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Relax Gaming conjures up voodoo-inspired slot Hex

Published

4 years ago

March 23, 2022

Reading Time: 2 minutes

Relax Gaming, the igaming aggregator and supplier of unique content is set to enchant gamers with its bewitching new game, Hex.

Players find themselves in a creepy Voodoo shop surrounded by an eerie combination of ointments, potions, chants and spells that will send a shiver down the spine of even the bravest customers. Armed with sticky mystery symbols, mystery reveals and reels expansions, they must find their way to the exit without succumbing to the dark arts.

Ideal for fans of high volatility games, Hex boasts a 96.43% RTP, a max win of 25,000x and 243 ways to win during base gameplay.

Landing three, four, or five scatter symbols awards seven, 10, or 15 free spins respectively. One additional free spin is awarded for each scatter symbol that lands during this time. Before free spins start, the reel area expands, awarding an additional row of symbols, creating a colossal 1024 ways to win.

Converted symbol positions remain marked for the duration of the free spins feature, allowing for the reel area to progressively fill with marked positions throughout the round. Matching symbols in any position across three or more adjacent reels, starting from the leftmost reel, will result in a pay way win.

Simon Hammon, Relax Gaming CPO, said: “Magical and mystery-themed games are often the most exciting and engaging to develop. As this was no exception, we’re confident that excitement and engagement will be felt by players when they spin the reels as well.

“This spooky slot delivers unforgettable gameplay coupled with a generous RTP and max win. We’re delighted to offer this unique title to our players and we’re sure that they will enjoy the smooth yet gripping experience.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming has celebrated more than 10 award wins throughout 2021, with more nominations already announced for the 2022 award season.

Now one of the industry’s leading aggregators, Relax provides more than 3,000 online casino games, from its high performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

5 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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