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Relax Gaming conjures up voodoo-inspired slot Hex
Relax Gaming, the igaming aggregator and supplier of unique content is set to enchant gamers with its bewitching new game, Hex.
Players find themselves in a creepy Voodoo shop surrounded by an eerie combination of ointments, potions, chants and spells that will send a shiver down the spine of even the bravest customers. Armed with sticky mystery symbols, mystery reveals and reels expansions, they must find their way to the exit without succumbing to the dark arts.
Ideal for fans of high volatility games, Hex boasts a 96.43% RTP, a max win of 25,000x and 243 ways to win during base gameplay.
Landing three, four, or five scatter symbols awards seven, 10, or 15 free spins respectively. One additional free spin is awarded for each scatter symbol that lands during this time. Before free spins start, the reel area expands, awarding an additional row of symbols, creating a colossal 1024 ways to win.
Converted symbol positions remain marked for the duration of the free spins feature, allowing for the reel area to progressively fill with marked positions throughout the round. Matching symbols in any position across three or more adjacent reels, starting from the leftmost reel, will result in a pay way win.
Simon Hammon, Relax Gaming CPO, said: “Magical and mystery-themed games are often the most exciting and engaging to develop. As this was no exception, we’re confident that excitement and engagement will be felt by players when they spin the reels as well.
“This spooky slot delivers unforgettable gameplay coupled with a generous RTP and max win. We’re delighted to offer this unique title to our players and we’re sure that they will enjoy the smooth yet gripping experience.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming has celebrated more than 10 award wins throughout 2021, with more nominations already announced for the 2022 award season.
Now one of the industry’s leading aggregators, Relax provides more than 3,000 online casino games, from its high performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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brand-ambassadors
BOYLE Sports names Olivia Buzaglo as football ambassador ahead of 2026 World Cup
The talkSPORT and TNT Sports presenter will front BOYLE Sports’ World Cup content and continue through the 2026/27 season.
BOYLE Sports has appointed talkSPORT and TNT Sports presenter Olivia Buzaglo as its new football ambassador, starting with the operator’s 2026 World Cup coverage. The announcement was made on June 4, 2026.
BOYLE Sports said Buzaglo will serve as its “face of football” across video and social channels, alongside hosting events tied to major football moments. The partnership is set to run through the 2026/27 season and beyond.
Commenting on her new role, Olivia Buzaglo said: “I’m delighted to be joining BOYLE Sports as its new ambassador, especially ahead of such a huge period for the game with the World Cup on the horizon. I’m really looking forward to hosting events and creating content with BOYLE Sports that brings supporters closer to the biggest moments in the game.”
Gill Blake-Swift, Director of Brand at BOYLE Sports, added: “Olivia is the ideal fit for BOYLE Sports as we continue to strengthen our football content and ambassador portfolio. Her broadcasting career has been hugely impressive, and she has built a brilliant connection with football fans across TV, radio, digital and social channels. We’re excited to see Olivia bring her energy, insight and personality to BOYLE Sports customers throughout a major year for football.”
The post BOYLE Sports names Olivia Buzaglo as football ambassador ahead of 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Allwyn
Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries
14 new games launched in May as Hellenic Lotteries begins its new Greek State Lotteries concession.
Scientific Games has signed a new 12-year agreement to supply scratchcard games to Hellenic Lotteries, part of Allwyn Hellas, the companies said on June 8.
Hellenic Lotteries selected Scientific Games through a competitive procurement process. The operator recently secured the exclusive right to run and manage passive lotteries and scratchcard games for the Greek State for 12 years, following an international tender and the end of its previous license.
The partnership begins with 14 new scratchcard games that launched in May. The agreement also includes the option for the parties to explore digital lottery propositions in the future.
“At Allwyn Hellas and Hellenic Lotteries, we put players at the center of everything we do, emphasizing their entertainment experience. Therefore, we’re delighted to collaborate with Scientific Games as our instant game provider to deliver exciting scratchcard games to players in Greece,” said Matthaios Mattaiou, Chief Sales & Marketing PLAY Stores/HL and Operations Officer at Allwyn Hellas. “Beginning with new games launched in May, we look forward to engaging players with fresh propositions.”
Scientific Games said it will produce Greek scratchcards at its European Center of Game Production Excellence in the UK and provide a sales support team for delivery. “Our instant game innovators will continue to apply Scientific Games’ 53 years of analytics and game design best practices working to provide a portfolio of innovative scratchcards that drives responsible growth in Greece,” said Matthias Müller, Senior Vice President, International Sales for Scientific Games.
The post Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content strategy
ELA Games reports Romanian growth as bet counts rise 239.74%
Studio says classic-styled slots with modern mechanics drove a 244.52% jump in active users led by Joker Winpot.
ELA Games says it has expanded in Romania after leaning into classic slot aesthetics while adding modern features, reporting a 244.52% increase in active users and a 239.74% rise in bet counts in the market.
The supplier positioned Joker Winpot as a key title for the approach, aiming to keep a traditional look while introducing feature-led mechanics.
Managing Director Marharyta Yerina said: “It is great to see how Romanian players are enjoying the way we combine classic symbols with modern features. Joker Winpot works well for those who love the traditional look but actually want more excitement from their play. We also see that once players feel comfortable with these mechanics, they are happy to explore our other top titles which have proved to be successful in Romania like Cash of Gods and Flames Fruit Frenzy. It proves that respecting what players like is the best way to introduce new ideas to the market.”
ELA Games also reported a 160.62% increase in turnover and a 33.71% boost in GGR across the region, naming Joker Winpot and Cash of Gods as top-performing titles. The company said Flames Fruit Frenzy also contributed to performance in Romania.
The studio framed the results as evidence that Romanian players are responding to modernised classic formats, including high-volatility gameplay and expanding reels. ELA Games said the mix is helping operators retain traditional audiences while introducing newer mechanics through familiar presentations.
The post ELA Games reports Romanian growth as bet counts rise 239.74% appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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