Dabble, the fast-growing social-first sports betting operator, today announced it has now introduced precise device and location intelligence into its KYC process—an innovative move that has enabled the operator to achieve KYC pass rates above 90% while gaining unprecedented visibility into identity theft and fraud threats. In partnership with GeoComply, these results demonstrate a new model for regulated market entry, where operators can meet strict UKGC compliance requirements while simultaneously reducing friction and strengthening fraud defenses.

GeoComply’s Digital Identity Platform combines identity verification with device integrity, precise location signals, behavioural intelligence, and network-level insights from more than 200 million devices—powering a deeper, real-world view of identity that static, documentation-based KYC checks routinely miss. Dabble selected GeoComply to strengthen its KYC framework with this real-world identity model, ensuring full UKGC alignment while moving beyond traditional approaches that rely solely on documents and databases.

“We didn’t just want to tick a regulatory box,” said Anthony Cugnetto, Head of Product at Dabble. “Having worked with GeoComply in the US, we understood the potential of grounding identity in precise device and location intelligence — not only for compliance and anti-fraud, but for growth.”

“By integrating these real-world signals into our KYC process, we’re seeing higher pass rates, lower friction, and far greater visibility into the funnel earlier in the user journey — allowing us to detect highly advanced identity misuse that traditional UK checks simply can’t see. GeoComply gives us a level of confidence in user identity that wasn’t possible before.”

Precise location, device, and behavioural data reveal previously undetected patterns

Within the first weeks of rollout, GeoComply surfaced coordinated patterns of fraudulent activity—insights that legacy KYC approaches built on static, point-in-time identity checks typically cannot detect:

• A single residential address in Preston was home to +250 “unique” devices, revealed to be a bonus-abuse cluster. GeoComply detected device manipulation across identical device models, upon which +250 accounts were created using inconsistent identity attributes—behaviour aligned with stolen or synthetic ID use. This group was actively exploiting Dabble’s welcome and referral promotions.
• What looked like ~2,000 “unique” devices turned out to be a concentration of emulator- and VM-like environments in central London. GeoComply’s precise location and device integrity signals surfaced advanced spoofing patterns and anomalous device behaviour associated with mass account-creation attempts. These attempts would have bypassed traditional geolocation and KYC controls used by others in the UK market, but were exposed through GeoComply’s device integrity and anti-spoofing controls.
• Stolen and synthetic identities that would have passed traditional KYC checks were surfaced, revealed when cross-referenced against GeoComply’s device integrity signals, behavioural markers, location consistency, and high-risk email-domain correlation.
• Email-intelligence signals showed 97–98% precision, correlating with accurate location and device risk signals to reinforce suspicious clusters and providing early-stage validation of identity misuse.

These findings were detected even before automated blocking was enabled, proving the power of grounding identity in real-world signals rather than static data sources.

High conversion, low friction — a breakthrough for regulated market entry

Despite exposing sophisticated identity misuse, legitimate players moved through onboarding seamlessly:

• KYC pass rates of +90%
• 80–85% voluntary opt-in to device and location checks
• Low false positives, enabling faster approvals and fewer manual reviews
• Minimal engineering lift, thanks to Dabble’s existing integration with GeoComply in the US

“Dabble’s innovative approach proves what operators everywhere are beginning to realize: the old way of doing things is broken,” said Kip Levin, CEO of GeoComply. “Fraudsters can fake documents, manipulate devices, and spoof IP—but they can’t fake physics. By grounding identity in real-world signals, Dabble has set a new benchmark for how operators can protect users, increase trust, and accelerate onboarding. And they’re doing it without adding friction.“

Dabble creates a repeatable blueprint for global expansion

Dabble’s UK entry showcases a new industry standard for regulated market launches:

• Identity verification that supports high conversion
• Real-world identity signals that fraudsters cannot fake
• A modular platform that scales across jurisdictions
• A unified, truth-based view of users from the first interaction

Together, these capabilities provide operators with a repeatable, scalable model for entering new regulated markets with confidence.

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Sun International has announced that Nomzamo Radebe will join Sun International as Chief Operating Officer: Hospitality & Sales, effective 2 February 2026.

“Nomzamo will play a pivotal role in advancing our hospitality and property businesses, contributing fresh insights as we continue to build world-class capabilities and pursue our ambition to be a digitally led, market-leading, omnichannel gaming company,” said Ulrik Bengtsson, CEO of Sun International.

Nomzamo is a Chartered Accountant with over 27 years of experience, including 20 years in senior leadership roles across the real estate sector. She joins Sun International from SA Corporate Real Estate Ltd, where she served as COO, and has held executive positions at Excellerate JHI, Pareto Limited and National Treasury. Her expertise includes property asset management, portfolio optimisation, mergers and acquisitions, treasury management and stakeholder engagement, having led teams managing portfolios valued at over R10 billion.

Nomzamo has been recognised with the Five Star Woman Award and IPM Business Leader of the Year and serves on the board of SAPOA.

“I am excited to join such a strong brand like Sun International. I look forward to interacting with the various teams to drive performance and deliver on our business strategies and value creation plans in the hospitality division,” said Nomzamo Radebe.

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Ezugi, a live casino solutions provider, has launched a new Over-The-Table (OTT) Roulette – M!Live Empire Casino Roulette, in collaboration with Metropolitan Gaming, streaming directly from the renowned Empire Casino in Leicester Square, London.

The table is now available to Metropolitan Gaming customers via metgaming.com, delivering a seamless omnichannel experience that bridges the land-based casino environment with the digital world. In addition, the OTT Roulette is set to launch across the wider Ezugi network in the coming weeks, providing players with an authentic, real-casino live Roulette experience.

Ezugi’s OTT solution allows operators to broadcast live casino tables, combining the credibility and atmosphere of a physical venue, with the reach and scalability of online gaming. Streaming from Empire Casino’s vibrant gaming floor, the M!Live Empire Casino Roulette showcases professional dealers and real-time interaction, all designed to replicate the excitement of playing in one of London’s most famous casinos.

Jamie Fish, Regional Manager UK & West EU at Ezugi, said: “We’re delighted to partner with Metropolitan Gaming to implement our OTT solution to support their digital expansion plans and deliver an omnichannel experience to their customers across the UK.

“We’re equally thrilled to share the energy of this pulsating gaming floor in Leicester Square, London with our operators and partners across the globe.”

Daniel Lindsay, Managing Director of Interactive, added: “Partnering with Ezugi allows us to extend the unique atmosphere of Empire Casino beyond our walls and into the homes of our customers.

“This OTT M!Live Empire Casino Roulette launch is a key step in our omnichannel strategy, enabling us to engage players in new ways while staying true to the premium, authentic casino experience that Metropolitan Gaming is known for.”

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