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Dare you enter the nightmarish world of Alice Cooper?

Published

5 years ago

October 7, 2021

Reading Time: 2 minutes

Play’n GO delve into the dark realms of Alice Cooper’s psyche with their latest release, Alice Cooper and the Tome of Madness.

When exploring the city of his latest musical tour venue, Alice comes across an eerie bookstore. While running his fingers along the spines of old books, he lands on a journal that piques his curiosity. When opening the book, Alice finds that the pages are blank. Intrigued, he buys the book.

As the journal is blank, Alice takes the opportunity to pen his memoir. With each stroke, he hears scratching coming from within the book. As he continues to write, other pages fill with stories of other Coopers in parallel dimensions. Now a prisoner of his own making, Alice must keep his story alive, to keep himself alive.

The sequel to Play’n GO’s smash-hit, Rich Wilde and the Tome of Madness, players can expect great things from this rock-inspired grid slot. This game is packed with features, including the 1×5 Mega Wild, a unique feature that makes its debut here, reminiscent of the explosive finish that Gargantoon gives in Reactoonz game.

Alice Cooper’s realities are designed with a dark setting from which Alice is trying to escape. There are four realities, all with unique non-win features: the Insane Asylum, The Dungeon, The Temptation Room, and The Chamber of Horrors. Players must fill the charge meter to earn extra Wilds and trigger Free Spins. Plus, the overcharge function will create a Multiplier increasing the player’s potential further still.

Alice’s aesthetic has been key to the game’s design, and even his song from his 1975 concept album of the same name, Welcome to My Nightmare, features as the game’s soundtrack. Head of Games Charlotte Miliziano commented further:

“It was so exciting entering the theatrical – and macabre – world of Alice Cooper. We got to take elements of horror, vaudeville, and garage rock to create these epic worlds that Alice finds himself trapped in.

“We’re excited to continue expanding our ever-growing IP game portfolio and work with epic artists as they form the basis for great games that players adore.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

5 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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