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To mark its 15th anniversary, Digital Footprints is proud to announce the Digital Footprints Accelerator Fund, a bold new initiative offering £50,000 in marketing resources to a deserving iGaming startup. The programme embraces a “pay it forward” philosophy, investing in the next generation of ambitious brands in iGaming and helping them scale with best-in-class marketing support.

Fueling Growth in iGaming Innovation

As an agency that has driven growth for operators, affiliates, and suppliers across competitive markets, Digital Footprints now turns its resources toward nurturing future challengers. The Accelerator Fund is open to iGaming startups less than two years old (pre-launch or early growth stage) that operate responsibly and with compliance at their core. The winning entrant will receive a bespoke digital marketing package valued at £50,000. Services may include:

• SEO and content strategy
  
• Social media & influencer campaigns
  
• Creative branding and design
  
• Analytics & performance dashboarding
  
• Sponsorship sourcing & activation
  
• UX & conversion optimisation with compliance in mind
  

Additional benefits include exposure through Digital Footprints’ channels, press coverage, and advisory support from industry specialists. 

Key Dates

• Applications open: 13 October
  
• Deadline to apply: 10 November
  
• Shortlist announced: 24 November
  
• Pitch date: 1 December
  
• Winner announced: 8 January
  

“We believe that success should create opportunity,” said Sharon McFarlane, Managing Director of Digital Footprints. “After 15 years in the digital and iGaming space, we recognise that we definitely had help along the way from an amazing community, and this fund is our chance to pay that forward.  It’s our chance to create our own community to fuel innovation, champion responsible growth, and give a deserving startup a genuine launchpad. We can’t wait to see who steps forward.”

About Digital Footprints

Digital Footprints is a specialist iGaming digital agency, partnering with operators, affiliates, and suppliers to deliver strategic, compliant, and performance-driven marketing solutions. Over the past decade and a half, the award-winning agency has built an enviable track record in web development, SEO, branding, content, and audience growth across regulated markets.

For more information about eligibility or to apply for the Accelerator Fund, please visit: https://www.digital-footprints.co.uk/df-accelerator-fund/

The post Digital Footprints Pays-it-Forward with £50,000 Accelerator Fund to Fuel iGaming Startups appeared first on European Gaming Industry News.

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• GGPoker has launched the ‘Face Off’,  fronted by comedy legend Johnny Vegas, celebrating the drama, tension, and humour of live poker with a bold, cinematic creative approach.

• The campaign repositions GGPoker.co.uk as the home of ‘real players and real emotion’, combining offbeat British comedy with high-impact visuals to shake up a stagnant gambling marketing space.

• Marking a renewed commitment to the UK market, ‘Face Off’ spans digital, broadcast, and live-event activations, signalling GGPoker’s ambition to lead the next era of poker entertainment and brand storytelling.

GGPoker, the World’s Biggest Poker Room, has reignited the UK poker scene with the launch of ‘Face Off’, a new project which celebrates the drama and pure entertainment of live poker, fronted by comedy legend Johnny Vegas.

The campaign marks GGPoker’s most ambitious UK marketing push to date, shining a light on the human side of the game: the bluffing, bravado, rivalry and emotion that make poker far more than just a hand of cards.

Brimming with Vegas’s trademark humour and offbeat British charm, ‘Face Off’ delivers a cinematic look and feel rarely seen in poker advertising. The creative mixes character-driven comedy with moments of high-stakes intensity, capturing the personality and unpredictability that define real poker.

Developed with leading creative partners, the campaign sets out to reimagine how poker is portrayed in the UK, positioning GGPoker.co.uk as the home of genuine competition and real players. It’s designed to connect with everyone from casual fans to seasoned grinders, and to show poker as something social, human and alive with character.

The rollout will span digital, broadcast and live activations across the UK and Ireland, with exclusive content, social challenges and player-focused experiences bringing the ‘Face Off’ world to life:

• Digital: Search, SEO, META, Snap, X, PGM, YouTube

• Audio: talkSPORT, ACAST, Sports Social

• TV: BVOD, Cinema, CTV

• Outdoor: High-impact displays and standard BAU executions

• PR: Stunts and live events with celebrity involvement, WSOP Poker Event coverage, and story seeding to highlight real player experiences

• CRM: Email, SMS, and retargeting campaigns, all optimised to enhance the player experience.

Angela Martin, Head of Marketing UK & Ireland at GGPoker said: “With ‘Face Off,’ we wanted to remind people why they fell in love with poker in the first place. It’s not just about the cards; it’s about the tension, and the moments of genius (or madness) that make it such a uniquely human game.

“Johnny Vegas is not just a legend of comedy, his name says it all. It brings a touch of Vegas flair to the UK poker scene, while keeping it witty and completely human. ‘Face Off’ is our way of saying that poker should be fun, social, and full of personality again. This is GGPoker doubling down on the UK and on the players who make the game what it is.”

The post JOHNNY VEGAS LEADS GGPOKER’S BOLD NEW ‘FACE-OFF’ PROJECT TO BRING THE DRAMA, TENSION AND THRILLS BACK TO BRITISH POKER appeared first on European Gaming Industry News.

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Bombay Group is pleased to announce two strategic appointments to its C-Suite, Rhiannon Bach as Chief Marketing Officer (CMO), and Lauren Findlay as Chief Digital Officer (CDO). Bach and Findlay join the executive leadership team at a pivotal moment in the Group’s evolution.

The Group encompasses Bombay Club Tallinn, the exclusive Bombay Yacht and Jet, a collection of high-end restaurants and bars, the five-star Burman Hotel, and most recently the launch of Yolo.com, a newly licensed, Estonian-regulated online casino. Yolo.com is set to become a unique digital destination where players can unlock exclusive rewards and experiences across Bombay’s prestigious offline assets. Bombay forms part of Yolo Group’s luxury B2B and B2C offering, covering a suite of online and land-based options.

Bach will lead the global marketing and advertising for Bombay Group, overseeing the company’s Clubs, maritime operations, and expanding hospitality and concierge brands. Her mandate includes strengthening brand identity, elevating guest experiences and expanding loyalty and VIP engagement across markets. With a career spanning four continents, Bach brings more than 15 years of senior leadership experience in casino marketing, hospitality, and technology. She has held executive roles with multinational casino operators in Macau, Australia, and the United States, and most recently served as Head of North American Growth for Atomize RMS, a Sweden-based hospitality technology company.

Findlay is tasked with leading the Group’s new flagship online casino, Yolo.com, and driving the digital transformation of Bombay Group’s luxury offline ecosystem into a seamlessly integrated premium digital experience. She brings over 15 years of combined experience in iGaming, agency, and e-commerce, having previously held senior leadership roles including Commercial Strategy Director at LeoVegas Group, Chief Marketing Officer within Happy Hour Group. More recently, she has served as Fractional CCO/CMO for multiple start-ups and scale-ups through her consultancy. Her expertise lies in go-to-market launches, brand development, and optimising commercial performance across digital acquisition and retention operations.

“We are delighted to welcome Rhiannon and Lauren to the executive leadership team,” said Kevin McGowen, Chief Executive of Bombay Group. “The combined and extensive international backgrounds of both individuals and proven track record make these executive appointments exceptionally well-suited to lead Bombay’s digital and marketing strategies as we continue to expand globally.”

These appointments underscore Bombay Group’s commitment to investing in world-class leadership and delivering innovative, memorable experiences to guests worldwide.

The post Bombay announces strategic C-Suite appointments with a view towards regulated online growth appeared first on European Gaming Industry News.