Latest News
AvatarUX rolls out eighth PopWins™ hit PiggyPop™

AvatarUX has exclusively rolled out its eight PopWins
Set in a glitzy, casino-style setting, PiggyPop mechanic return, with each win ‘popping’, before the reel height increases and two more symbols take their place. The feature allows the reels to expand to up to six symbols in base play, and eight in the free spins mode.
When all reels reach their maximum height of six symbols high, players trigger the Unlimited Free Spins mode, where reels can hit up to eight symbols tall. Every spin increases a multiplier by 1x, giving massive win potential during the bonus round.
During the Free Spins, the value of the Golden Pig symbols is multiplied by the amount that are on the reels, which can double if all reels are unlocked.
Before the Bonus Round, players are given the option to gamble their Free Spins, with a successful gamble giving a higher starting reel height, while losing will return players back to the base game.
PiggyPop mechanic, which has been enjoyed by players across the globe in a series now spanning eight games.
The game has initially launched exclusively to all AvatarUX partners with direct integrations. The global release is set for 29th November when the glamourous pigs will go live with a wider operator network.
Marcus Honney, Managing Director at AvatarUX, said: “PiggyPop game that brings excitement and a real sense of glamour to our series.
“With fan-favourite features, huge win potential and an engaging theme, players will be enjoying the company of our greedy pigs in search of thrilling results!”
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Aphrodite’s Fortune
SlotMatrix bestows divine riches with Aphrodite’s Fortune

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The post SlotMatrix bestows divine riches with Aphrodite’s Fortune appeared first on European Gaming Industry News.
Finnish gambling sector
Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027

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Veikkaus is continuing its preparations for the partial multi-license system set to open in 2027. The company aims to remain the market leader in the Finnish gambling sector in the coming years.
Veikkaus has been systematically preparing for the future for a long time. Efforts to strengthen the company’s competitiveness are ongoing: Veikkaus will continue to focus on its core business and, through this, ensure growth in gross gaming revenue in a responsible way.
Many gambling companies aiming to enter the Finnish market are actively preparing to challenge Veikkaus when the licensing market opens.
“Competition will certainly be very tough, as many signs already indicate. Veikkaus is a strong company that will succeed in the competition, but as an organization, we must transform to meet the new situation,” said Reija Laaksonen, EVP, People, Culture and Communications at Veikkaus.
As part of the company’s strategy, Veikkaus will initiate change negotiations affecting three different functions. In total, at the time the negotiation proposal was given, 75 Veikkaus employees are within the scope of the negotiations. The planned measures could, if implemented, lead to personnel impacts as defined in Section 16 of the Act on Co-operation within Undertakings, such as redundancies or unilateral changes to essential terms of employment.
According to current estimates, the negotiations may result in the termination of a total of 20–31 employment contracts and substantial changes to the terms of employment for 20–30 employees. At the same time, it is planned that 22–28 new roles and positions will be created within the functions involved in the negotiations.
“When targeting possible measures, Veikkaus will pay particular attention to the requirements of business operations and ensuring competence in line with Veikkaus’ strategy. Any measures will be implemented in accordance with applicable legislation,” said Laaksonen.
The post Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027 appeared first on European Gaming Industry News.
Betsson Group
Betsson to Attend SiGMA Central Europe 2025

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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.
Betsson Group Joins the Stage at SiGMA Central Europe
Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.
4 November | 10:15–10:45 CET
Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group
Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets
This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.
4 November | 13:20–13:35 CET
Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group
Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.
The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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