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Following the recent launch of Winz.nl, powered by The Mill Adventure (TMA), we sat down with Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, to discuss how technology, true partnerships and player-centric innovation are the keys to succeeding in the Netherlands and beyond.

Powering a new brand in a regulated market like the Netherlands is often seen as a compliance minefield. How does TMA help a partner like Winz.nl navigate these complexities while maintaining a focus on growth?

Bjørnar Heggernes: It is correct that the Dutch market is one of the most rigorous and demanding in the world. For a new brand, the technical overhead of meeting KSA standards, ranging from CRUKS (the central player exclusion register) integration to complex reporting, can be very difficult to overcome.

Our philosophy is centred around a compliance-first approach. We support complex regulated markets through configurable, jurisdiction-specific workflows. This means the heavy lifting of regulatory logic is handled at the core platform level. For the Netherlands, this includes localised onboarding, responsible gaming automation, CRUKS and CCBR integrations, vault reporting, and intervention controls.

For Winz.nl, this was critical. We provided the technical and compliance infrastructure required for the Dutch market, allowing them to move from licence acquisition to a full launch with total confidence.

With recent warnings from the KSA chair regarding the growth of the black market, there is a clear need for better channelisation. How can regulated brands use innovation to lure players away from illegal sites without resorting to aggressive tactics?

BH: To improve channelisation efforts, the regulated offer must be the superior choice and not just the compliant one. Through our AI-driven SmartLobbies, we automate the casino experience to ensure players see the content they actually enjoy in real-time. Another real game-changer for channelisation is our loyalty framework, exemplified by Winz.nl’s WinClub. It replaces traditional, operator-driven bonus mechanics with a player-initiated model where players earn points and choose their own rewards from a catalogue. It’s transparent, it aligns with responsible gambling principles, and it builds genuine trust. When a player feels in control and is presented with a comprehensive experience that is tailored to them, the unregulated alternative loses its appeal.

We often hear about the hold that legacy operators have on market share. Why is the partnership between an operator and a platform provider the deciding factor for a new brand’s survival?

BH: In today’s B2B landscape, a platform provider must be a strategic growth partner. Large-scale operators can be slowed down by massive, multi-layered infrastructures that make rapid pivoting difficult. Operator groups like Orange Gaming succeed because they are agile. Our partnership works because we provide the technical flexibility and regulatory infrastructure needed to support a differentiated brand while maintaining strong compliance controls. When a platform is modular, the operator can adapt to a sudden regulatory change or a shift in player appetite in days, not months. That speed-to-market is a crucial way to carve out share in a highly competitive regulated market.

How does a technologically advanced platform, one that utilises AI and real-time Business Intelligence (BI), tangibly impact an operator’s bottom line?

BH: It comes down to operational efficiency. Many established brands have massive internal teams manually managing lobbies and CRM campaigns, whereas our platform automates these manual processes. By using real-time BI and AI, a brand can identify and serve niche segments very effectively. For example, our SmartLobbies solution ensures the gaming content is relevant to the individual, which increases retention and Lifetime Value (LTV). We want our partners to make quicker, smarter decisions based on live data. In the Dutch market, where margins are tight and competition is fierce, that level of automation can make all the difference in terms of sustained profitability.

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On May 14, 2026, 1spin4win reached a significant milestone — five years on the iGaming market. The anniversary motto, The Gold Standard of Classic Slots, reflects the studio’s evolution into a recognized name in the classic slot niche, built on years of industry expertise and commitment to delivering authentic gambling experiences.

Today, its portfolio features more than 200 games combining timeless appeal, advanced mathematics, and strong performance. In 2025, 1spin4win achieved a 52.06% increase in bet count and a 56.62% rise in GGR compared to 2024. This growth has helped the provider earn the trust of over 1,000 global operators, including leading brands such as SOFTSWISS, EveryMatrix, Alea, SoftGaming, Digitain, and BetConstruct.

As part of the milestone celebration, 1spin4win introduces Lucky 1spin4win Hold and Win, a special slot highlighting the studio’s landmark titles and renowned characters. Alongside traditional fruit, bells, and sevens, the colorful 3×3 grid features Wild symbols shaped as red bezel-set diamonds. When activated, they illuminate the “5 Years” sign, reinforcing the game’s anniversary theme.

The celebratory atmosphere continues through the slot’s rewarding features. Landing nine identical symbols doubles the win, while three or more Coins trigger the exciting Hold and Win Bonus round. With three starting respins, players get the chance to claim two festive Jackpots — the x100 Minipot Coin and the x1000 Megapot.

To mark the 5-year anniversary, 1spin4win is also launching special promotional campaigns in collaboration with Olymp and Selector. To give players additional opportunities to join the celebration, the partners will distribute exclusive promo codes, which will also be available to the registered users of the provider’s Players Room platform.

Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “Five years in the industry is an important testament to how far 1spin4win has come. Since 2021, we’ve grown into an acknowledged iGaming brand trusted by top global companies. Looking ahead, we plan to keep expanding across African and Latin American markets, deepen our relationships with regional operators, and further strengthen our presence in Europe. For us, this anniversary is not only about celebrating past achievements, but also about building the next stage of 1spin4win’s journey.

Olga Bogdanova, Art Director at 1spin4win, shared, “Lucky 1spin4win Hold and Win is dedicated to the 1spin4win 5th anniversary in the casino industry. The game’s design brings together iconic characters and signature symbols from our previous releases, well-known to both our players and partners. The result is a vibrant product featuring engaging Hold and Win mechanics and the recognizable 1spin4win classic style. We invite everyone to join the celebration of our anniversary, test their luck in the slot, compete for festive jackpots, and revisit their favorite 1spin4win games!”

About 1spin4win

1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

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