Hub88 has been named Customer Services Company of the Year at the International Gaming Awards 2026, recognising the aggregator’s commitment to delivering outstanding support and service to its partners.

The award celebrates excellence in customer service, highlighting companies that recognise the importance of responsive, efficiency and high-quality support as a differentiator. Hub88 was selected from a strong field of leading suppliers and operators for its partner-first approach and continued investment in customer-centric innovation.

At the end of 2025, the aggregator announced a strategic shift towards regulated markets after being awarded a UAE licence, reinforcing its commitment to responsible gaming. During the same period, the B2B brand also launched its new embedded AI assistant, HubAI, as part of wider upgrades to its Operator and Supplier Zones.

Hub88’s Supplier Zone and Operator Zone are designed to streamline day-to-day operations, offering partners a centralised area for integrations, onboarding, reporting and troubleshooting. These zones are supported by the new HubAI tool, an instant multilingual assistant that provides guidance and fast access to relevant information, freeing up human support for more complex customer needs.

The Customer Services Company of the Year award follows a landmark year for Hub88, which also saw the appointment of a new CEO, Lara Falzon, and the platform surpassing 550 partners.

Ollie Castleman, Managing Director of Hub88, said: “Being recognised as Customer Services Company of the Year is incredibly rewarding, as trust and effectiveness sit at the heart of everything we do. Every new piece of technology developed for partners is designed to make their lives easier.

“We believe outstanding customer service is about combining great people with smart tech, and this award really highlights the dedication of our team to supporting partners in the most effective way.”

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SEON, the command centre for real-time fraud prevention and AML compliance, today announced the launch of its AI-powered Identity Verification solution, bringing ID verification, liveness detection and proof of address checks into its unified risk platform. 

Unlike traditional tools that only validate documents, SEON’s solution is built on more than 900 real-time fraud signals, helping organisations assess not just whether an ID is real, but whether the person can be confidently approved based on identity and risk signals. 
 
Most identity verification tools focus on validating documents, but lack the risk context needed to determine whether a user meets an organisation’s risk-based requirements. As a result, both high-quality fakes and legitimate documents used by fraudsters can still pass these basic checks. SEON’s Identity Verification solution addresses this gap by combining core KYC checks with live fraud intelligence. This allows teams to filter out low-risk users through onboarding, while filtering out high-risk users before they consume KYC resources. 
 
The solution supports identity document verification for global government-issued IDs, biometric liveness checks, proof of address verification and optional government database checks. Organisations can build verification workflows tailored to customer segment, risk profile or regulatory requirement, combining fraud signals, identity checks and AML screening based on their specific needs. All identity and fraud signals are surfaced in a single dashboard, reducing friction and eliminating silos among fraud, compliance and risk teams. 
 
“Organisations have told us they’re managing separate tools for fraud detection, identity verification and AML compliance – each with its own data, workflows and operational overhead,” said Tamas Kadar, CEO and Co-Founder, SEON. “We built Identity Verification to bring those decisions together. When you combine AI-powered document checks with real-time fraud intelligence, you stop attacks earlier, reduce wasted KYC spend and make faster, more confident approval decisions with a clear audit trail.” 
 
The initial Identity Verification rollout focuses on Europe’s demanding regulatory environment. SEON worked closely with gaming and betting operators to meet strict compliance requirements while maintaining operational efficiency and improving both conversion and fraud outcomes. The solution strengthens SEON’s position across regulated industries including iGaming, fintech and digital platforms. 
 
“The industry is moving toward bringing identity verification, fraud and AML into one decision layer, and SEON is helping to lead that shift,” said Filip Gvardijan, Head of Fraud Prevention at industry leading operator, Superbet. “That shift matters. It cuts out pointless and expensive KYC cycles on users who were never legitimate, and also clears a faster path for legitimate users, removing a huge amount of avoidable and often manual work.” 

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