Seen.io and Xtremepush have partnered to let iGaming operators trigger AI-powered personalised videos directly inside Xtremepush CRM and player engagement journeys. The companies said the integration is designed to add one-to-one video personalisation at scale without additional technical overhead for teams already using Xtremepush.

Under the agreement, Xtremepush customers can activate Seen.io videos across lifecycle campaigns including onboarding, first-time deposit (FTD) conversion, reactivation, VIP recognition and loyalty. Xtremepush sends player data to Seen.io via webhook in real time; Seen.io then renders a personalised video and thumbnail for delivery through the operator’s chosen channel.

The partners pointed to a shared customer, Superbet, as validation. Superbet ran a two-month A/B test using a Day 1 post-registration personalised welcome video sent via email versus a standard email onboarding sequence. The companies reported a +2.2 percentage point uplift in FTD conversions, 86% higher Net Promoter Score (NPS) among recipients, and engagement lifts including a 37% email open rate versus 29% average and a 7% video click rate versus 2.3% average. They also said 61% of video viewers felt “very motivated” to place a first bet, compared with 48% in the control group.

“The uplift in positive sentiment and motivation is fueling longer player lifecycles and higher retention rates. Seen.io has redefined our engagement strategy, and personalized video is now a cornerstone of how we build loyalty. With personalized videos, we’re seeing players explore and engage more,” said Andrei Popa, VP Online, Superbet.

Xtremepush said the partnership sits within its XP Partners Programme.

“iGaming operators have invested heavily in their CRM infrastructure, but the content they’re sending through it too often looks the same as everyone else’s. Personalised video changes that. When Seen.io joined the XP Partners Programme, it was a natural fit – a proven, high-impact capability that slots straight into how our customers already work. The Superbet results speak for themselves, and we’re excited to bring this to operators across our network,” said Robbie Sexton, Director of Partnerships & iGaming, Xtremepush.

Seen.io’s Marius Tungesvik, Director of Global Partnerships, added: “Xtremepush has built one of the most sophisticated CRM platforms in iGaming. What excites me is what happens when you layer personalised video on top of that foundation at exactly the right moment. Superbet is the proof: a 2.2 percentage point FTD uplift and an NPS nearly double that of standard email. Those aren’t marginal gains. It’s a testament to what can happen when great CRM infrastructure and personalised video work together.”

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HIPTHER has officially released the full agenda for HIPTHER Baltics: Riga 2026, taking place on 11 May 2026 at the Grand Hotel Kempinski Riga, setting the stage for one of the region’s most focused and practically relevant gatherings at the intersection of compliance, fintech, AI, and player protection.

As the second stop in the HIPTHER Baltics 2026 series, the Riga edition builds on the momentum of Vilnius and sharpens the conversation around what comes next: operating, scaling, and staying compliant in an increasingly complex and tightly regulated environment.

Latvia 2026: Regulation, Risk & Innovation in Motion

The Riga agenda is designed around a simple reality: in today’s market, compliance is no longer a checkbox — it’s the foundation of sustainable growth.

Bringing together regulators, legal experts, fintech leaders, operators, and technology innovators, the one-day conference delivers a high-impact program across two parallel stages:

• Compliance & Operations Lab
• TechXperience Stage

Together, they explore how businesses can remain competitive while navigating regulatory pressure, technological disruption, and shifting market expectations.

From Theory to Practice: What the Agenda Delivers

Across a tightly curated schedule, HIPTHER Baltics: Riga 2026 dives into the real operational challenges shaping the Baltic and wider European ecosystem.

Key sessions include:

• Baltic Gaming Law & Regulatory Outlook – A grounded look at regional frameworks and enforcement realities
• FinTech Supervision in Practice: AI, Risk & Regulation – Moving beyond buzzwords into actual implementation
• Player Protection in Practice – What responsible gaming looks like in real-world operations
• AML Directives & Data Protection – Practical compliance strategies that actually work
• Cross-Border Licensing & Regulatory Harmonization – Navigating multi-jurisdictional complexity
• Fraud Prevention & Emerging Technologies – Staying ahead of increasingly sophisticated threats
• Marketing, Affiliates & Growth in Regulated Markets – How to grow when visibility is restricted
• Payments, Digital Assets & Fintech Innovation – Building resilient financial infrastructure

The agenda also addresses one of the most pressing shifts in digital strategy:

• From SEO to AIEO – The transition from ranking websites to becoming the direct answer in AI-driven search environments

Four Core Pillars Defining Riga 2026

The conference is structured around four key pillars shaping the future of regulated industries:

• Gaming Law & Player Protection – The leading theme: Enforcement, licensing, fraud prevention, and responsible gaming
• FinTech & Payments – Supervision, digital assets, and financial infrastructure
• AI & Compliance – Automation, risk, taxation, and operational workflows
• Growth & Visibility – Market intelligence, affiliates, SEO, and AI-era discoverability

A Boutique Conference Built for Real Conversations

HIPTHER Baltics: Riga continues the series’ commitment to focused, high-level dialogue in a boutique environment, prioritizing meaningful interaction over mass-expo noise.

Attendees can expect:

• Senior-level panels with regulators and industry leaders
• Practical, implementation-driven discussions
• Curated networking with decision-makers across gaming, fintech, and compliance
• A full-day experience culminating in a Golden Hour Mixer and evening social gathering at the Skyline Bar

Part of a Larger Baltic Vision

HIPTHER Baltics 2026 spans three key cities — Vilnius, Riga, and Tallinn — each designed to address locally relevant challenges while contributing to a broader regional dialogue on regulation, innovation, and growth.

“This agenda was built for companies that understand growth today depends on getting compliance, technology, and player protection right at the same time. We’re bringing together decision-makers who want honest conversations, practical insights, and partnerships that actually move business forward“ said Zoltán Tűndik, Co-Founder & Head of Business at HIPTHER.

Event Details

HIPTHER Baltics: Riga 2026 – Cross-Border Compliance & Player Protection
Date: 11 May 2026
Location: Grand Hotel Kempinski Riga
More information & tickets: https://hipther.com/events/riga/

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Deal plugs BETBY’s sportsbook API into QTech’s operator network across emerging markets, including Asia.

BETBY has signed a distribution partnership with aggregator QTech Games to supply its sportsbook solution to QTech’s network of operators, with the companies highlighting Asia and other emerging markets as the focus.

Under the agreement, QTech partners will be able to integrate BETBY’s full sportsbook via a single API, giving access to what BETBY says is a catalogue of more than 500,000 monthly events, AI-driven tools, and its esports feed, Betby.Its.

Stefanos Karakidis, Business Development Director at BETBY, said: “Partnering with QTech Games is a natural step for BETBY. They have established themselves as one of the most influential aggregators in Asia, with strong distribution channels and deep local expertise, while continuing to expand across other high-growth markets. QTech has a clear understanding of local player behaviour and operator needs, and together we’ll be able to deliver a Tier-1, mobile-first sportsbook experience, well suited to the demands of the markets they serve.”

Philip Doftvik, CEO at QTech Games, added: “We are delighted to add BETBY’s award-winning sportsbook to our platform. Their product is modern, flexible, and designed for fast-growing markets, aligning with what our operator partners are looking for. It’s perfect timing for us at QTech to expand our sportsbook offering with BETBY given the World Cup is around the corner. So, to every casino that wants to add a sportsbook before the FIFA World Cup – give us a call!”

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