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Yggdrasil and ReelPlay hit new heights in latest slot Thor Infinity Reels™

Published

5 years ago

April 1, 2021

Reading Time: 2 minutes

Yggdrasil, the leading worldwide publisher of online gambling content, invites players to enjoy ReelPlay’s ambitious Norse-inspired slot title Thor Infinity Reels, deployed utilising Yggdrasil’s innovative GATI technology.

ReelPlay’s latest release is a spectacular fantasy adventure centred around Thor, son of Odin, defender of Asgard, master of thunder and lightning and wielder of the fearsome Mjolnir.

A winning combination of breath-taking art, animation, math and sound, Thor Infinity Reels is another demonstration of ReelPlay’s force as a games studio. Meshed with Yggdrasil’s innovative GATI technology, the partnership delivers a truly unparalleled experience to all types of players.

All spins begin with three reels, and with each spin players are offered the chance to continue adding new reels for greater wins and a chance to reach the Jackpot. So, if the rightmost reel improves any spin combination on a spin, then an extra reel is added. This can go on and on, and if players reach the 15^th reel a bonus Jackpot Prize of 888x bet is also awarded.

Ever popular Jackpot Respins are triggered by landing six or more Hammer symbols; the bonus feature awarding prizes for each symbol landed. It is a stunning visual with players looking to bank multiple values across Infinity Reels.

Thor Infinity Reels is the latest ReelPlay title to be produced through the YG Masters program. The game has been deployed using Yggdrasil’s innovative GATI technology. Utilised by all YG Masters partners, this technology allows developers to employ the preconfigured, regulation-ready, standardised development toolkit to produce consistently cutting-edge content.

Rapid circulation across Yggdrasil’s distribution network enables all YG Masters partners to scale and fast-track their global growth strategies.

Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “Launching yet another title through our YG Masters program powered by GATI ensures that players will continue to be provided with flawless gaming experiences.

“The gripping theme and progressive mechanics on display in Thor Infinity Reels makes it one of our most ambitious productions to date, and we look forward to producing more high-quality content as the year progresses.”

David Johnson, CEO at ReelPlay, said: “We’re immensely proud of Thor Infinity Reels game and provides an Infinity Reels twist for a really stunning visual. Credit to the talented team at Yggdrasil, whose GATI technology enables ReelPlay’s games to continue to reach new audiences. We are delighted to see another game successfully deployed through the YG Masters program.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

41 minutes ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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