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Yggdrasil and ReelPlay hit new heights in latest slot Thor Infinity Reels™

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Yggdrasil, the leading worldwide publisher of online gambling content, invites players to enjoy ReelPlay’s ambitious Norse-inspired slot title Thor Infinity Reels, deployed utilising Yggdrasil’s innovative GATI technology.

ReelPlay’s latest release is a spectacular fantasy adventure centred around Thor, son of Odin, defender of Asgard, master of thunder and lightning and wielder of the fearsome Mjolnir.

A winning combination of breath-taking art, animation, math and sound, Thor Infinity Reels is another demonstration of ReelPlay’s force as a games studio. Meshed with Yggdrasil’s innovative GATI technology, the partnership delivers a truly unparalleled experience to all types of players.

All spins begin with three reels, and with each spin players are offered the chance to continue adding new reels for greater wins and a chance to reach the Jackpot. So, if the rightmost reel improves any spin combination on a spin, then an extra reel is added. This can go on and on, and if players reach the 15th reel a bonus Jackpot Prize of 888x bet is also awarded.

Ever popular Jackpot Respins are triggered by landing six or more Hammer symbols; the bonus feature awarding prizes for each symbol landed. It is a stunning visual with players looking to bank multiple values across Infinity Reels.

Thor Infinity Reels is the latest ReelPlay title to be produced through the YG Masters program. The game has been deployed using Yggdrasil’s innovative GATI technology. Utilised by all YG Masters partners, this technology allows developers to employ the preconfigured, regulation-ready, standardised development toolkit to produce consistently cutting-edge content.

Rapid circulation across Yggdrasil’s distribution network enables all YG Masters partners to scale and fast-track their global growth strategies.

Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “Launching yet another title through our YG Masters program powered by GATI ensures that players will continue to be provided with flawless gaming experiences.

“The gripping theme and progressive mechanics on display in Thor Infinity Reels makes it one of our most ambitious productions to date, and we look forward to producing more high-quality content as the year progresses.”

David Johnson, CEO at ReelPlay, said: “We’re immensely proud of Thor Infinity Reels game and provides an Infinity Reels twist for a really stunning visual. Credit to the talented team at Yggdrasil, whose GATI technology enables ReelPlay’s games to continue to reach new audiences. We are delighted to see another game successfully deployed through the YG Masters program.”

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Regulated iGaming markets push operators toward audit-ready affiliate tracking

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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.

Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.

The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.

Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.

The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.

In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.

The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO goes live in Alberta iGaming with 10+ operators

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Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

Play’n GO strengthens Canadian footprint with Alberta iGaming market entry

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The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time

Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.

The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.

Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.

The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

To find out more about Play’n GO, please visit playngo.com

The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.

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