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Eye of Dead fixes its gaze on success for Blueprint Gaming

Published

5 years ago

April 1, 2021

George Miller

Reading Time: < 1 minute

Premium Play rewards the bravest explorers in loot-filled tombs

Blueprint Gaming’s new release Eye of Dead is the first title to feature the leading developer’s Premium Play functionality, which significantly enhances the playing experience during the classic Egyptian adventure slot.

This new quest involving the fearless treasure hunter Dr Wild is taken to new heights with the inclusion of four Premium Play upgrades, which become active dependent on stake and increases the number of high paying symbols on the reels.

Adjusting the stake changes the level of symbols that appear during the base gameplay, which are also carried over to the Free Games bonus round, providing a greater chance of securing bigger returns.

Free Games are triggered with three or more scatters. Each time one or more expanding wild symbols appears on reel 2, 3 or 4, the symbol upgrade feature is activated with Free Games awarded for each one that lands in view. The all-powerful Eye of Dead upgrades each of the player’s high paying symbols for big wins, turning up to five of them into the next available highest paying icon.

The use of the Premium Play mechanics in Eye of Dead demonstrates the way in which Blueprint breathes new life into classic themes, providing the signature immersion and engagement that the company is renowned for.

Jo Purvis, Director of Key Accounts and Marketing UK, at Blueprint Gaming, said: “Grab your fedora and join Dr Wild on his latest adventure into the treasure-laden catacombs of our new take on the much-loved Egyptian genre.

“The exquisite visuals and evocative audio partners the absorbing gameplay, particularly enhanced by the Premium Play upgrades. Eye of Dead is set to bring new levels of engagement to players across multiple markets.”

2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

2 hours ago

February 20, 2026

Wladimir P.

rocketplay-won-european-marketing-campaign-of-the-year-–-b2c-at-the-2026-egr-europe-awards

RocketPlay Casino has been awarded European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards for its innovative community-led campaign, RocketWisdom: The Book. The EGR Europe Awards recognise trailblazers and leaders shaping the iGaming industry across Europe, with winners chosen through a rigorous judging process.

What the Award Recognises

The European Marketing Campaign of the Year – B2C category honours marketing initiatives that achieve significant commercial impact or enhance brand development. Judges evaluate originality, creativity, quality of execution, and measurable results.

About RocketWisdom: The Book

RocketPlay’s winning campaign began as a player research project. Over two months, the casino invited its community to share their gaming habits and “rituals,” gathering over 1,000 responses. These insights were transformed into a book featuring 100+ authentic player stories, curated but not rewritten by the brand.

The campaign gained rapid momentum after streamers discovered the book. Within just three days, RocketPlay received around 1,000 direct requests, turning a private research initiative into a fully-fledged public campaign. The project was amplified across owned channels, social media, creator content, media coverage, and in-product activations.

Campaign Highlights

13,000+ downloads
~100 streams showcasing the project (~200,000 viewers)
50+ media outlets coverage

For RocketPlay, the award represents a major milestone and underscores the power of community-driven storytelling. The campaign demonstrates that authentic engagement can deliver measurable performance, not just visibility. RocketPlay continues to build its reputation in the community, maintaining top ratings across platforms including 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

2 hours ago

February 20, 2026

GamingAmericas.com

RocketPlay Casino has won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026 for its community-led campaign RocketWisdom: The Book. The EGR Europe Awards acknowledges innovators and leaders shaping Europe’s iGaming sector, with winners selected through a structured judging process.

What this award recognises

European Marketing Campaign of the Year – B2C rewards marketing initiatives that deliver major commercial impact and/or brand development, with judges assessing originality, creativity, execution quality, and measurable outcomes

About RocketWisdom: The Book

RocketPlay won with RocketWisdom: The Book — a campaign that started as a player research project. Over 2 months, RocketPlay invited its community to share real-life gaming habits and “rituals,” collecting 1,000+ responses. Those voices became a book featuring 100+ authentic player stories — curated, not rewritten by the brand.

The release gained momentum organically: after streamers discovered the book, RocketPlay received about 1,000 direct requests within 3 days, turning a private research initiative into a full-scale public campaign supported across owned channels, social, creator content, media coverage, and in-product activations.

Highlights of the campaign

13,000+ downloads
~100 streams featuring the project (~200,000 viewers)
50+ media outlets

For RocketPlay, the award is a major brand milestone — and a clear signal that community-led storytelling can drive real performance, not just attention. The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Americas iGaming & Sports Betting News.