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Week 3/2021 slot games releases
Here are this weeks latest slots releases!
Pragmatic Play, has unveiled the latest addition to its Reel Kingdom collaboration, Emerald King Rainbow Road. Utilising a high-volatility, casino classic feel, the 3×5 slot sees players return to the Kingdom of the Emerald Isle in search of even more riches. Packed with features, Emerald King Rainbow Road rewards players for finding Pot of Gold Symbols, which can trigger the Eliminator Bonus, with more Scatter Symbols leading to bigger wins. Through this round, players can also trigger the Rainbow Road Bonus or Emerald King Bonus. The Emerald King Bonus sees reels light up green with each spin, starting a mini-slot machine in the middle of a reel, which can pay out huge amounts if Lucky 7s line up.
GAMOMAT, one of the leading independent slot game developers, has launched its industry-first TRIPLE RUSH feature for the much loved Take 5 title. TRIPLE RUSH offers players the thrilling experience of enjoying three spins from just one bet. TRIPLE RUSH limits stake size to 1€, has no effect on individual game RTP or the maximum player return. This new feature follows the successful roll out of the DOUBLE RUSH feature at the close of 2020. Following rave reviews for DOUBLE RUSH, this innovative feature has been added to Fruit Mania.
FunFair Technologies, has launched its most popular blockchain slot title, Shamrock Treasures, into the online gaming vertical. Players enjoying the game follow the charming Leprechaun Fergus O’Fun on his quest for Shamrock Treasures, within a 3×3 title showcasing a classic Irish theme which appeals to both slot enthusiasts and total newcomers. Bettors on the hunt for a four-leaf clover discover the slot’s inviting symbols, ranging from pots of gold to Leprechaun pipes, as well as its thrilling gameplay features and immersive soundtrack. Landing three Shamrock Scatter Symbols on the reels triggers a multi-level wheel bonus, which generates increasingly attractive prizes after three successive spins, offering potential wins of over x6000.
Kalamba Games is inviting players to a spooky fairground to try their luck at shooting ducks for big wins in their feature-filled title Ducks Till Dawn. Set in twilight and featuring familiar characters from the fairground, Ducks Till Dawn comes with a fresh new mechanic and a modern theme which is sure to thrill players of all demographics. Ducks move across the reels and if one is caught in the crosshairs the player will win the amount shown on the duck. If multiple ducks are landed, the win can be multiplied up to 200x the bet for extra volatility. The Spin Boost feature allows players to fill two meters at the top of the screen by simply playing the base game. The gauges increase with each spin and when full, award up to 15 Free Spins, adding an extra layer of engagement to the title.
Scientific Games Corporation has expanded its portfolio of games developed under license from Hasbro, Inc. with the launch of its new feature-packed online slot game CLUEDO Cash Mystery. The new title from Scientific Games’ in-house studio builds on the Company’s popular portfolio of Hasbro branded content, the two companies having collaborated together since 1998 on leading gaming brands, including the top selling MONOPOLY franchise. CLUEDO Cash Mystery is based on the globally recognized board game brand and incorporates all the familiar characters, rooms and weapons associated with the brand. Offering a top prize of £250,000, the online slot brings the classic game to life across 5 reels, offering 180 free spin combinations, up to 6x multipliers, and up to 25 spins that will make for a high action gaming experience with thrilling reveals.
Inspired Entertainment, Inc is pleased to announce the launch of Vegas Cash Spins
Stakelogic is taking players on a mystical adventure where they must smash away ancient blocks and charge magic totems in order to unlock the most valuable treasures hidden deep within a Mayan temple. Mayan Rush
A brand new Play’n GO title comes crashing into the market today, as they release their 5×3 video slot, Bull in a China Shop. Bull in a China Shop is the perfect release to prepare for, Chinese New Year, which this year is the year of the Ox, the inspiration for this title. The game focuses on a shop owner who brings a bull to their store to celebrate the new year. Of course, it doesn’t go well, and now players have to save the day and pick up rewards along the way. The bull itself is not only the focus of the theme; it is also the Wild symbol in the game. Not only does it help players create wins on paylines every time it lands, it also triggers one of three special features, so there’s always something for them to look forward to. Variety is also a part of the game’s free spins, where players can choose one of those three features to play with during their spins; giving them more control over their session.
Playson has released its latest immersive slot, 5 Super Sevens & Fruits. Seven symbols are key to the 3×5 title, as prizes for them are awarded when three appear adjacently on a payline. The rest of the game symbols pay regularly: from leftmost to rightmost on the five bet lines. To ramp up the excitement, Gold Star Scatter symbols land on the grid to pay out wins regardless of where they appear. As the newest addition to Playson’s Timeless Fruit Slots portfolio, the game joins successful hits such as Super Burning Wins: Respin, Imperial Fruits: 100 lines and the recently-launched Diamond Wins: Hold and Win.
Pragmatic Play, has put together a vibrant jungle expedition in its latest game, Congo Cash. In partnership with Wild Streak Gaming, the 5-reel video slot provides players with 432 different ways to win and immerses them in a dense jungle environment. Players will need their walking boots and map at the ready, since this exploration is littered with exotic animals, wild beasts and big potential wins. The Butterfly and the Congo Cash symbols can land players one of the huge money prizes displayed on the jewels above the reels. Congo Cash also features three available jackpots – Minor, Major and Grand, with plenty of adventure awaiting in the Free Spins mode, which can be triggered if three Scatter Symbols land on the reels.
Yggdrasil, has embraced the icy return of winter with Frost Queen Jackpots. Players are welcomed into the frozen palace of the beautiful Frost Queen in search of hidden treasures scattered throughout the castle. Explorers are tasked with collecting matching keys. If they find all five keys in the same-coloured set they are awarded with 10 free spins for a chance to win five different progressive jackpots. Each jackpot is colour-coded and players can win more than one jackpot in the free spins mode. The game follows the same successful concept featuring in many of Yggdrasil’s local jackpot titles with five of a kind collectibles which have proven popular with global players. If players land three Magic Mirror scatter symbols in the base game, they are transported to either the Jackpot Free Spins or Treasure Chest Bonus Game.
Fruit Million, a traditional-style fruit slot released in the middle of December, has quickly become one of the most successful games in BGaming’s line-up. It has become one of the top eight slots of a major casino in just 10 days. The slot with 100 paylines and features such as extended wilds and a gamble round surprises casino lovers with its simplicity and generosity. Furthermore, it is designed in a way that keeps players involved and entertained.
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Jack Watson Brand Manager at Zingo Bingo
Zingo Bingo pushes “community, accessibility” message for National Bingo Week
Brand manager Jack Watson argues bingo’s growth should focus on social play and cultural moments, as the operator plans a free-to-play day on 27 June.
Zingo Bingo is using National Bingo Week to argue that bingo’s next phase should prioritise “community, accessibility and shared cultural experiences” over “innovation for innovation’s sake,” according to Jack Watson, Brand Manager at Zingo Bingo.
In the statement, Watson says technology is reshaping gaming, but that bingo’s core appeal remains social interaction and shared entertainment. He points to sector shifts including mobile-first experiences, personalised content and themed gameplay, while claiming players still want “the shared excitement that comes from participating alongside others.”
Watson also flags nostalgia as a product and marketing lever, describing it as an “instant emotional connection” that can help online bingo feel “both fresh and recognisable.” He adds that operators should focus on presentation—such as “mobile optimisation, themed rooms, contemporary branding and strong community experiences”—rather than changing the fundamentals of the game.
Zingo Bingo said it will mark National Bingo Day with “a full day of free bingo, running from 12pm to 8pm on Saturday 27 June,” allowing players to participate without purchasing tickets. Watson positions free-to-play events as a way to reduce friction for first-time players who may hold outdated views of online bingo.
The company also highlights responsible gambling measures, stating it offers tools including deposit limits, session reminders and self-exclusion.
The post Zingo Bingo pushes “community, accessibility” message for National Bingo Week appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Boomerang Partners
Boomerang Partners’ case study: how affiliates prepare traffic campaigns around major sports events
On June 11, the FIFA World Cup 2026 starts in North America. It will be the biggest sports event of the year, but the real challenge for affiliates is the rest of the schedule. Throughout 2026, dozens of major tournaments – from football and tennis to Formula 1 – are running almost back-to-back across the sports calendar. This creates one of the most overloaded sports calendars affiliates have worked with in recent years.
Periods like these usually bring some of the highest traffic volumes and strongest audience engagement of the year for affiliate teams.
But data from Boomerang Partners shows that old tactics no longer work. You cannot just launch a campaign on match day and expect good results. Today, teams have to plan their traffic and content weeks before the first game begins.
Regular leagues create more stable traffic
The pressure of this busy schedule became clear during the recent TIME TO WIN affiliate tournament, organized by Boomerang Partners. The project became a live test for different traffic strategies during major events.
The tournament highlighted one clear pattern. Teams like Fumma LTD pointed to the UEFA Champions League and the English Premier League as some of the most reliable traffic drivers. This approach gives affiliates several advantages:
- Fixed schedules make it easier to prepare content and distribute traffic across several tournament stages.
- Recurring match cycles help teams plan campaign timing and prioritize key fixtures well before kick-off.
The real problem in sports is overlapping events. Several big tournaments now run simultaneously across different regions and time zones.
For sports-focused affiliates, this means competing for the same audience attention at the same time. In many cases, the audiences overlap as well. If two major match cycles collide, teams have to choose quickly where to push traffic. Otherwise, they will lose their visibility entirely.
Campaigns must start before kick-off
The timeline for traffic preparation has completely changed. Affiliate teams increasingly start campaign preparation long before the opening match. By the time the live event starts, much of the preparation work is already done.
Preparation now involves several steps. Content teams need to prepare match materials in advance, and media buyers must schedule traffic around the most important fixtures and play-offs.
During the live match, there is no time to fix mistakes. Audiences move too fast between different games. This is especially true when several big matches happen on the same day. If a campaign fails at kick-off, fixing it on the fly is almost impossible.
This is why arbitrage remains one of the strongest sources for sports campaigns. As Sanan Kamilli, CBO at Fumma LTD, noted during TIME TO WIN: “Google PPC works best for sports-focused campaigns because it captures high-intent users actively searching for event-related queries, allowing precise targeting, scalable volume, and strong conversion rates compared to other channels.”
Users searching for specific matches, teams, or betting odds usually show much stronger intent than broader tournament audiences. This makes search traffic particularly valuable during major sports events.
Sports traffic extends beyond the final match
Many affiliates think that sports traffic disappears once the final whistle blows. This is a mistake.
As Fumma LTD noted during TIME TO WIN, sports-driven audiences typically remain valuable for several weeks after the event. The company continues working with these users through retargeting, promoting upcoming matches, and using CRM campaigns to drive repeat engagement and increase lifetime value.
Fumma LTD also highlighted conversion rate (CR), earnings per click (EPC), and player lifetime value (LTV) as some of the key metrics for evaluating traffic quality and long-term profitability in sports-focused campaigns.
For affiliate teams, this creates opportunities beyond a single tournament window. Large finals still generate the biggest traffic peaks, but audience activity often continues into the following match cycles as well.
Using the 2026 Calendar to manage niche traffic
With so many tournaments running back-to-back in 2026, the main difficulty is managing multiple campaigns at once. Content creation, publishing, and ad buying must happen simultaneously.
To help with this, Boomerang Partners launched the Sports Marketing & Betting Calendar 2026. This tool gathers major leagues, global tournaments, and niche events in one place.
For teams like Paradise Media, this centralized schedule solved a major workflow problem. As the company noted during TIME TO WIN, football still accounts for more than 80% of online sports betting activity, so having all World Cup match days, groups, and teams in one place helps speed up research and campaign preparation. To make their workflow faster, the team also combines the calendar with different AI and LLM tools to gather information and cross-check with the calendar to enrich their content, said Mehdi, Director of Affiliates at Paradise Media.
Niche sports also play an important role during quieter periods between major football tournaments. They may not generate the same traffic volume as top leagues, but they help affiliates maintain publishing activity and keep audiences engaged throughout the year.
For many teams, this is no longer just about traffic volume. Covering niche events also helps build authority and positions affiliate platforms as more consistent sports sources outside the biggest football peaks.
A structured calendar always beats reaction
The main takeaway from the market is simple: sports marketing is no longer about quick reactions. 2026 requires good coordination, pre-made content, and smart scheduling across overlapping tournament cycles.
The strongest affiliate teams are already moving toward structured, calendar-based strategies where preparation starts weeks before kick-off and continues well beyond the final match.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
FIFA World Cup and other third companies are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.
The post Boomerang Partners’ case study: how affiliates prepare traffic campaigns around major sports events appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Boomerang Partners
Boomerang Partners’ case study: how affiliates prepare traffic campaigns around major sports events
On June 11, the FIFA World Cup 2026 starts in North America. It will be the biggest sports event of the year, but the real challenge for affiliates is the rest of the schedule. Throughout 2026, dozens of major tournaments – from football and tennis to Formula 1 – are running almost back-to-back across the sports calendar. This creates one of the most overloaded sports calendars affiliates have worked with in recent years.
Periods like these usually bring some of the highest traffic volumes and strongest audience engagement of the year for affiliate teams.
But data from Boomerang Partners shows that old tactics no longer work. You cannot just launch a campaign on match day and expect good results. Today, teams have to plan their traffic and content weeks before the first game begins.
Regular leagues create more stable traffic
The pressure of this busy schedule became clear during the recent TIME TO WIN affiliate tournament, organized by Boomerang Partners. The project became a live test for different traffic strategies during major events.
The tournament highlighted one clear pattern. Teams like Fumma LTD pointed to the UEFA Champions League and the English Premier League as some of the most reliable traffic drivers. This approach gives affiliates several advantages:
- Fixed schedules make it easier to prepare content and distribute traffic across several tournament stages.
- Recurring match cycles help teams plan campaign timing and prioritize key fixtures well before kick-off.
The real problem in sports is overlapping events. Several big tournaments now run simultaneously across different regions and time zones.
For sports-focused affiliates, this means competing for the same audience attention at the same time. In many cases, the audiences overlap as well. If two major match cycles collide, teams have to choose quickly where to push traffic. Otherwise, they will lose their visibility entirely.
Campaigns must start before kick-off
The timeline for traffic preparation has completely changed. Affiliate teams increasingly start campaign preparation long before the opening match. By the time the live event starts, much of the preparation work is already done.
Preparation now involves several steps. Content teams need to prepare match materials in advance, and media buyers must schedule traffic around the most important fixtures and play-offs.
During the live match, there is no time to fix mistakes. Audiences move too fast between different games. This is especially true when several big matches happen on the same day. If a campaign fails at kick-off, fixing it on the fly is almost impossible.
This is why arbitrage remains one of the strongest sources for sports campaigns. As Sanan Kamilli, CBO at Fumma LTD, noted during TIME TO WIN: “Google PPC works best for sports-focused campaigns because it captures high-intent users actively searching for event-related queries, allowing precise targeting, scalable volume, and strong conversion rates compared to other channels.”
Users searching for specific matches, teams, or betting odds usually show much stronger intent than broader tournament audiences. This makes search traffic particularly valuable during major sports events.
Sports traffic extends beyond the final match
Many affiliates think that sports traffic disappears once the final whistle blows. This is a mistake.
As Fumma LTD noted during TIME TO WIN, sports-driven audiences typically remain valuable for several weeks after the event. The company continues working with these users through retargeting, promoting upcoming matches, and using CRM campaigns to drive repeat engagement and increase lifetime value.
Fumma LTD also highlighted conversion rate (CR), earnings per click (EPC), and player lifetime value (LTV) as some of the key metrics for evaluating traffic quality and long-term profitability in sports-focused campaigns.
For affiliate teams, this creates opportunities beyond a single tournament window. Large finals still generate the biggest traffic peaks, but audience activity often continues into the following match cycles as well.
Using the 2026 Calendar to manage niche traffic
With so many tournaments running back-to-back in 2026, the main difficulty is managing multiple campaigns at once. Content creation, publishing, and ad buying must happen simultaneously.
To help with this, Boomerang Partners launched the Sports Marketing & Betting Calendar 2026. This tool gathers major leagues, global tournaments, and niche events in one place.
For teams like Paradise Media, this centralized schedule solved a major workflow problem. As the company noted during TIME TO WIN, football still accounts for more than 80% of online sports betting activity, so having all World Cup match days, groups, and teams in one place helps speed up research and campaign preparation. To make their workflow faster, the team also combines the calendar with different AI and LLM tools to gather information and cross-check with the calendar to enrich their content, said Mehdi, Director of Affiliates at Paradise Media.
Niche sports also play an important role during quieter periods between major football tournaments. They may not generate the same traffic volume as top leagues, but they help affiliates maintain publishing activity and keep audiences engaged throughout the year.
For many teams, this is no longer just about traffic volume. Covering niche events also helps build authority and positions affiliate platforms as more consistent sports sources outside the biggest football peaks.
A structured calendar always beats reaction
The main takeaway from the market is simple: sports marketing is no longer about quick reactions. 2026 requires good coordination, pre-made content, and smart scheduling across overlapping tournament cycles.
The strongest affiliate teams are already moving toward structured, calendar-based strategies where preparation starts weeks before kick-off and continues well beyond the final match.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
FIFA World Cup and other third companies are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.
The post Boomerang Partners’ case study: how affiliates prepare traffic campaigns around major sports events appeared first on Americas iGaming & Sports Betting News.
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