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Play’n GO Are ‘Bull-ish’ Over Their New Slot Release!

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A brand new Play’n GO title comes crashing into the market today, as they release their 5×3 video slot, Bull in a China Shop.

Bull in a China Shop is the perfect release to prepare for, Chinese New Year, which this year is the year of the Ox, the inspiration for this title. The game focuses on a shop owner who brings a bull to their store to celebrate the new year. Of course, it doesn’t go well, and now players have to save the day and pick up rewards along the way.

The bull itself is not only the focus of the theme; it is also the Wild symbol in the game. Not only does it help players create wins on paylines every time it lands, it also triggers one of three special features, so there’s always something for them to look forward to.

Variety is also a part of the game’s free spins, where players can choose one of those three features to play with during their spins; giving them more control over their session.

While the game’s connection to this very popular festival will gain the interest of fans of Chinese New Year worldwide, the game is also a fun play for any casual game fans. This gives it a broad appeal amongst the gaming audience, one of the strengths of the Play’n GO portfolio.

While it’s not unusual for Play’n GO to release games to coincide with significant calendar events, they only do so when they have the right game, something CPO Martin Zettergren was quick to point out:

“Some operators may rush to push games out to trade on the popularity events like Christmas, Valentine’s Day etc. may bring. We have always maintained that we only release games if the time is right, and the game is the right fit for our plans at the time.

Bull in a China Shop is a highly entertaining game and will add a little bit of fun and entertainment for anyone who enjoys Chinese New Year.”

Bull in a China Shop is out for release today.

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Infingame set to “Unleash Your Beast Mode” at SiGMA São Paulo

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Infingame, one of the industry’s fastest-growing iGaming aggregators, will return to Brazil this April for SiGMA São Paulo, bringing its bold new “UNLEASH YOUR BEAST MODE” campaign to the heart of the Latin American market.

Inspired by the jaguar, a symbol of speed, strength and dominance in Brazil and across LatAm, the campaign reflects Infingame’s platform focus on scalable and stable technology, fast integrations and a carefully curated ecosystem of top-tier providers.

Attending the event will be Jana Filagina, Head of Commercial, and Yerassyl Yelemessov, Senior Partner Success Manager, both available to meet with operators seeking a stable, performance-led aggregation partner in the region.

At SiGMA São Paulo, Infingame will focus on reinforcing its position as a leading aggregation partner for Latin America. With over 16,000 games from more than 150 providers, the aggregator will be showcasing the strength of its platform and the depth of its provider network.

Highlighted at the event will be Infingame’s tournaments and challenges, engagement tools designed to help operators boost structured, repeatable player activity. Built directly into the aggregation layer, these tools allow operators to activate campaigns quickly while maintaining full control over performance and localisation.

With Brazil continuing to evolve as a regulated and increasingly competitive market, Infingame’s aggregation platform has been developed to support operators looking to build sustainable growth across Latin America.

Jana Filagina, Head of Commercial at Infingame, said: “Brazil is one of the most exciting markets in iGaming today, but it is also one of the most demanding. Operators need infrastructure that performs consistently, not just at launch, but over time.

“At Infingame, we focus on offering more than just content, giving operators tools such as tournaments and challenges that can be implemented quickly and managed efficiently. SiGMA São Paulo is an important opportunity for us to connect with partners who are serious about long-term performance in LatAm.”

Infingame will also use the event to strengthen relationships across the wider Latin American region, as it continues to expand its presence and support operators navigating regulatory change and increasing competition.

About Infingame

With more than 16,000 games from over 150 providers, Infingame has firmly established itself as one of the world’s fastest-growing iGaming aggregators and a market-leading Sweepstakes provider.

Delivered via a single API, Infingame offers unparalleled technical excellence, the industry’s fastest spin times, exclusive tournaments and strategic partnerships with top-tier operators in North America, LatAm and beyond. Spanning a portfolio of slots, crash games, sweepstakes and live casino, book a demo via our LinkedIn page, website or at [email protected].

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Regulating the Game Global Awards: First-Ever Winners Announced

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Regulating the Game has declared the winners of the first RTG Global Awards, honoring exceptional leadership, stewardship, and excellence in gambling policy and regulation, safer gambling practices, compliance, technology, and community results.

The Awards were created to recognize the people, groups, and innovations that significantly contribute to integrity, public trust, and sustainable progress in the sector. After substantial worldwide involvement in the first year, victors have now been chosen in all six categories by an impartial judging panel made up of senior leaders with knowledge across industry, law, integrity, governance, and safer gambling.

The 2026 RTG Global Award winners are:

• Leadership Voice — Danny Munk, Wests Illawarra
• Safer Gambling Champion — Gamble Alert
• Compliance Excellence — Dominic Monti, Wests Illawarra
• RegTech Solution of the Year — Cherry Hub
• Community Impact Initiative — Nathan Reeves, Unibet
• Emerging Leader — Michael Simone, Bankstown Sports

The award winners showcase the diversity of leadership throughout the sector, from individuals steering the industry with vision and intent to those promoting excellence in compliance, innovation, responsible gambling, and community engagement.

RTG Founder and Principal at Vanguard Overwatch, Paul Newson, said the inaugural winners had set a strong benchmark for future years: “The inaugural RTG Global Awards were established to recognise substance, integrity and measurable contribution across the sector. This year’s winners represent the calibre of leadership, innovation and commitment required to strengthen regulatory practice, improve industry capability and deliver better outcomes for communities.”

“What distinguishes these recipients is not simply professional achievement, but their contribution to lifting standards, advancing safer gambling, strengthening compliance and demonstrating leadership in areas that matter to public confidence and sector credibility.”

The quality of this year’s nominations resulted in a very competitive field, with finalists chosen from an exceptional group of candidates in every category. Being shortlisted was already a noteworthy accomplishment, showcasing the quality of work, leadership, and contributions made by the finalists, while the eventual winners came from an incredibly competitive group.

The winners were selected following an independent assessment process led by a judging panel comprising:
• Don Hammond, Chief Executive Officer, Leagues Clubs Australia
• Jamie Nettleton, Former President, International Masters of Gaming Law and Partner, Addisons
• Khalid Ali, Chief Executive Officer, International Betting Integrity Association (IBIA)
• Tracy Parker, Senior Vice-President – Accreditation, Advisory and Insights, Responsible Gambling Council (Canada)

The RTG Global Awards form part of the broader Regulating the Game program, which brings together regulators, industry leaders, compliance professionals and innovators to examine critical issues, advance policy dialogue and strengthen sector capability.

The post Regulating the Game Global Awards: First-Ever Winners Announced appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Seasonal Campaigns and Tournaments: Q&A w/ Olga Pronak Head of Key Account Management at Evoplay

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How are seasonal campaigns and tournament-based mechanics changing the way players engage with slots compared to traditional gameplay?

Right now, we see that tournament mechanics and seasonal campaigns increase player engagement by introducing additional layers of success and rewards. However, we cannot say this with complete certainty yet, as we need more time to observe long-term patterns. Sometimes players simply do not have time to join short promotions, as they are busy with their daily lives. At the same time, running shorter campaigns of around three months gives players multiple chances to compete while maintaining high engagement throughout the promotion.

What makes limited-time events and promotional layers so effective in driving retention and repeat play?

By now, the gaming industry is very familiar with tournaments and, more recently, prize drops. However, in today’s environment, where people are used to receiving new information in short 30-second videos every day, it can become boring for a player to see and play the same things everywhere, even though they enjoy tournaments. A greater number of promotional layers gives players a sense of novelty and fresh engagement.

We saw this in practice with our Big Adventures campaign, which ran in phases featuring Tournaments, Prize Drops, and Wheel of Fortune rather than a single promo. Prize draws were held every three months, offering high-value rewards such as iPhones, alongside in-game rewards and additional chances to win through Tournaments, Prize Drops, and Wheel of Fortune. This mix maintained player activity, built anticipation, and generated extra engagement as players approached the final grand prize, a trip for two to the Maldives. The key value of this approach is that it expands the pool of potential winners, giving more players real opportunities to succeed and stay motivated.

How do competitive elements like leaderboards and rewards reshape player motivation and interaction?

I believe this principle is well known, as it is used everywhere now – in marketing, education, and sports. However, in Tournaments, Prize Drops, or Wheel of Fortune, it may differ slightly, as we see different motivations shaping player interaction and engagement. In Tournaments, we show players their current position and how many additional points they need to earn to reach a prize or move to a higher tier. In Prize Drops or Wheel of Fortune, we show that other players have already won prizes, demonstrating that the rewards are real and that everyone has the same opportunity to win. People like to be part of exclusive groups.

Do you see seasonal ecosystems becoming a standard expectation for slot audiences in the years ahead?

It’s hard to say whether this will remain the standard over the coming years, as the entertainment industry is evolving rapidly, including in iGaming, where innovations driven by AI and other emerging technologies are advancing. We also enjoy experimenting with new tools and implementing bold ideas, including exploring ways to engage players in fresh and unexpected ways. But at least for the next year, I believe this will be one of the most popular approaches.

The post Seasonal Campaigns and Tournaments: Q&A w/ Olga Pronak Head of Key Account Management at Evoplay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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