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Play’n GO Are ‘Bull-ish’ Over Their New Slot Release!
A brand new Play’n GO title comes crashing into the market today, as they release their 5×3 video slot, Bull in a China Shop.
Bull in a China Shop is the perfect release to prepare for, Chinese New Year, which this year is the year of the Ox, the inspiration for this title. The game focuses on a shop owner who brings a bull to their store to celebrate the new year. Of course, it doesn’t go well, and now players have to save the day and pick up rewards along the way.
The bull itself is not only the focus of the theme; it is also the Wild symbol in the game. Not only does it help players create wins on paylines every time it lands, it also triggers one of three special features, so there’s always something for them to look forward to.
Variety is also a part of the game’s free spins, where players can choose one of those three features to play with during their spins; giving them more control over their session.
While the game’s connection to this very popular festival will gain the interest of fans of Chinese New Year worldwide, the game is also a fun play for any casual game fans. This gives it a broad appeal amongst the gaming audience, one of the strengths of the Play’n GO portfolio.
While it’s not unusual for Play’n GO to release games to coincide with significant calendar events, they only do so when they have the right game, something CPO Martin Zettergren was quick to point out:
“Some operators may rush to push games out to trade on the popularity events like Christmas, Valentine’s Day etc. may bring. We have always maintained that we only release games if the time is right, and the game is the right fit for our plans at the time.
Bull in a China Shop is a highly entertaining game and will add a little bit of fun and entertainment for anyone who enjoys Chinese New Year.”
Bull in a China Shop is out for release today.
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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