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Play’n GO Take a Trip to the Farm in Latest Release!

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Play’n GO have released their final title of 2020, with a simple little slot by the name of Piggy Bank Farm.

This is not just another excellent release from Play’n GO; it also marks the fulfillment of their 52-game promise for 2020. While it was never really in doubt that the supplier would deliver, it’s now official.

Starting with Legacy of the Dead back in January, and finishing with this latest title, it’s been a phenomenal year for Play’n GO, with the release of a number of high-profile slots that performed brilliantly in the market.

A casual slot, perfect for a broader demographic, Piggy Bank Farm follows the story of Farmer Joe, who planted some plastic pieces with some valuable coins and up sprouted a field of Piggy Banks! It’s a zany premise guaranteed to bring a smile to players faces as they play this fun title.

Piggy Bank Farm has a markedly different feel from the adventurous theme of last week’s Golden Osiris release, and it is this variety that has made this year such a success for them.

Titles like Riches of Robin, Rich Wilde and the Shield of Athena, and Dawn of Egypt were just three titles to dominate upon their release; while innovative slots like Diamond Vortex, Gold Volcano and Riddle Reels; A Case of Riches all offered brand new ways for players to enjoy slot entertainment.

Of course, this year saw several high-profile sequels also put out into the market, the most anticipated being Reactoonz 2, which saw record numbers on its release day, and beyond.

While the year might be over, the work isn’t, according to CEO Johan Törnqvist, speaking about the company’s success:

“We have seen ourselves progress and raise the bar year on year at Play’n GO and, while 2020 represents our most outstanding achievement to date, we’re still looking for more.

We will continue to innovate, to entertain and to provide world-class services to our operating partners, as we look to cement our place as the worlds’ number one supplier.

2020 was great, 2021 will be even better.”

Looking at their track record, it’s easy to get excited over what Play’n GO will bring next.

Piggy Bank Farm is out on general release today.

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Push Gaming appoints Jonathan Moretta as Head of Account Management

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The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.

Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.

The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.

Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”

Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”

The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley

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Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.

The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.

The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.

Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.

Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.

“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.

“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.

“We hope this journey will make the match day experience even better.”

The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The Mill Adventure deepens Optimove integration for player engagement

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The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.

TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.

The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.

Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.

“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”

Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.

“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”

The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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