NCAA President Charlie Baker has requested the Commodity Futures Trading Commission, the regulatory body that presides over prediction markets, to pause all college sport offerings in prediction markets until the agency implements appropriate regulations.

“Just as we need Congress to stabilize eligibility, we need federal regulators to stabilize these markets. The answer cannot be the status quo. We need one set of fair, transparent standards,” Baker said.

The NCAA sent a letter to the CFTC calling for a robust system of safeguards and detailed its willingness to work with the regulatory body to assist with developing the necessary guardrails to protect student-athletes and college sports. The critical safeguards requested include age and advertising restrictions, enhanced integrity monitoring, prop market prevention, anti-harassment measures, and harm reduction resources.

Protecting competition integrity and student-athlete well-being are of vital importance to the NCAA. The Association has led an unparalleled response to the rapidly evolving sports betting landscape through its use of a layered integrity monitoring program, in-person and online education, state advocacy focused on removing prop bets, anti-harassment monitoring, social change campaigns, and other initiatives.

High Roller Technologies Inc., operator of the award-winning, premium online casino brands High Roller and Fruta, announced it has signed a non-binding Letter of Intent (LOI) with Lines.com, a premier sports media platform owned by Spike Up Media, to enter into and execute a strategic marketing partnership designed to accelerate customer acquisition and brand awareness for High Roller’s planned entry into U.S. prediction markets.

This LOI follows High Roller’s announcement of its strategic partnership with Crypto.com | Derivatives North America to launch a regulated event-based prediction markets product in the US.

Through the contemplated strategic marketing partnership, Lines.com will serve as a key distribution and media partner, leveraging its high-intent audience, advanced automation infrastructure, and market-leading conversion performance to support High Roller’s prediction markets rollout.

Lines.com operates one of the strongest sports media content platforms in the US, covering six major professional and collegiate sports leagues over more than 100,000 indexed pages. Additionally, Lines.com boasts a sports social media network of 2.11 million followers, which generated nearly 70 million views in the past 30 days.

“Following our announcement with Crypto.com, we are focused on executing a disciplined go-to-market strategy that prioritizes scale, efficiency, and high-quality user acquisition. Lines.com brings a powerful combination of audience reach, conversion performance, and automation-driven distribution that aligns perfectly with our vision for building a leading prediction markets platform in the US,” said Seth Young, CEO of High Roller Technologies.

The partnership is designed to introduce High Roller’s prediction market offerings to an audience that already understands implied probability, odds-based decision-making, and event-driven trading dynamics.

“Prediction markets are a natural extension of the sports media ecosystem our audience already participates in. We’ve built our platform around surfacing high-intent users at the exact moment they are seeking actionable insights, and High Roller’s upcoming prediction markets product is a strong fit for that audience,” said Eric Ames, Chief Executive Officer at Spike Up Media.

In addition to traditional search visibility, Lines.com has established a leading position in AI-driven discovery channels, with nearly 800 AI citations across platforms including Google AI Overview, ChatGPT, Perplexity and Gemini—more than three times key competitors.

This visibility is expected to support High Roller’s brand presence as consumers increasingly rely on AI-powered tools to discover market-based products.

The Lines.com partnership complements High Roller’s broader strategy to combine regulated market infrastructure, premium consumer experiences, and scalable digital distribution as it expands beyond iGaming into prediction markets.

Spike Up Media A.B. is a shareholder of the Company. Michael Cribari and Brandon Eachus, who currently serve as directors on the Company’s board of directors and two of the Company’s largest shareholders, own interests in Spike Up Media.

High Roller Technologies Inc. announced it has entered into a binding Letter of Intent (LOI) with Crypto.com | Derivatives North America (CDNA), for an exclusive partnership to launch an event-based prediction markets product in the US.

The events contracts will be offered by CDNA, a CFTC-registered exchange and clearinghouse and affiliate of Crypto.com, to customers through HighRoller.com. The partnership will offer people the opportunity to trade event contracts across markets including finance, entertainment, and sports, through a legal, engaging, and user-friendly platform.

“We’re thrilled to bring High Roller to the USA through this strategic partnership with Crypto.com. Pairing the massive appeal of prediction markets with our strong distribution capabilities is an incredibly exciting opportunity, and we’re looking forward to introducing our premium experience to consumers across the country,” said Seth Young, Chief Executive Officer at High Roller.

“Crypto.com is a leader in prediction markets and we are thrilled to expand access to event contracts through innovative partnerships, including with High Roller. Together with High Roller, we are proclaiming customers with a safe and regulated platform to trade on outcomes in sports and entertainment,” said Travis McGhee, Global Head of Predictions at Crypto.com.

The partnership remains subject to the execution of definitive agreements, which will include customary representations, warranties, conditions, covenants, and other provisions consistent with transactions of this nature, and there can be no assurance the parties will reach definitive agreements. Subject to the execution of definitive agreements, the parties are targeting a product launch in Q1 2026, featuring Crypto.com as the exclusive provider of Prediction Contracts across High Roller distribution channels.