Latest News
Yggdrasil releases action packed sequel Valley of the Gods 2
Yggdrasil, the innovative online gaming solutions provider, has uncovered Valley of the Gods 2, the exciting sequel to fan-favourite Valley of the Gods.
The original version of the title has proven hugely popular with a demand from players to build this upcoming sequel. With Valley of the Gods 2, Yggdrasil delivers even more thrilling excitement for slot fans to enjoy.
Valley of the Gods 2 has a proven, simple gameplay mechanic which is widely accepted by all player types including casual as well as more demanding players. The game also offers new features, such as collectible wilds, which is a key to higher variance and super big wins up to 5481 times the bet.
The variable reel slot with up to 20,160 ways to win is set in a lost desert landscape. With 33 symbol positions, players are tasked with destroying the Scarab symbol blockers. Every win, aside from creating a respin, releases a white scarab which destroys a blocker. If all blockers are destroyed then extra features can be triggered, such as Win Multipliers, Wild Reels and Extra Lives.
For every five red scarabs collected, a player is awarded an extra life, giving them a further respin once they run out of winning spins. If all lives are spent, the respins feature ends.
The Win Multipliers increase by 1x with every five blue scarabs landing on the reels, again lasting until the end of the respin. The total win is added to a player’s balance after no more winning combinations are present and a player has no lives left.
One Wild Reel is added if five yellow scarabs are collected and stays until it wins.
The title is the latest in Yggdrasil’s growing proprietary slots portfolio, which have recently been expanded by the innovative titles Jackpot Express, Multifly!TM and Lucky Neko Gigablox TM, as well as the company’s YG Masters content, created together with its boutique studio partners.
Jonas Strandman, Senior Product Strategist at Yggdrasil, said: “Valley of the Gods became an instant classic from its simple but deep gameplay and thrilling re-spin rounds. The sequel has everything we loved from the original and more. Packed with plenty of modifiers, Valley of the Gods 2 can turn any spin into a huge win up to 5481 times the bet for our fans across the globe.
“The new wild reel feature shows up on a regular basis and can give huge win combinations and combining it with a multiplier is marvellous. We are confident our partners and their players will love the game.”
To find out more about the newest title, click here.
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Meet N1 Partners at SiGMA Eurasia in Dubai
N1 Partners team will attend SiGMA Eurasia in Dubai from February 9 to 11, joining one of the key iGaming events of the year. The conference brings together industry leaders, partners, and decision-makers to exchange insights, explore new opportunities, and close strategic deals.
During the event, the N1 Partners team will be available to discuss its multi-brand affiliate portfolio, flexible cooperation models, and growth opportunities across 10+ Tier-1 GEOs.
SiGMA Eurasia will also mark the first major industry event following the completion of the N1 Puzzle Promo in Barcelona, giving partners a unique opportunity to be among the first to learn about N1 Partners’ strategic plans and product direction for 2026.
At SiGMA Eurasia, partners can expect open discussions with the team about what’s next for N1 Partners, including upcoming launches, new brand developments, and key priorities for the year ahead. The company enters 2026 stronger than ever, with new achievements, an expanded portfolio, and ambitious growth plans.
Book a Meeting with Our Affiliate Managers
Maximize your time in Dubai by booking a meeting with N1 Partners in advance. Meet the affiliate team on-site and get direct insights into partnership opportunities, tailored terms, and scalable offers.
N1 Partners Team in Dubai
- Alexa Bond – Head of Affiliates
- Vlad Zilitskyi – Affiliate Team Lead
- Polina Bogatko – Affiliate Manager
- Daria Smirnova – Affiliate Manager
Why Meet N1 Partners at SiGMA Eurasia
SiGMA Eurasia is the perfect opportunity to connect with the N1 Partners team and explore:
- 14+ licensed casino and sportsbook brands with Reg2Dep up to 70%
- Top deals across 10+ Tier-1 GEOs
- CPA up to €700 for high-performing traffic, RevShare up to 45% + NNCO for top partners, and hybrid models
Want to Get More from Industry Events?
Discover how to get the most out of conferences with practical advice from N1 Partners affiliate managers and insights built on real experience.
See you in Dubai at SiGMA Eurasia.
About N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and sportsbook brands with high LTV and Reg2Dep conversion rates of up to 70%. Operating successfully since 2018, the company delivers stable results and long-term value for partners worldwide.
N1 Partners offers transparent terms, flexible partnership models, and a reputation as a reliable partner. With a strong product portfolio, advanced retention system, and experienced team, N1 Partners helps partners achieve consistent earnings even in highly competitive Tier-1 markets.
Be number one with N1 Partners.
Digitain
Digitain Earns Double Nomination at SiGMA Eurasia Awards 2026
Digitain has secured two prestigious nominations for the SiGMA Eurasia Awards 2026, contending for both Best Sports Provider and Best Platform Provider.
These nominations reflect Digitain’s continued focus on building technology that delivers measurable value for operators. From advanced sportsbook functionality to a robust, scalable platform ecosystem, every solution is designed with one clear goal: turning features into figures.
The SiGMA Eurasia Awards are widely regarded as one of the industry’s most respected benchmarks, celebrating companies that push boundaries while delivering real-world results. Digitain’s nominations reinforce its position as a trusted B2B partner for ambitious operators looking to lead in competitive markets.
Being recognised in the Sports Provider and Platform Provider categories highlights Digitain’s holistic approach, showcasing how they combine technology, data and human expertise to support sustainable operator growth.
The post Digitain Earns Double Nomination at SiGMA Eurasia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alvarez & Marsal
BGC: Licensed Gambling Advertising Continues to Decline in the UK
Gambling advertising spend by licensed operators in the UK is continuing to decline, according to new independent analysis commissioned by the Betting and Gaming Council (BGC). The findings come as the industry warns that unregulated online advertising by illegal operators is becoming the real risk to consumers.
The research, conducted by Alvarez & Marsal (A&M), set out in the Gambling Advertising and Sponsorship Report 2025, shows that gambling advertising accounted for 2.7% of total UK advertising spend in 2024, down from 3% the previous year.
The report also found that overall gambling advertising spend by licensed operators has been declining steadily since 2021, falling by 1.7% year-on-year, driven largely by a £30 million reduction in television advertising.
At the same time, a substantial share of advertising is dedicated to player protection. Around 20% of all gambling advertising is now focused on safer gambling messaging, reinforcing awareness of tools and support.
This focus is delivering tangible results. During the most recent Safer Gambling Week, engagement increased significantly, with 14% more people setting deposit limits and 22% more safer gambling tools in place.
Advertising compliance remains extremely high, with Advertising Standards Authority (ASA) rulings relating to fewer than 0.02% of gambling adverts, highlighting the strength of the UK’s regulatory framework.
Regulated gambling advertising supports 9900 jobs across the advertising, media and creative supply chain, contributes c.£500 million in Gross Value Added (GVA), and underpins 1400 full-time marketing roles. It also plays an important role in supporting free-to-air sport, lower-league and grassroots sport, as well as wider media revenues outside subscription-based models.
Grainne Hurst, CEO of the Betting and Gaming Council, said: “This independent analysis shows that gambling advertising by licensed operators is continuing to fall, with spend increasingly concentrated on safer gambling messaging and consumer protections. Our members operate within some of the strictest advertising rules of any industry and continue to raise standards across the sector.
“By contrast, illegal operators are advertising aggressively online with no safeguards, no age checks and no consumer protections, posing a huge risk to consumers. Any serious approach to advertising must be led by evidence and focused on tackling the harmful black market.”
Adam Rivers, Managing Director at Alvarez & Marsal, added: “We are pleased to have worked with the BGC on this report, which offers an insight into the state of the gambling advertising and sponsorship sector in the UK, based on actual advertising expenditure data from licensed operators.”
The report also highlights the growing scale of illegal gambling advertising. Illegal operators are increasingly using unregulated digital channels, including influencers, search engines and AI-generated content, to target consumers. Many explicitly advertise that they are “not on GAMSTOP”, while others impersonate trusted charities and institutions to deceive the public.
While licensed advertising continues to decline, separate industry analysis estimates that black market sites are spending between £500 million and £700 million on advertising their illegal sites.
The post BGC: Licensed Gambling Advertising Continues to Decline in the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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