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iSoftBet rides into town with Western Gold Megaways™

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Game live on iSoftBet network following record-breaking exclusive period with operators

iSoftBet, the leading online and mobile casino content provider, has released the thrilling Western Gold Megaways to its network, following a successful exclusive period with operators.

Brands including Betsson, Stoiximan, Softswiss and 10cric have had exclusive access to the game before being rolled out to the iSoftBet network. The game proved incredibly popular with Betsson players, leading to Western Gold Megaways taking the crown as its most successful exclusive partner launch ever.

This new Megaways title, set in a frontier town of the Wild West, features classic cascading wins as well as a random “Max Megaways” modifier which can trigger at any time, guaranteeing the maximum number of 117,649 ways and a shot at multiple cascading wins.

Western Gold is the much-anticipated follow-up to smash hit Aztec Gold and is the sixth Megaways licensed title to be released by iSoftBet so far in 2020, with more exciting collaborations to come.

Five or more Sheriff’s Badge symbols awards the Western Gold Cash Respins, where cash values or one of three jackpots can land. Every time more scatters land on the reels, the respins will reset and if an entire reel is filled with Sheriff’s Badges, all values on that reel are multiplied by the number of symbols on the reel to produce some epic wins.

Mark Claxton, Head of Games at iSoftBet, said: “Western Gold Megaways transports players to the badlands of the frontier in a dash to find riches while enjoying a thrilling gaming experience.

“Featuring the popular Megaways mechanic as well as a Hold and Win bonus round, players have the chance to win enormous sums in the Wild West town where the Sheriff rewards good behaviour. We can’t wait to see how it is received by our fans across the globe.”

Ciara Nic Liam, Product Director GOC at Betsson, said: “Western Gold Megaways has been one of our most successful exclusive releases in 2020. We are delighted to have been one of the first partners to get access to such an exciting game, and our players absolutely love it. We look forward to working closer with iSoftBet on their upcoming releases.”

iSoftBet is a leader in compliance, licensed in 18 regulated markets worldwide, providing brands with the highest quality casino games and maximum speed to market.

 

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Alistair Johnston CCO at Push Gaming

Push Gaming appoints Jonathan Moretta as Head of Account Management

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The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.

Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.

The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.

Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”

Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”

The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley

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Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.

The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.

The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.

Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.

Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.

“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.

“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.

“We hope this journey will make the match day experience even better.”

The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The Mill Adventure deepens Optimove integration for player engagement

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The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.

TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.

The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.

Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.

“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”

Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.

“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”

The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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