Press Releases
Nolimit City releases – Milky Ways!
A galactic voyage ahead – Nolimit City launches Milky Ways
Another space voyage is marked for launch by the Malta based Software Provider. Set into the dark galactic abyss, around the coldest surroundings known to man, the cosmic void that is outer space and is home to magical wins. A new game release by Nolimit City is here, Milky Ways has been launched.
Clean and simple with flotational buoyancy and mystical wilds. The game that harbours over 5000x of simulated win potential and offers a smooth sailing experience.
Milky Ways starts off with a classic 5×3 reel format and 243 win-ways. A mechanic that’s simple enough for most with a bonus that’s frequent and entertaining. Collect three scatter symbols and unlock the Milky Ways Spins bonus round that increases the reel size by 5×5 and introduces 3125 win-ways. 3 free spins with two guaranteed wilds with every spin – lock the symbols and activate unlimited Fusion Spins until you’ve finished with connecting the winning symbols. Win more free spins with every Milky Ways symbol landed.
Per Lindheimer, Product Owner at Nolimit City, said: “Milky Ways combines classic gems with contemporary features that deliver a straight forward gameplay that make the lucky ones screaming so loud from excitement that it can be heard down to Earth.”
Milky Ways is available on all Nolimit City partners from June 24th 2020
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game-suppliers
Playson launches €25m BLASTS & RACES network campaign
Playson has launched BLASTS & RACES, a new global network campaign carrying a €25,000,000 prize pool. The supplier announced the rollout on 1 July 2026, with the campaign running until 30 June 2027.
The initiative follows Playson’s previous Non-Stop Drops & Races edition, which the company said generated record participation from operators and players worldwide. Playson said the new prize pool is up from €10,000,000 in the previous edition.
Operators can opt in at any time during the year-long period, and Playson said no additional integration is required. The company positioned the campaign as a retention tool built around its network engagement mechanics and a mix of top-performing and newly released titles.
As part of the refresh, Playson has renamed several campaign features. Cash Blast is now Power Blast, Tournaments have been renamed Grand Races, and Short Races are now Turbo Races. Playson said the underlying mechanics and integration approach remain unchanged.
Waldemar Antypov, Product Owner at Playson, said: “BLASTS & RACES represents a significant milestone in the evolution of our flagship network campaign, and we are delighted to officially launch it to operators and players around the world.
“Following the outstanding success of previous editions, we have increased the rewards budget from €10 million to €25 million to deliver even greater value across the network. Combined with our trusted engagement mechanics, refreshed campaign identity and seamless operator integration, BLASTS & RACES is designed to keep players engaged with exciting opportunities to win throughout the year.”
The post Playson launches €25m BLASTS & RACES network campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Hub88
Hub88 adds MadLab Gaming provably fair slots and mini-games
Deal brings Reel Royale Hotel, Area 777 and Fifth Sun Serpent to Hub88 operator partners, with in-game seed changes for outcome verification.
Hub88 has added MadLab Gaming’s catalogue to its aggregation platform, expanding the content available to the aggregator’s operator partners.
The agreement covers a mix of high-volatility slot titles and interactive mini-games, including Reel Royale Hotel, Area 777 and Fifth Sun Serpent. Hub88 said the games use provably fair technology that lets players independently verify outcomes and change seeds directly within the game.
Ollie Castleman, Managing Director at Hub88, said: “We’re always on the lookout for studios that offer something a bit different, whether that is a bold new approach, in-demand game formats or unique mechanics. MadLab Gaming offers all these strengths, and we are looking forward to adding their growing portfolio to the platform.”
Mariel Yonnadam, Founder at MadLab Gaming, said: “Partnering with Hub88 will allow us to bring MadLab Gaming’s games to a wider audience and continue to scale at pace. Not only does Hub88 offer seamless integrations, but they are renowned for investing heavily in their backend technology, which is a significant bonus for us as a growing studio. We look forward to delivering our rich portfolio and exciting roadmap to their”
Neither company disclosed commercial terms or a rollout timeline.
The post Hub88 adds MadLab Gaming provably fair slots and mini-games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Acquisitions/Merger
Visualize Group agrees to acquire iGaming testing firm eCOGRA
The Visualize Group has agreed to acquire eCOGRA, a gaming testing, inspection, certification and compliance (TICC) provider, from Hanover Investors Management LLP, the private investment firm said in a Business Wire announcement from New York and London.
eCOGRA, founded in 2003 and headquartered in London, provides compliance and certification services for iGaming customers and works with gaming software suppliers, platform operators and online gaming regulators in more than 50 jurisdictions worldwide. The company will continue under its existing leadership, with Chief Executive Officer (“CEO”) Will Shuckburgh remaining in his role.
Visualize said eCOGRA is its second investment in the gaming TICC sector following its earlier closing of BMM Testlabs (“BMM”) this year. The firm said BMM and eCOGRA have complementary strengths, with BMM spanning a broader testing and certification spectrum and eCOGRA focused on the digital gaming segment. Visualize added that each company will continue to operate as an independently accredited business.
Will Shuckburgh, CEO of eCOGRA, said, “For more than two decades, eCOGRA’s mission has been to ensure that players can trust the games they play and that operators can meet the highest standards of compliance. As regulated gaming expands into new markets around the world, the demand for fast, rigorous, and reliable certification has never been greater. Partnering with Visualize gives us the resources to serve our customers better — to invest in our people, our technology, and our capacity — while continuing to operate with the independence and integrity that our accreditation partners and customers expect.”
C. C. Melvin Ike, Founder and Managing Partner of Visualize, said, “As high-conviction thematic investors, we back exceptional businesses and management teams providing mission-critical services in growing markets, and we build deep expertise in the sectors to which we commit. Building on our experience in regulated gaming, the independent testing and certification that both eCOGRA and BMM provide is fundamental to protecting players and sustaining the trust of regulators, and the two businesses bring distinct capabilities across online and land-based gaming. With eCOGRA, our intention is straightforward: to build eCOGRA into a generational business that can deliver faster, more responsive, and more innovative service to a fast-growing market that needs more high-quality service. We’re thrilled to partner with Will and the entire eCOGRA team.”
Financial terms were not disclosed. The transaction is subject to customary regulatory approvals and clearances. Weil, Gotshal & Manges LLP and Greenberg Traurig acted as legal advisors for Visualize, while Macquarie Capital served as financial advisor for Hanover and eCOGRA, with Willkie Farr & Gallagher LLP as their legal advisor.
The post Visualize Group agrees to acquire iGaming testing firm eCOGRA appeared first on Americas iGaming & Sports Betting News.
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