MediaTroopers, the leading digital marketing and customer acquisition firm, has announced that preparations are underway for its upcoming launch in Alberta’s regulated gaming market, scheduled to go live on July 13. As part of those preparations, MediaTroopers will enter the province with eight of its premium operator clients, who are already preparing for their own entries.

With the launch of Canada’s second regulated commercial gaming market, Alberta has quickly become one of the most anticipated market opportunities for operators looking to expand. MediaTroopers has already cemented itself as a reliable partner in Ontario’s regulated market, supporting operators in one of North America’s most competitive markets, and it will bring that same expertise as it enters Alberta.

Much like Ontario, MediaTroopers will continue to support operators in Alberta with localized acquisition strategies, compliance-focused marketing, regional player education, and market-tailored performance-driven campaigns.

MediaTroopers has already seen strong interest from Alberta players through pre-registration activity. With eight of its premium clients also preparing to go live, the company expects to play a pivotal role in helping other licensed operators to build up brand visibility and recognition among players in the region from day one.

With its launch in Alberta, MediaTroopers remains committed to supporting sustainable, responsible, and compliant growth across Canada’s regulated market.

“Alberta represents an exciting next step for regulated iGaming in Canada, and Media Troopers is ready to support operators from day one,” said Shmulik Segal, CEO of Media Troopers. “Our experience in Ontario has given us a strong understanding of what it takes to enter a new Canadian market successfully, from compliance and localization to scalable player acquisition. With eight of our premium clients already preparing for launch and early pre-registration traction underway, we see Alberta as a market with tremendous potential.”

By Stephen Crystal, Founder and CEO, SCCG Management

I have been in the gaming industry for more than three decades. In that time, I have seen no shortage of companies claim to be the next big thing. Most of them fade. A few of them deliver. And every once in a while, one comes along that does not just deliver but keeps raising the bar month after month.

Cafrino Gaming is doing exactly that.

In May 2026, Cafrino posted the highest monthly revenue in company history, a 148% year-over-year increase that exceeded even internal projections. For anyone tracking the B2B poker space, that number should command attention. For those of us working alongside Mike Murphy and the Cafrino team every day, it is confirmation of something we have believed for a while now: this company has built something operators genuinely need.

The Product Is Doing the Talking

What makes Cafrino’s growth story so compelling is that it is not built on hype. It is built on operator results. Casino partners integrating Cafrino’s poker technology are seeing nearly a threefold increase in revenue from customers who engage with poker on their platforms. That is not a marketing claim. That is what the data shows when you put a best-in-class poker product in front of real players inside real gaming environments.

When operators see those numbers, the conversation shifts. It stops being about whether to add poker and starts being about how fast they can get it live. That dynamic is fueling Cafrino’s pipeline, and it is why the company continues to add new partners across multiple gaming verticals, including its first sports betting integration, which should be announced in the coming weeks.

NLOP and the Power of the Consumer Brand

Cafrino’s B2B engine gets the headlines, but the company’s consumer brand, National League of Poker, deserves recognition as well. NLOP recently wrapped up Main Event Mania, a multi-stage satellite series that sent nine players to the World Series of Poker and awarded a $10,000 WSOP Main Event seat. That kind of programming creates real excitement and real engagement, and it gives Cafrino something very few B2B providers can offer: a living proof of concept that runs 365 days a year.

When we sit down with operators and show them what NLOP does on the consumer side, it removes the guesswork. They can see the product working, the players engaged, the retention loops in action. That is a powerful sales tool, and it is one reason Cafrino converts conversations into partnerships at the rate it does.

Expanding the Map

As Cafrino’s Chief Commercial Officer and as the leader of SCCG Management, I have a front-row seat to the commercial expansion side of this story, and the momentum is real.

In tribal gaming, we are working with the Navajo Nation to advise a coalition of 18 Arizona tribes exploring future online gaming opportunities. In California, we have established an active partnership with Casino Pauma. Tribal gaming remains one of the most important and underserved segments of the U.S. market, and Cafrino’s compliance-ready, white-label poker solution fits squarely into what tribal operators are looking for as they evaluate digital expansion.

On the international front, SCCG’s growing presence in Latin America is opening doors that did not exist a year ago. We are co-producing a major industry summit in Venezuela later this year, and as regulatory frameworks across the region continue to mature, poker is a natural fit for operators building out their digital portfolios. Cafrino’s technology is positioned to move with those markets as they open.

At SBC Summit Americas this month, our team has been in back-to-back meetings with operators, technology providers, media organizations, and infrastructure partners, all with Cafrino’s solutions as a central part of the conversation. The interest level is the highest I have seen since we expanded this partnership.

What Comes Next

I have worked with well over a hundred companies in this industry. I know what early traction looks like, and I know the difference between a spike and a trajectory. Cafrino is on a trajectory. The 148% year-over-year growth, the record month, the expanding partner base, the operator results – these are not isolated data points. They are the output of a team that has been building the right product, the right way, for more than a decade.

Mike Murphy and John Buckman have assembled a team that understands both the technology and the business of poker at a level that is rare in this market. As their commercial partner, my job is to put their product in front of the right operators in the right markets at the right time. The results we are seeing tell me we are doing that well, and that the best is still ahead.

If you are an operator looking to add a high-engagement, revenue-generating poker product to your platform, whether you are in tribal gaming, regulated iGaming, sports betting, or an emerging international market, I would encourage you to take a serious look at what Cafrino has built. The numbers speak for themselves.