As an official sponsor of the event, the brand will run activations featuring a punch machine and giveaways

Between betting, adrenaline, and major fights, Betsul is preparing another experience designed to place its customers at the center of “Fight Music Show 8” (FMS 8).

As an official sponsor of the event, the company,  a reference in online betting since 2019,  has launched a special promotion that will take customers to one of the most anticipated nights in the sports entertainment calendar.

To participate, users must place a minimum bet of R$100 on one of the official fight card matches and complete their ticket by the 27th.

The promotion is valid for the first 500 participants, who will receive a pair of tickets for FMS 8, taking place on May 30 at Mercado Livre Arena Pacaembu in São Paulo.

In addition, Betsul will be present at the event with interactive activations, including a punch machine and giveaways throughout the program.

“We want to make our customers’ journey increasingly special. FMS combines entertainment, sport, and digital influence in a format that speaks directly to our audience.

In addition to the promotion and on-site activations, Betsul will be the only betting house offering odds for the fights, delivering a more complete and engaging experience,” said Mateus Rosa, Marketing Manager at the company.

This marks the second consecutive edition in which Betsul sponsors Fight Music Show, reinforcing its strategy of closer engagement with major sports entertainment events in Brazil.

The brand will also feature three ambassadors and influencers participating in the event: Kleber Bambam, Nego do Borel, and Fernanda Lacerda (Mendigata).

About Betsul

Regulated in the betting market, Betsul was founded in 2019 and was the first betting operator in Brazil to receive the RA1000 seal from Reclame Aqui.

The company offers 24/7 customer support and promotes responsible gaming initiatives.

By registering on the site, users aged 18+ gain access to a wide range of sports, competitions, casinos, live casino games, e-sports, and instant games.

Learn more at Betsul. Authorization: SPA/MF Ordinance No. 255/2025

155.io, the content studio redefining real-world games, has signed a partnership with Coverd, a fintech platform bringing gamified rewards and interactive experiences into consumer spending.
The partnership marks 155.io’s first move into fintech and sees the studio’s real-world games integrated into Coverd’s platform. This transforms everyday financial transactions into interactive experiences where users have the chance to get their purchases covered by winning on 155.io’s games.

Coverd is revolutionising the finance space by embedding gamified rewards directly into spending behaviour, creating an experience designed around immediacy, anticipation and upside. Backed by marquee investors including Yolo Investments, a16z’s speedrun accelerator, Volt Capital, Coverd represents a shift in how younger consumers want to interact with money.
The collaboration gives Coverd’s audience access to 155.io’s interactive content, combining live-action footage, real-time mechanics and fast-paced gameplay designed to maximise engagement.

155.io’s portfolio features hit titles like Rush Hour from its CCTV Game library, Ducks.io and Snow Run, which have gained industry recognition for blending real-world footage with intuitive prediction mechanics in a format designed for modern audiences.

VIDEO

Sam Jones, Founder & CEO of 155.io, commented: “This partnership gives us the opportunity to bring our content to a completely new audience. We share a philosophy with Coverd around disrupting and modernising industries through more interactive experiences. They understand that younger audiences expect entertainment and engagement across every digital touchpoint, including finance, which is exactly how we think about design.”

Albert Wang, Coverd co-founder, added: “Today’s consumer is actively embracing gamified products across every category, so there’s no reason personal finance should stay in the stone age. We’re excited to work with 155.io to make financial experiences more interactive and give everyone a chance to live big by winning back their purchases. 155.io’s next-gen content fits perfectly with what we’re building at Coverd.”