Press Releases
NetEnt cooks up a storm with new Gordon Ramsay Hell’s Kitchen slot
Collaboration with celebrity chef and ITV to spice up supplier’s branded game hall of fame
One of the world’s most renowned and influential TV chefs is set to be top of the menu in NetEnt’s licensed slots portfolio when his game launches later this year.
Gordon Ramsey, notorious for his colorful language during his stellar global television career, is the new addition to NetEnt’s growing library of branded content. Hell’s Kitchen will incorporate Gordon’s famous catchphrases, as well as imagery to tantalize the taste buds.
The Hell’s Kitchen and 24 Hours to Hell and Back presenter first graced TV screens in 1998 in the UK mini-series Boiling Point and has since become a global personality famed for his fiery temper and razor-sharp wit.
As an internationally renowned restauranteur, Ramsay’s empire of eateries spreads from the UK and France to Singapore, Hong Kong, and the US, with 16 Michelin stars under his toque.
“Gordon Ramsay is a true rock star of the restaurant world. His strong personality and use of colorful vocabulary as front-man of Hell’s Kitchen have earned his legend status as a multi-Michelin starred celebrity chef, with fans all over the world. Just as importantly, this allows us to produce a true slot with a strong narrative and a lot of adult fun! We can’t wait to see what our players think of what we have in store for them,” says Bryan Upton, NetEnt Director of Games.
The deal was brokered by Gordon Ramsay’s licensing agent, Global Merchandising Services, with Licensing Manager, Jens Drinkwater adding: “NetEnt’s commitment to entertainment has made it a clear leader in the online casino industry and we’re thrilled to support the company with the addition of Gordon’s branded title.”
Altenar
Altenar joins CIBELAE as associate member
Altenar has joined CIBELAE as an associate member, linking the sportsbook supplier with the Ibero-American organisation representing state lotteries and regulated gaming operators across Latin America, Spain and Portugal.
CIBELAE, founded in 1988, promotes collaboration, best practices and responsible gaming standards among public and private operators in the region. The organisation is also a member of the World Lottery Association (WLA).
Altenar said the membership supports its expansion across regulated markets in Latin America and Europe by increasing engagement with institutional stakeholders and providing a platform to contribute to industry dialogue and market development.
Diego Salas, Sales Director at Altenar, said: “Becoming an associate member of CIBELAE marks an important milestone for our business as we continue to expand our presence across regulated markets. We look forward to contributing our technology expertise, engaging with fellow members, and supporting the sustainable development of the industry throughout Latin America and beyond.”
“Our strength lies in flexibility. We enable operators to adapt quickly to regulatory changes, tailor their offering to local markets, and scale efficiently while staying fully compliant. We enable operators to adapt quickly to regulatory changes, tailor their offering to local markets, and scale efficiently while staying fully compliant.”
The post Altenar joins CIBELAE as associate member appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Altenar
Altenar joins CIBELAE to strengthen position in Latin America’s betting ecosystem
Membership acknowledges provider’s commitment to integrity, collaboration and high standards
Altenar, a leading sportsbook provider, has become a member of CIBELAE – the leading Ibero-American organisation representing state lotteries and regulated gaming operators across Latin America, Spain, and Portugal.
Founded in 1988, CIBELAE promotes collaboration, best practices, and responsible gaming standards among public and private operators in the Ibero-American region.
The organisation is a respected member of the World Lottery Association (WLA) and is supported by some of the most established lottery and gaming authorities globally.
The membership marks a strategic step in Altenar’s continued expansion across Latin America and Europe regulated markets, by strengthening the provider’s engagement with key institutional stakeholders. It also provides a valuable platform to contribute to industry-wide dialogue, innovation and the sustainable development of regulated gaming markets.
Ibero-American countries have shown strong growth potential for operators recently, but they also present real challenges, including fragmented regulation, rapidly evolving compliance requirements, and strong localisation demands. Thanks to its flexibility, scalability, and localisation, Altenar’s sportsbook technology helps brands navigate regulatory complexity while staying fully compliant.
Diego Salas, Sales Director at Altenar, said: “Becoming an associate member of CIBELAE marks an important milestone for our business as we continue to expand our presence across regulated markets. We look forward to contributing our technology expertise, engaging with fellow members, and supporting the sustainable development of the industry throughout Latin America and beyond.”
“Our strength lies in flexibility. We enable operators to adapt quickly to regulatory changes, tailor their offering to local markets, and scale efficiently while staying fully compliant. We enable operators to adapt quickly to regulatory changes, tailor their offering to local markets, and scale efficiently while staying fully compliant.”
The post Altenar joins CIBELAE to strengthen position in Latin America’s betting ecosystem appeared first on Americas iGaming & Sports Betting News.
AI
OpticOdds enhances WNBA player props with The Crowd’s Line AI
Enhancement provides sportsbooks with fully proprietary, model‑driven WNBA player prop pricing through the OpticOdds API
OpticOdds, the premier provider of real-time sports betting data feeds and trading solutions, has enhanced its WNBA offering through its ongoing partnership with The Crowd’s Line AI (TCL AI), bringing a real-time AI‑driven player prop pricing solution via the OpticOdds API.
The solution provides WNBA player prop lines built entirely from TCL AI’s in‑house models, with no market averaging or consensus dependency. The independent pricing creates a unique signal that allows sportsbooks to offer differentiated WNBA markets.
Each player prop is delivered with full probability distributions and confidence‑adjusted vig, enabling operators to better manage risk, steer action toward higher‑confidence markets, and price alternate lines with greater precision.
The platform combines TCL AI’s machine‑learning engine with OpticOdds’ API and trading infrastructure. Through the integration, clients can access fair value prices, identify mispriced lines and deploy WNBA player props with minimal operational effort.
The update reflects the continued expansion of the WNBA betting market, as growing fan interest and standout player narratives drive increased demand for deeper, more sophisticated wagering markets ahead of the start of the new season.
The enhanced WNBA pricing model builds on OpticOdds’ existing ecosystem, further strengthening its AI-driven pricing capabilities.
Ryan Weinstock, Vice President at OpticOdds, said: “Working with The Crowd’s Line AI to deliver model‑driven WNBA pricing through our API reinforces OpticOdds’ focus on bringing advanced, market‑grade intelligence to developing sports betting markets.
“This enhancement allows us to scale a truly differentiated offering, using our infrastructure to help sportsbooks deploy high‑quality WNBA player prop markets quickly and efficiently.”
Anthony Lage, CEO at The Crowd’s Line, added: “Our continued collaboration with OpticOdds enables us to deliver differentiated WNBA player prop pricing at scale, empowering sportsbooks to attract new users and improve margins with minimal operational lift.
“OpticOdds makes integration seamless, allowing clients to move quickly and confidently in one of the fastest‑growing sports betting markets.”
The post OpticOdds enhances WNBA player props with The Crowd’s Line AI appeared first on Americas iGaming & Sports Betting News.
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