Press Releases
NetEnt cooks up a storm with new Gordon Ramsay Hell’s Kitchen slot
Collaboration with celebrity chef and ITV to spice up supplier’s branded game hall of fame
One of the world’s most renowned and influential TV chefs is set to be top of the menu in NetEnt’s licensed slots portfolio when his game launches later this year.
Gordon Ramsey, notorious for his colorful language during his stellar global television career, is the new addition to NetEnt’s growing library of branded content. Hell’s Kitchen will incorporate Gordon’s famous catchphrases, as well as imagery to tantalize the taste buds.
The Hell’s Kitchen and 24 Hours to Hell and Back presenter first graced TV screens in 1998 in the UK mini-series Boiling Point and has since become a global personality famed for his fiery temper and razor-sharp wit.
As an internationally renowned restauranteur, Ramsay’s empire of eateries spreads from the UK and France to Singapore, Hong Kong, and the US, with 16 Michelin stars under his toque.
“Gordon Ramsay is a true rock star of the restaurant world. His strong personality and use of colorful vocabulary as front-man of Hell’s Kitchen have earned his legend status as a multi-Michelin starred celebrity chef, with fans all over the world. Just as importantly, this allows us to produce a true slot with a strong narrative and a lot of adult fun! We can’t wait to see what our players think of what we have in store for them,” says Bryan Upton, NetEnt Director of Games.
The deal was brokered by Gordon Ramsay’s licensing agent, Global Merchandising Services, with Licensing Manager, Jens Drinkwater adding: “NetEnt’s commitment to entertainment has made it a clear leader in the online casino industry and we’re thrilled to support the company with the addition of Gordon’s branded title.”
Arizona
Arizona Department of Gaming Releases April 2026 Event Wagering and Fantasy Sports Figures
The post Arizona Department of Gaming Releases April 2026 Event Wagering and Fantasy Sports Figures appeared first on Americas iGaming & Sports Betting News.
Canada
Gaming Corps goes live with PowerPlay in Ontario ahead of Alberta market opening
Gaming Corps – a publicly-listed game development company based in Sweden, has gone live with Canadian online sportsbook and casino operator PowerPlay.
The agreement brings Gaming Corps into Ontario through one of Canada’s established online betting and casino brands, while also positioning the studio to go live with PowerPlay from day one in Alberta when the province opens its newly regulated online gaming market in July.
The partnership also extends Gaming Corps’ content across all PowerPlay.com markets, creating a broader route to players through an operator with a distinctly Canadian identity.
PowerPlay, which launched in 2018, combines sports betting across more than 40 categories with a casino offering more than 1,200 games, alongside a 24/7 live casino experience. The operator is registered with iGaming Ontario and regulated by the Alcohol and Gaming Commission of Ontario.
At launch, PowerPlay will introduce players to several of Gaming Corps’ most recognisable content strands, led by the 3 Pigs franchise, including the popular 3 Pigs of Olympus and latest instalment, 4 Gym Pigs: Porky Power.
The roll-out also lands as international football prepares to dominate the summer calendar, with Penalty Champion: Goals to Glory, Goals to Glory Football Fever and Goals to Glory Instant Blitz bringing three distinct football-led releases to PowerPlay’s casino catalogue.
Adding a different tempo to the launch is Banknote Blitz, a fast-paced instant win inspired slot where shifting Win Frames, prize collection mechanics and multipliers can unlock full banknote rewards and wins of up to 5,000x.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said “Canada is becoming an increasingly important market for Gaming Corps, and this launch puts us in a strong position at exactly the right time. Ontario has already shown what a well-structured regulated market can deliver, and Alberta now represents a significant next step.
“PowerPlay has a clear local brand presence and operates across both sportsbook and casino in a way that fits closely with where we see the market heading. This is a launch that gives us an immediate foothold in Ontario, a clear path into Alberta, and a strong foundation for further growth across wider PowerPlay.com markets.”
Lauren Holder, Head of Casino at PowerPlay said: “PowerPlay has grown by focusing on what Canadian players value: choice, trust and an entertainment experience that feels grounded in this market. Gaming Corps fits well within that approach. Its games bring a distinctive tone and pace to our casino, while also giving us content that can work around key sporting moments and new regulated market opportunities. As we continue to develop our casino proposition, we look forward to working with Gaming Corps and bringing its content to players across all PowerPlay.com markets.”
The post Gaming Corps goes live with PowerPlay in Ontario ahead of Alberta market opening appeared first on Americas iGaming & Sports Betting News.
B2B
BetConstruct AI names Lena Yasir CEO
Former Pragmatic Play chief commercial officer brings 20 years of iGaming experience to the role.
BetConstruct AI has appointed Lena Yasir as its new chief executive officer, the company said.
Yasir has 20 years of iGaming experience, with a background in B2B commercial strategy, international expansion, and building teams across regulated and emerging markets.
Before joining BetConstruct AI, Yasir held senior leadership roles at Play’n GO, Evolution, and OnGame Network. Most recently, she served as chief commercial officer at Pragmatic Play, where the company said she played a central role in its global B2B growth.
In a statement, Yasir said: “BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time.”
BetConstruct AI said Yasir will focus on accelerating global revenue, driving innovation, and strengthening partnerships across the iGaming ecosystem.
The post BetConstruct AI names Lena Yasir CEO appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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