Press Releases
NetEnt cooks up a storm with new Gordon Ramsay Hell’s Kitchen slot
Collaboration with celebrity chef and ITV to spice up supplier’s branded game hall of fame
One of the world’s most renowned and influential TV chefs is set to be top of the menu in NetEnt’s licensed slots portfolio when his game launches later this year.
Gordon Ramsey, notorious for his colorful language during his stellar global television career, is the new addition to NetEnt’s growing library of branded content. Hell’s Kitchen will incorporate Gordon’s famous catchphrases, as well as imagery to tantalize the taste buds.
The Hell’s Kitchen and 24 Hours to Hell and Back presenter first graced TV screens in 1998 in the UK mini-series Boiling Point and has since become a global personality famed for his fiery temper and razor-sharp wit.
As an internationally renowned restauranteur, Ramsay’s empire of eateries spreads from the UK and France to Singapore, Hong Kong, and the US, with 16 Michelin stars under his toque.
“Gordon Ramsay is a true rock star of the restaurant world. His strong personality and use of colorful vocabulary as front-man of Hell’s Kitchen have earned his legend status as a multi-Michelin starred celebrity chef, with fans all over the world. Just as importantly, this allows us to produce a true slot with a strong narrative and a lot of adult fun! We can’t wait to see what our players think of what we have in store for them,” says Bryan Upton, NetEnt Director of Games.
The deal was brokered by Gordon Ramsay’s licensing agent, Global Merchandising Services, with Licensing Manager, Jens Drinkwater adding: “NetEnt’s commitment to entertainment has made it a clear leader in the online casino industry and we’re thrilled to support the company with the addition of Gordon’s branded title.”
Canada
CasinoCanada partners with Casino Prestige on review and comparison content
CasinoCanada has signed a partnership with Casino Prestige to support brand promotion and drive traffic to the operator’s platform across selected markets.
Under the agreement, CasinoCanada will develop and publish informational and promotional materials focused on Casino Prestige’s features and gaming portfolio. The content will be integrated into CasinoCanada’s review and comparison sections, with the stated goal of increasing visibility and user engagement.
Eugene Ravdin, Head of PR at SEOBROTHERS, stated: “This collaboration allows CasinoCanada to further expand its range of partner operators. The platform will provide structured reviews and analytical content to present key information about Casino Prestige and support ongoing traffic acquisition efforts.”
A Casino Prestige spokesperson commented: “Casino Prestige is thrilled to partner with CasinoCanada as part of its strategy to expand reach and connect with more players worldwide, delivering a premium gaming experience built on high-quality titles and top-tier customer support.”
Casino Prestige launched in 2026 and lists a library of more than 2,100 casino games from over 30 providers, including around 2,000 slots and more than 40 live dealer games. The operator said its platform runs under a license issued by the Tobique Gaming Commission and is owned and managed by Gophoenix Solutions Ltd., which handles payments, promotions, and platform management.
The post CasinoCanada partners with Casino Prestige on review and comparison content appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canada
CasinoCanada announces partnership with Casino Prestige
CasinoCanada has established a partnership with Casino Prestige to support brand promotion and drive traffic to the platform across selected markets.
CasinoCanada will develop and publish informational and promotional materials outlining Casino Prestige’s features and gaming portfolio. The content will be incorporated into CasinoCanada’s review and comparison sections to increase visibility and facilitate user engagement.
CasinoCanada is an online casino guide focused on the Canadian market, operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, stated: “This collaboration allows CasinoCanada to further expand its range of partner operators. The platform will provide structured reviews and analytical content to present key information about Casino Prestige and support ongoing traffic acquisition efforts.”
A Casino Prestige spokesperson commented: “Casino Prestige is thrilled to partner with CasinoCanada as part of its strategy to expand reach and connect with more players worldwide, delivering a premium gaming experience built on high-quality titles and top-tier customer support.”
Launched in 2026, Casino Prestige features a library of more than 2,100 casino games from over 30 providers, including around 2,000 slot titles and more than 40 live dealer games. The offering spans slots, table games, live casino, instant games, and TV-style formats, with providers such as Pragmatic Play, Novomatic, BGaming, Spinomenal, and Booming Games.
Casino Prestige operates under a license issued by the Tobique Gaming Commission. The platform is owned and managed by Gophoenix Solutions Ltd., which is responsible for all operational activities, including payments, promotions, and platform management.
The post CasinoCanada announces partnership with Casino Prestige appeared first on Americas iGaming & Sports Betting News.
Alex Malchenko Head of Sales at Evoplay
Evoplay expands Brazil presence through Oleybet partnership
Evoplay, the award-winning game development studio, has further strengthened its position in Brazil’s regulated market through a new partnership with local operator Oleybet.
With a strong focus on the supplier’s high-performing slot portfolio, the agreement sees 24 of Evoplay’s titles available on Oleybet’s online casino.
The rollout supports the operator’s strategy to enhance its casino offering with visually rich content tailored to local player preferences.
Oleybet, a brand operated by Lindau Gaming S.A. in Brazil, continues to grow as a key player in the country’s evolving iGaming landscape, offering sportsbook, online casino and live casino products.
The brand is focused on delivering a high-quality and secure user experience, underpinned by robust compliance standards and a strong commitment to responsible gaming.
The partnership enables Evoplay to further expand its reach in one of Latin America’s most promising regulated markets, as Brazil continues to offer opportunities for both suppliers and operators.
By leveraging Sportingtech’s platform, the integration ensures a seamless rollout of Evoplay’s content, allowing Oleybet to scale its games offering while maintaining operational efficiency.
Alex Malchenko, Head of Sales at Evoplay, said: “Brazil remains a key focus for Evoplay, and partnering with Oleybet is another key strategic move in strengthening our presence in this dynamic market.
“Our portfolio is designed to deliver strong engagement across diverse player demographics, and we’re confident our games will resonate well with Oleybet’s audience as they continue to grow their offering.”
Robson Salvador, Ombudsman Director at Lindau, added: “We are very pleased to partner with Evoplay, a provider known for innovation and high-quality gaming experiences.
“This collaboration reinforces Oleybet’s commitment to offering a diverse and engaging portfolio to Brazilian players, always aligned with the highest standards of compliance and responsible gaming. We see this partnership as an important step in strengthening our positioning in Brazil’s regulated market.”
The post Evoplay expands Brazil presence through Oleybet partnership appeared first on Americas iGaming & Sports Betting News.
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