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NetEnt cooks up a storm with new Gordon Ramsay Hell’s Kitchen slot

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Photo source: NetEntOfficial Facebook Page

 

Collaboration with celebrity chef and ITV to spice up supplier’s branded game hall of fame

One of the world’s most renowned and influential TV chefs is set to be top of the menu in NetEnt’s licensed slots portfolio when his game launches later this year.

Gordon Ramsey, notorious for his colorful language during his stellar global television career, is the new addition to NetEnt’s growing library of branded content. Hell’s Kitchen will incorporate Gordon’s famous catchphrases, as well as imagery to tantalize the taste buds.

The Hell’s Kitchen and 24 Hours to Hell and Back presenter first graced TV screens in 1998 in the UK mini-series Boiling Point and has since become a global personality famed for his fiery temper and razor-sharp wit.

As an internationally renowned restauranteur, Ramsay’s empire of eateries spreads from the UK and France to Singapore, Hong Kong, and the US, with 16 Michelin stars under his toque.

“Gordon Ramsay is a true rock star of the restaurant world. His strong personality and use of colorful vocabulary as front-man of Hell’s Kitchen have earned his legend status as a multi-Michelin starred celebrity chef, with fans all over the world. Just as importantly, this allows us to produce a true slot with a strong narrative and a lot of adult fun! We can’t wait to see what our players think of what we have in store for them,” says Bryan Upton, NetEnt Director of Games.

The deal was brokered by Gordon Ramsay’s licensing agent, Global Merchandising Services, with Licensing Manager, Jens Drinkwater adding: “NetEnt’s commitment to entertainment has made it a clear leader in the online casino industry and we’re thrilled to support the company with the addition of Gordon’s branded title.”

Fanatics Casino

RLX Gaming expands US reach through Fanatics Casino launch

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RLX Gaming, the iGaming aggregator and supplier of unique content, has successfully launched its comprehensive content portfolio with Fanatics Casino in the United States.

RLX Gaming’s extensive library of in-house and third-party titles is now available to Fanatics Casino players in New Jersey and Pennsylvania, following a soft launch in the Keystone State.

Top-performing RLX Gaming slots including Temple Tumble, Bonsai Dragon Blitz, and The Great Pigsby have been rolled out, alongside a wide selection of other releases from some of the industry’s most creative studios.

Fanatics Casino is available in Michigan, New Jersey, Pennsylvania and West Virginia on iOS and Android and offers players a chance to explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker. Each game is crafted to deliver authentic casino action, ensuring endless entertainment.

The latest pivotal partnership reaffirms RLX Gaming’s dedication to providing dynamic, global-ready content that drives innovation in the online casino sector.

Matthew Hockenjos, Commercial Account Manager for North America at RLX Gaming, said: “Our collaboration with Fanatics Casino represents a major milestone for RLX Gaming as we strategically broaden our footprint across North America.

“Fanatics Casino’s focus on delivering outstanding entertainment is perfectly aligned with our core mission, and we are excited to bring our engaging slot experiences to its players in New Jersey and Pennsylvania.”

Kieron Shaw at Fanatics Casino, added: “We are delighted to integrate RLX Gaming’s extensive and captivating portfolio into our platform. This collaboration strengthens our commitment to offering a premier online casino experience, guaranteeing our players access to top-tier titles with a proven resonance for players across New Jersey and Pennsylvania.”

The post RLX Gaming expands US reach through Fanatics Casino launch appeared first on Americas iGaming & Sports Betting News.

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Belatra

Belatra celebrates 33rd anniversary at SiGMA South America

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Belatra Games, the specialist online slots developer, is marking its 33rd anniversary at this year’s SiGMA South America, taking place in São Paulo, Brazil, where the company will welcome partners, clients, and industry friends to celebrate the milestone at Booth M70.

The event provides the perfect backdrop for Belatra to reflect on more than three decades of innovation in the global iGaming industry. Since its founding, the company has earned a reputation for creating engaging and immersive gaming experiences, powered in part by long-standing partnerships across international markets.

Visitors to the Belatra stand will have the chance to meet the LatAm team based in Buenos Aires, led by Head of Accounts LatAm Lucila M. Barletta, and discover more about the company’s latest titles and the opportunities emerging across LatAm. Members of Belatra’s European team will also be present in São Paulo to celebrate the milestone together with partners and guests.


To mark the occasion, Belatra will also host a special stand celebration, inviting guests to raise a glass with the team while taking part in an exclusive booth giveaway featuring a selection of prizes.

Celebrations will take place during the exhibition at Booth M70 at the Transamérica Expo Center, where Belatra is excited to welcome industry partners and celebrate 33 years of innovation together.

Sergey Chernyavski, Belatra Games’ CCO, said: “Celebrating 33 years of Belatra at SiGMA South America is a special moment for our team. A huge part of our success has been inspired by relationships within the iGaming community and events like this give us a chance to say thanks to our partners and friends. LatAm and Brazil are big markets for us and we look forward to showcasing our latest titles and plans for the region.”

The post Belatra celebrates 33rd anniversary at SiGMA South America appeared first on Americas iGaming & Sports Betting News.

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CasinoCanada.com introduces redesigned Bonus Cards

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CasinoCanada.com has updated its bonus presentation, unveiling a redesigned Bonus Card system that simplifies understanding, comparison, and claiming of offers.

The newly released Bonus Cards bring a streamlined and structured approach to bonus discovery.

This update resolves persistent issues with cluttered and inconsistent bonus information. Previously, varied naming conventions, lengthy descriptions, and hidden exclusive offers made it difficult for users to identify relevant deals.

Clean, consistent cards

Each bonus now uses a clear unified format with concise names and key details presented upfront. The simple, scannable layout eliminates complexity and allows users to quickly understand each offer.

Exclusive bonuses front and center

CasinoCanada.com now highlights its proprietary offers – bonuses available exclusively through the platform. A new Exclusive toggle allows users to instantly surface these deals without navigating to a separate page or taking additional steps. With a single tap, exclusive offers move to the top of the list.

Expandable details for deeper insights

Each card now includes an expandable section with key terms, pros and cons, and qualification requirements. This helps visitors quickly find the type of promotion they are looking for, reducing search time and improving overall navigation.

The redesigned system makes bonuses easier to read, compare, and claim. By reducing friction and highlighting exclusive offers, this update enhances CasinoCanada.com’s value to its audience.

CasinoCanada.com will continue expanding and refining the product, with upcoming visual enhancements and additional functionality already in development.

The post CasinoCanada.com introduces redesigned Bonus Cards appeared first on Americas iGaming & Sports Betting News.

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