Press Releases
NetEnt cooks up a storm with new Gordon Ramsay Hell’s Kitchen slot
Collaboration with celebrity chef and ITV to spice up supplier’s branded game hall of fame
One of the world’s most renowned and influential TV chefs is set to be top of the menu in NetEnt’s licensed slots portfolio when his game launches later this year.
Gordon Ramsey, notorious for his colorful language during his stellar global television career, is the new addition to NetEnt’s growing library of branded content. Hell’s Kitchen will incorporate Gordon’s famous catchphrases, as well as imagery to tantalize the taste buds.
The Hell’s Kitchen and 24 Hours to Hell and Back presenter first graced TV screens in 1998 in the UK mini-series Boiling Point and has since become a global personality famed for his fiery temper and razor-sharp wit.
As an internationally renowned restauranteur, Ramsay’s empire of eateries spreads from the UK and France to Singapore, Hong Kong, and the US, with 16 Michelin stars under his toque.
“Gordon Ramsay is a true rock star of the restaurant world. His strong personality and use of colorful vocabulary as front-man of Hell’s Kitchen have earned his legend status as a multi-Michelin starred celebrity chef, with fans all over the world. Just as importantly, this allows us to produce a true slot with a strong narrative and a lot of adult fun! We can’t wait to see what our players think of what we have in store for them,” says Bryan Upton, NetEnt Director of Games.
The deal was brokered by Gordon Ramsay’s licensing agent, Global Merchandising Services, with Licensing Manager, Jens Drinkwater adding: “NetEnt’s commitment to entertainment has made it a clear leader in the online casino industry and we’re thrilled to support the company with the addition of Gordon’s branded title.”
Best eSports Supplier
BETBY secures fifth award in six months with best eSports Supplier win at Sigma Europe
BETBY, the provider of B2B sportsbook solutions, has been named Best eSports Supplier at the SiGMA Europe Awards 2026, further reinforcing its position as one of the industry’s leading innovators in esports betting.
The awards ceremony took place at Casino Maltese in Valletta, Malta, bringing together key stakeholders from across the global iGaming industry to recognise companies driving excellence, innovation, and growth across the sector.
This latest accolade highlights BETBY’s continued investment in its proprietary esports feed, Betby Games, which has become a central pillar of the supplier’s sportsbook offering.
Built to deliver fast-paced, high-frequency betting content, Betby Games combines 35+ titles with scalable event coverage, engaging market depth, and strong customisation capabilities to help operators strengthen player engagement across both mature and emerging markets.
The award also reflects the continued evolution of BETBY’s esports strategy, which has expanded beyond standard content to include localised titles, including eKabaddi and eVaquejada, innovative formats, and technology-driven enhancements designed to support operator differentiation.
Through Betby Games, BETBY continues to provide partners with a flexible esports solution that can be adapted to regional preferences, audience behaviours, and market opportunities.
The win marks BETBY’s fifth industry award in less than six months, following recent recognitions at the SiGMA South America Awards for Best eSports Product, the EGR Europe B2B Awards for Best European Marketing Campaign of the Year, the Global Gaming Awards for Breakthrough Company of the Year, and the European iGaming Awards for Sportsbetting Platform of the Year.
Commenting on the achievement, Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “Winning Best eSports Supplier at the SiGMA Europe Awards is another proud moment for BETBY and a strong recognition of the work our team continues to deliver. eSports has long been one of our key areas of focus, and this award reinforces the strength of our vision, our technology, and our ability to create products that bring real value to operators.
“To receive five major awards in less than six months is a remarkable milestone, but more importantly, it reflects the consistency of our progress. We are continuing to invest in localisation and product depth, ensuring that BETBY remains at the forefront of sportsbook innovation.”
BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.
From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
The post BETBY secures fifth award in six months with best eSports Supplier win at Sigma Europe appeared first on Americas iGaming & Sports Betting News.
egrb2b awards
Endorphina runs LinkedIn giveaway for 10 tickets to EGRB2B Awards 2026
Tickets cover the EGRB2B Awards ceremony in London on June 3, with half chosen by comment quality and half via random draw.
Endorphina is running a LinkedIn-only giveaway offering 10 tickets to the EGRB2B Awards 2026 ceremony in London on June 3.
According to the company, participants can enter by tagging the company and/or a person they want “to see in the room” and explaining why.
Endorphina said five tickets will be awarded to the “strongest & most convincing LinkedIn comments,” while the remaining five will be selected via a random draw from all entries.
In its announcement, the supplier added: “Let’s put together the most legendary EGRB2B event table ever and bring together the best service providers in the iGaming industry.”
The post Endorphina runs LinkedIn giveaway for 10 tickets to EGRB2B Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance
BMM Innovation Group confirms SBC Summit Americas 2026 presence
BMM Testlabs, BIG Cyber and RG24seven Virtual Training will exhibit at Booth 730 in Fort Lauderdale, June 9-11.
BMM Innovation Group (BMM) said it will attend SBC Summit Americas 2026, running June 9-11 at the Broward County Convention Center in Fort Lauderdale, Florida.
The company will exhibit at Booth No. 730, presenting its testing and certification, cybersecurity, and compliance-focused training services for North America and Latin America through its brands BMM Testlabs, BIG Cyber, and RG24seven Virtual Training. BMM said its team on-site will include multilingual business development staff supporting English, Spanish, and Portuguese.
BMM’s International iGaming Leader, María Romero de Alba, said, “SBC Summit Americas is one of the most important gatherings for the gaming industry across North and Latin America, and we’re excited to bring the BMM World Tour to Fort Lauderdale. As iGaming continues to grow across the region, BMM is helping suppliers expand into new markets with trusted compliance, cybersecurity, and training solutions.”
Separately, BMM said it has been shortlisted for “Compliance Solution of the Year” at the SBC Awards Americas 2026, scheduled for June 10 alongside the conference.
The post BMM Innovation Group confirms SBC Summit Americas 2026 presence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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