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NetEnt cooks up a storm with new Gordon Ramsay Hell’s Kitchen slot

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Photo source: NetEntOfficial Facebook Page

 

Collaboration with celebrity chef and ITV to spice up supplier’s branded game hall of fame

One of the world’s most renowned and influential TV chefs is set to be top of the menu in NetEnt’s licensed slots portfolio when his game launches later this year.

Gordon Ramsey, notorious for his colorful language during his stellar global television career, is the new addition to NetEnt’s growing library of branded content. Hell’s Kitchen will incorporate Gordon’s famous catchphrases, as well as imagery to tantalize the taste buds.

The Hell’s Kitchen and 24 Hours to Hell and Back presenter first graced TV screens in 1998 in the UK mini-series Boiling Point and has since become a global personality famed for his fiery temper and razor-sharp wit.

As an internationally renowned restauranteur, Ramsay’s empire of eateries spreads from the UK and France to Singapore, Hong Kong, and the US, with 16 Michelin stars under his toque.

“Gordon Ramsay is a true rock star of the restaurant world. His strong personality and use of colorful vocabulary as front-man of Hell’s Kitchen have earned his legend status as a multi-Michelin starred celebrity chef, with fans all over the world. Just as importantly, this allows us to produce a true slot with a strong narrative and a lot of adult fun! We can’t wait to see what our players think of what we have in store for them,” says Bryan Upton, NetEnt Director of Games.

The deal was brokered by Gordon Ramsay’s licensing agent, Global Merchandising Services, with Licensing Manager, Jens Drinkwater adding: “NetEnt’s commitment to entertainment has made it a clear leader in the online casino industry and we’re thrilled to support the company with the addition of Gordon’s branded title.”

EQL Games

Playforge lands north American distribution deal with EQL Games

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New game genres, including ‘Rotocade® ‘ and ‘Dial’, expand content options for North American lottery operators.

Playforge, the next-gen iLottery games studio, has announced a strategic distribution agreement with EQL Games, a provider of disruptive gaming content to lottery partners, bringing a new wave of high-retention, mobile-first iLottery games to the North American market.

The collaboration will leverage EQL’s robust aggregation platform and RGS to seamlessly deliver Playforge’s complete portfolio of iLottery titles to operators.

This include its innovative ‘Rotocade®‘, Dial, and instant win genres that promise to attract a diverse range of players with their novel mechanics and lighting fast mobile-first approach.

As the region’s gaming landscape evolves rapidly, traditional lotteries are facing increased competition from emerging digital betting and entertainment platforms.

This distribution agreement will service online lotteries with the fast-paced, engaging content that attracts the future core of lottery audiences.

The agreement will also allow operators to access new game formats that are tailored to acquire and retain more engaged, digitally native players, while helping modernise lottery brand perception.

Adam Barber, founder and CEO at Playforge, said: “Younger gaming generations demand more from digital content, and player expectations online are evolving fast.

This distribution partnership with EQL Games will help North American lotteries to stay ahead of that curve with our next-generation content, featuring new game concepts that capture players’ imagination and drive loyalty.

“With our in-house expertise that crafts games with novel mechanics and first-rate artistry, combined with EQL’s aggregation know-how and regional market knowledge, we can’t wait to get the future of iLottery content into the hands of players who demand more.”

Brad Cummings, founder and CEO at EQL Games, added:

“Playforge is exactly the kind of contemporary content provider the lottery industry needs to broaden its offerings in the fight to stay relevant to quickly changing player demographics.

Our technology is built to expand access to the best lottery games, empowering operators to leverage content like Playforge’s, which demonstrates first-rate craftsmanship, and the power to engage a new audience of lottery player.

“Short-form game styles are an important part of the portfolio for all lotteries looking to diversify their content portfolio, Playforge’s new and innovative approach will be of significant benefit to our lottery operator partners in the years to come.”

At present, less than a third of US states offer iLottery instant win games. Helping lotteries transition to a more sustainable, future-proof audience is critical to its ongoing success.

The post Playforge lands north American distribution deal with EQL Games appeared first on Americas iGaming & Sports Betting News.

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Apple Store

Superbet becomes first betting platform available on Brazil’s Apple Store

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Superbet has reinforced its pioneering position in the Brazilian regulated betting market by becoming the first betting platform officially available on Brazil’s Apple Store.

The app listing comes immediately after Apple updated its guidelines on May 8, allowing the distribution of fixed-odds betting applications in the country.

The move further highlights Superbet’s leadership within Brazil’s newly regulated gaming landscape.

The company was among the first operators to secure authorization under the federal betting framework, positioning itself at the forefront of compliance, responsible gaming and digital innovation.

With the application now officially accessible to iOS users in Brazil, customers can enjoy a fully regulated betting experience through a platform operating in accordance with local legislation and Apple’s updated distribution policies.

Industry experts see the measure as an important milestone in the fight against illegal betting operators, while also strengthening consumer protection and trust in licensed brands.

Superbet has significantly expanded its presence in Brazil over recent years through sponsorship agreements, marketing campaigns and strategic partnerships, becoming one of the most visible betting brands in the market.

The operator has also invested heavily in mobile-first technology and user experience, recognizing Brazil as one of the world’s fastest-growing mobile betting environments.

The approval of regulated betting apps on major digital marketplaces is expected to accelerate the migration of users toward licensed operators and contribute to the consolidation of a safer and more transparent betting ecosystem in Brazil.

The post Superbet becomes first betting platform available on Brazil’s Apple Store appeared first on Americas iGaming & Sports Betting News.

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AGLC

Gaming Corps Secures Alberta iGaming Licence Ahead of Market Launch

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Gaming Corps has secured a conditional iGaming supplier licence from the Alberta Gaming, Liquor & Cannabis (AGLC), positioning the studio for launch in Alberta’s regulated market from day one.

Granted through its subsidiary Gaming Corps Malta Ltd, the licence allows the company to manufacture and supply gaming software in the Canadian province ahead of the market opening on 13 July 2026.

With approval now secured, Gaming Corps continues to accelerate its North American expansion strategy while strengthening its position in regulated markets.

The move gives operators in Alberta access to Gaming Corps’ portfolio of casino games and proprietary game mechanics as the province prepares to open its regulated iGaming framework.

Alex Lorimer, COO at Gaming Corps said: “Securing our Alberta licence marks another important step in Gaming Corps’ regulated market expansion strategy. Canada continues to represent a key growth region for us, and we’re excited to bring our expanding portfolio of games and unique mechanics to operators and players in Alberta.”

Alberta is set to become Canada’s second regulated open iGaming market, following Ontario, with the AGLC overseeing licensing and compliance requirements for operators and suppliers.

The post Gaming Corps Secures Alberta iGaming Licence Ahead of Market Launch appeared first on Americas iGaming & Sports Betting News.

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