MediaTroopers, the leading digital marketing and customer acquisition firm, has doubled down on its commitment to serving Brazil’s regulated gaming market with the announcement of a new local entity, including a registered company, a front office, and local banking infrastructure.

The newly established entity will serve as a strategic bridge for MediaTroopers’ global partners, including operators, vendors, and financial institutions, seeking to enter the newly regulated Brazilian market. The local entity will also serve as a point of contact for active operators in the market, offering its tools as a local service hub to help operators enhance their business outreach in the region.

As Brazil’s regulated market continues to position itself as one of the most important regulatory opportunities for operators across the globe, MediaTroopers continues to cement itself as the go-to acquisition firm to help clients make the most of this growth by providing localized market access, operational support, relevant acquisition strategies, and targeted solutions designed to enhance performance in the region.

Through its local entity, MediaTroopers can continue providing services, such as localized player acquisition, media buying, affiliate strategy, and more, at a more regional level. For MediaTroopers, Brazil aligns with its broader strategy of delivering sustainable, compliant operations in high-growth markets.

“Brazil represents one of the most exciting growth opportunities in regulated iGaming, and MediaTroopers is fully committed to supporting operators in this market,” said Shmulik Segal, CEO of MediaTroopers.

“By establishing a local company, front office, and banking infrastructure, we are creating a stronger operational foundation for our clients. This presence allows us to act both as a bridge for international brands entering Brazil and as a service hub for active operators looking to scale responsibly and efficiently.”

Superbet CEO Alexandre Fonseca has been included in the global ranking “Game Changers: Top 100 most influential people in iGaming 2026,” with the company stating he is the only Brazilian executive featured on the list.

Fonseca linked the recognition to the development of Brazil’s newly regulated betting market. “This is the result of a journey that began back in 2007. Today, we see the sector consolidating itself as an economic pillar which, in its very first regulated year in 2025, generated BRL 37 billion in volume and BRL 10 billion in federal taxes,” he highlights.

The executive also pointed to the role of governance and compliance as the market scales. “Our role now is to ensure this growth continues to be guided by legal and tax certainty. At Superbet, player protection and user experience are not just rhetoric, but technology applied in real-time.”

According to the press release, the Game Changers list is an annual ranking that selects impactful leaders, professionals and regulators in the global online gaming industry, based on criteria including innovation and market relevance.

For operators and suppliers tracking Latin America, the inclusion underscores the growing prominence of Brazil’s regulated online betting sector as it attracts international attention and investment focus.