customer acquisition
Media Troopers cites March Madness betting surge across US regulated markets
Media Troopers said March Madness 2026 drove one of its strongest periods for traffic and customer acquisition across US-regulated sports betting markets, following the conclusion of the tournament in which the Michigan Wolverines beat the Connecticut Huskies 69-63 in the national championship game.
The digital marketing and customer acquisition group said final figures were not yet complete, but noted consistent traffic and conversion rates across its network during the multi-week event. Media Troopers also pointed to the American Gaming Association’s estimate of a $3.3 billion handle from licensed US betting operators during this year’s tournament.
“Everyone talks about the Super Bowl as the peak moment, and in terms of a single event, that’s true,” said Media Troopers CEO, Shmulik Segal. “But March Madness betting has always been different, and we can see it by the exponential growth this year. Unlike the Super Bowl which peaks over one night, March Madness delivers scale over time. You’re not looking at one spike, you’re looking at consistent, high-intent engagement for weeks.”
The company said operators benefited from repeated touchpoints, with returning customers using existing accounts to place college basketball bets throughout the tournament. “What made this March Madness so powerful was frequency,” Segal added. “Users are not just placing one bet. The predictions, odds, and results create a new reality every day. So bettors are coming back day after day, round after round. From an acquisition and retention perspective, that’s incredibly valuable.”
Segal also tied the tournament’s impact to continued expansion in the US regulated landscape. “Regulation has changed the game,” he said. “You now have more states, more operators, and more competition. Events like March Madness allow operators to differentiate and build long-term relationships with players, not just capture one-off bets.”
The post Media Troopers cites March Madness betting surge across US regulated markets appeared first on Americas iGaming & Sports Betting News.
MediaTroopers said it is preparing to launch in Alberta’s regulated gaming market on July 13, as Canada’s next regulated commercial gaming market opens.
The digital marketing and customer acquisition firm said it plans to enter Alberta alongside eight “premium operator” clients, which it said are also preparing for their own market entries. MediaTroopers did not name the operators.
The company said its Alberta offering will mirror its work in Ontario, including localized acquisition strategies, compliance-focused marketing, regional player education, and market-tailored performance campaigns.
MediaTroopers also said it has seen “strong interest” from Alberta players through pre-registration activity, without providing figures.
“Alberta represents an exciting next step for regulated iGaming in Canada, and Media Troopers is ready to support operators from day one,” said Shmulik Segal, CEO of Media Troopers. “Our experience in Ontario has given us a strong understanding of what it takes to enter a new Canadian market successfully, from compliance and localization to scalable player acquisition. With eight of our premium clients already preparing for launch and early pre-registration traction underway, we see Alberta as a market with tremendous potential.”
The post MediaTroopers lines up eight operator partners ahead of Alberta launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
MediaTroopers has announced the development of a new local entity in Brazil as it targets the country’s newly regulated gaming market. The company said the initiative includes a registered company, a front office, and local banking infrastructure.
According to MediaTroopers, the Brazilian entity is intended to act as a bridge for its international partners—including operators, vendors and financial institutions—looking to enter the regulated market. The company added that it will also serve as a local point of contact for operators already active in Brazil.
MediaTroopers said the local set-up is designed to support services such as localized player acquisition, media buying and affiliate strategy at a regional level, aligning with its broader approach to “sustainable, compliant operations in high-growth markets.”
“Brazil represents one of the most exciting growth opportunities in regulated iGaming, and MediaTroopers is fully committed to supporting operators in this market,” said Shmulik Segal, CEO of MediaTroopers.
“By establishing a local company, front office, and banking infrastructure, we are creating a stronger operational foundation for our clients. This presence allows us to act both as a bridge for international brands entering Brazil and as a service hub for active operators looking to scale responsibly and efficiently.”
The post MediaTroopers sets up Brazilian entity to support regulated gaming market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Media Troopers has added a new artificial intelligence feature to its proprietary media buying platform, Media Cruiser DSP, introducing an automation layer called Automation Rules.
The company said Automation Rules is a rules-based automation engine designed to optimise campaigns using real-time data. Media Troopers said the tool can support actions including setting price ranges, highlighting and pausing underperforming metrics, creating exclusion filters, and adjusting bids without prior manual intervention.
Media Troopers positioned the release as a way to increase output while reducing operational costs, describing the workflow as “a single click” to apply automation.
Shmulik Segal, Chief Executive of Media Troopers, said, “Media Troopers is always looking to improve its systems to ensure that clients have the best technology available to help enhance their campaigns while also saving them time. This new AI feature is sure to be a game-changer among customers when it comes to increasing marketing output by taking on board and managing client data around the clock.”
The post Media Troopers adds AI automation tool to Media Cruiser DSP appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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