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Media Troopers cites March Madness betting surge across US regulated markets

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Media Troopers said March Madness 2026 drove one of its strongest periods for traffic and customer acquisition across US-regulated sports betting markets, following the conclusion of the tournament in which the Michigan Wolverines beat the Connecticut Huskies 69-63 in the national championship game.

The digital marketing and customer acquisition group said final figures were not yet complete, but noted consistent traffic and conversion rates across its network during the multi-week event. Media Troopers also pointed to the American Gaming Association’s estimate of a $3.3 billion handle from licensed US betting operators during this year’s tournament.

“Everyone talks about the Super Bowl as the peak moment, and in terms of a single event, that’s true,” said Media Troopers CEO, Shmulik Segal. “But March Madness betting has always been different, and we can see it by the exponential growth this year. Unlike the Super Bowl which peaks over one night, March Madness delivers scale over time. You’re not looking at one spike, you’re looking at consistent, high-intent engagement for weeks.”

The company said operators benefited from repeated touchpoints, with returning customers using existing accounts to place college basketball bets throughout the tournament. “What made this March Madness so powerful was frequency,” Segal added. “Users are not just placing one bet. The predictions, odds, and results create a new reality every day. So bettors are coming back day after day, round after round. From an acquisition and retention perspective, that’s incredibly valuable.”

Segal also tied the tournament’s impact to continued expansion in the US regulated landscape. “Regulation has changed the game,” he said. “You now have more states, more operators, and more competition. Events like March Madness allow operators to differentiate and build long-term relationships with players, not just capture one-off bets.”

The post Media Troopers cites March Madness betting surge across US regulated markets appeared first on Americas iGaming & Sports Betting News.

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Media Troopers targets Peru sports betting market ahead of 2026 World Cup

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Media Troopers said it will enter Peru’s regulated market to provide sports betting and prediction market services ahead of the 2026 FIFA World Cup.

The company pointed to the 2026 FIFA World Cup—scheduled for 11 June to 19 July across the US, Canada, and Mexico—as a major driver for online wagering activity and said it aims to help operators prepare for higher demand.

Peru launched its regulated market in 2024. The country is home to more than 60 online operators, and the regulator has granted 120 licenses since launch, according to Media Troopers. The company said Peru’s regulated market was valued at $2.7 billion in 2024, with projections reaching $7.6 billion by 2033.

Media Troopers CEO Shmulik Segal compared Peru’s current phase to the early stages of regulated sports betting in the US. “Media Troopers is bringing mature-market expertise into Peru at precisely the moment the market is ready to scale,” Segal said.

Media Troopers said it will provide operators with soccer-focused marketing channels, access to publishers and affiliates, and localized features intended to help customer acquisition and engagement in Peru.

The post Media Troopers targets Peru sports betting market ahead of 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Media Troopers spotlights prediction market push at Bitcoin 2026 in Las Vegas

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Affiliate says it upgraded Media Cruiser to support prediction market acquisition as partners expand beyond sports betting and casino.

Media Troopers used the 2026 Bitcoin Conference in Las Vegas (April 27–29 at The Venetian Resort) to highlight its growing focus on prediction markets and its work with operators moving into the category.

The affiliate and customer acquisition group said it is seeing demand from existing partners that are expanding into prediction markets alongside sports betting and casino gaming.

Media Troopers said it has updated its infrastructure in recent months to support prediction market traffic across its network. The company also cited enhancements to its proprietary marketing technology platform, Media Cruiser, aimed at “more detailed targeting, audience segmentation, and acquisition strategies.”

“We’re seeing sustained demand from our partners in this space,” said Shmulik Segal, Chief Executive Officer at Media Troopers. “Prediction markets are no longer experimental. They’re becoming a meaningful part of the ecosystem, and we’ve been aligning our capabilities accordingly.”

“Prediction markets live exactly where gaming and crypto meet,” Segal added. “Being at Bitcoin 2026 allows us to connect with the operators and platforms shaping that future.”

The post Media Troopers spotlights prediction market push at Bitcoin 2026 in Las Vegas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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2026 Tech Partnerships

eyeDP Partners with idvcheck to Provide Anti-Money Laundering Solutions

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eyeDP, the innovative provider of AI-powered document verification technology, has announced a strategic partnership with idvcheck, an international identity verification and customer acquisition specialist.

Per the partnership, eyeDP’s Anti-Money Laundering (AML) services will be integrated into the idvcheck platform, enhancing existing systems to help clients maintain their AML obligations across iGaming, fintech, financial services, and other regulated sectors.

Additionally, idvcheck will integrate eyeDP’s core document verification services including data extraction from unstructured documents; AI-powered data summarisation; content validation; and document tamper and fraud detection. to boost efficiency across its service offering.

This two-way partnership will see idvcheck’s manual review and forensic investigation workflows being fully integrated into eyeDP’s platform, providing built-in failsafe for cases that cannot be automatically verified or more sophisticated requests that require further intervention. This combination of AI-powered verification and human expertise will provide the highest quality document verification and AML protection in the market.

idvcheck currently verifies documents from around 200 countries worldwide, specialising in white-labelled customer acquisition services. By integrating eyeDP’s AML technology, idvcheck will be able to process a higher volume of straightforward cases, more efficiently, whilst enabling its team to focus their expertise on more complex tasks.

Jess Whitehouse, Director of Customer Operations, at eyeDP, said: “This partnership gets 2026 off to a strong start for eyeDP as we continue to grow and establish ourselves as one of the leading document processing companies on the market.

idvcheck has a strong, international presence that will allow our platform to showcase its ability on a larger scale. Together, we can continue to develop identity and document verification solutions that provide efficient, reliable safety checks for our partners.”

Andy Pinks, Chief Operating Officer at Idvcheck, said: “During extensive testing, the benefits of integrating eyeDP’s technology into our existing infrastructure became quickly apparent. Although (at least in its current form) AI cannot replace human experience, the symbiosis of human and artificial intelligence has created immediate operational improvements. This enables us to deliver a more cost-effective and time-efficient service, to all markets, without compromising on quality.

We are excited to be working in partnership with eyeDP to deliver new and innovative products that satisfy the ever-evolving needs of our clients.

The post eyeDP Partners with idvcheck to Provide Anti-Money Laundering Solutions appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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