Acquire.bet Partners with E2 to Deploy Advanced Sports Betting Monetization Technology Across North America

Acquire.bet has announced a strategic partnership with E2, the global SaaS provider behind BetQL-powered publisher solutions, aimed at strengthening sports betting and iGaming monetisation across North America and regulated Canadian markets.

Under the agreement, Acquire.bet will serve as E2’s exclusive regional partner, bringing E2’s technology suite to publishers and media brands across the U.S. and Canada. The collaboration combines E2’s deep-linking, sports data and content tools with Acquire.bet’s established monetisation expertise, analytics infrastructure, and operator relationships to help publishers convert sports audiences into compliant, high-performing betting and gaming revenue streams.

E2’s technology offering includes sportsbook-specific deep links tailored by state, intelligent betting widgets and scoreboards, branded sports hubs featuring betting tips and pre-game analysis, and free-to-play games deployed directly within a publisher’s own brand environment. Designed to integrate seamlessly into editorial and sports content, these tools enhance user engagement while improving conversion performance.

Acquire.bet will oversee all commercial monetisation, connecting publishers with regulated sportsbook and iGaming operators and optimising performance through its proven acquisition and analytics capabilities. Together, the two companies aim to provide media brands with a scalable, tech-enabled pathway to monetise sports traffic in increasingly competitive regulated markets.

One of the first initiatives to launch under the partnership is a fully built World Cup Hub, created to capitalise on the surge in North American betting interest around this summer’s tournament. Delivered as a turnkey solution, the hub will feature seamless CMS integration, continuously updated bespoke match and betting content, and built-in monetisation.

Allan Petrilli, Managing Director at Acquire.bet, commented:
“This partnership is a natural next step in how we support publishers and media companies operating in North America’s regulated environment. E2 brings proven technology that enhances how sports content connects to betting opportunities, while Acquire.bet provides the monetisation expertise, operator relationships and market insight needed to turn that engagement into sustainable revenue. Together, we’re expanding the toolkit available to publishers competing in an extremely crowded market.”

Nigel Frith, Director of Strategy at E2, added:
“Acquire.bet has built a strong reputation as a leader in sports betting and iGaming monetisation across North America. By partnering exclusively with them in the region, we’re ensuring our technology is deployed alongside a team that understands both regulatory complexity and commercial realities. This collaboration allows us to bring our SaaS solutions to market in a way that delivers tangible value for media partners and operators alike.”

The partnership will initially focus on the U.S. and regulated Canadian markets, with additional expansion planned as sports betting regulation continues to evolve.

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