Big Daddy Gaming® and ComeOn Group: A Disruptive Partnership for Q1 2026

Big Daddy Gaming®, the high-profile newcomer to the slots industry, has finalized a major commercial agreement with ComeOn Group. This partnership marks a significant milestone for the studio, which was founded by a trio of industry heavyweights from Relax Gaming and Evolution.

The deal will see Big Daddy Gaming’s debut portfolio integrated across ComeOn Group’s international brand stable, with a specific focus on high-traffic Swedish brands like Snabbare and Hajper.

Reel Fun. Real Value: The Studio’s DNA

Launched in late 2025, Big Daddy Gaming® entered the market with a mission to disrupt what its founders describe as an “oversaturated and stagnant” supply chain. The studio’s philosophy, Reel Fun. Real Value., aims to combine humorous, high-quality creative content with a commercial model that prioritizes long-term operator profitability.

Leadership & Strategic Backing

The studio’s rapid ascent is fueled by the combined experience of its founding team:

• Erland Hellstrom (CEO): A former commercial executive at Evolution, known for managing tier-one operator relationships during periods of hypergrowth.

• Simon Hammon (Co-Founder): Former CEO of Relax Gaming and a key figure in the early success of NetEnt.

• Daniel Eskola (Co-Founder): Former Chief Product Officer at Relax Gaming and product leader at Kindred.

The venture is further supported by capital from Castech, a gaming-focused investment fund, ensuring the studio has the financial runway to scale its technical infrastructure.

Sweden: The First Major Regulated Milestone

The partnership with ComeOn Group aligns perfectly with Big Daddy Gaming’s recent regulatory success. On November 11, 2025, the studio secured its B2B supplier license from the Swedish Gambling Authority (Spelinspektionen).

“Securing the SGA licence is a major validation of our compliance standards and technical readiness,” said Erland Hellstrom, CEO at Big Daddy Gaming®. “Sweden is an essential market in our growth strategy and securing this approval allows us to immediately begin servicing our operator partners here.”

Deployment Timeline & Key Markets

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