Blueprint Gaming strengthens European foothold with Finnish state lottery Veikkaus partnership

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Blueprint Gaming has bolstered its presence across Europe after securing a new partnership with Veikkaus, the Finnish state lottery.

Veikkaus’ player base across Finland now benefits from Blueprint’s entire portfolio, featuring branded titles Rick and Morty: Strike Back, The Flintstones and ted Afterparty, as well as its iconic King Kong and Fishin’ Frenzy franchises.

Comprising over 1,200 top iGaming professionals, with responsible gaming firmly at its core, Veikkaus operates all gambling content offered throughout Finland, covering lottery, casino and sports betting.

The state-owned organisation has now elevated its diverse gambling portfolio through a library of feature-rich games known for their vibrant visuals, proven retention-focused mechanics and immersive gameplay.

Blueprint Gaming’s latest agreement underlines its ambitions of continuing to expand its global footprint across the industry’s most progressive markets, bringing its ever-expanding content to a new wave of players.

Samuel Haggblom, Director of Key Accounts at Blueprint Gaming, said: “We are thrilled to join forces with Veikkaus, one of Europe’s most respected and responsible state-owned operators, in a move that significantly strengthens our presence across the continent.

“Finland continues to stand as an exciting opportunity for Blueprint, and through this collaboration, we are bringing our market-leading portfolio, from much-loved franchises to our latest innovations, to a whole new audience of players.”

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