Blueprint Gaming rebrands engagement suite as Blueprint Retain, launches with The Rank Group

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Blueprint Gaming has rebranded its powerful operator engagement suite under the new name Blueprint Retain, with The Rank Group becoming the first operator to launch the enhanced proposition with Chained Bonusing.

Blueprint Retain consolidates and repackages Blueprint’s most successful in-game promotional tools, providing operators with an optimised suite of features designed to improve customer engagement, drive revenue growth and maximise bonus spend efficiency.

The full suite includes popular mechanics such as Free Spins & Win Spins, Super Mode Drops, Chained Bonusing, Jackpot King and Rapid Fire Jackpots.

As part of the rollout, Rank is the latest operator to go live with Blueprint’s Chained Bonusing tool, which allows multiple marketing offers to be linked together to create personalised player journeys, tailored to specific segments and engagement strategies.

The rebrand reflects Blueprint’s commitment to delivering cutting-edge promotional solutions that empower operators to differentiate their offerings, acquire and retain players, and generate sustainable growth.

Jack Lawson, Senior Account Manager at Blueprint Gaming, said: “As a key part of Blueprint Retain, it’s really exciting to be able to see our chained bonusing tool go live with Rank to enhance its recent growth.

“This new feature gives operators the ability to chain marketing offers together to create promotional journeys for specific player segments, making the player journey more personal and exciting.”

Rob Lee, Head of Mecca Brands at The Rank Group, added: “We are really excited to be now live with Blueprint’s marketing Chained Bonusing functionality.

“In-game promotional tools are a key part of our strategy, and the launch solidifies our ever-growing partnership, while at the same time providing our customers with industry-leading in-game rewards.”

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