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Push Gaming enjoys further Spanish market growth with Bally’s Interactive
B2B gaming supplier Push Gaming has significantly amplified its European presence, launching its portfolio of hit titles in Spain with the prominent operator Bally’s Interactive. This strategic move is part of the studio’s broader growth strategy to appeal to a wider range of markets and player profiles.
Bally’s Interactive now has access to a variety of Push Gaming titles, including legacy hits such as Jammin’ Jars and Wild Swarm, along with all of the supplier’s expansive roadmap of high-quality new games like recent hit Wild Swarm Triple Hive.
The Spanish activation builds upon an already robust collaboration between the two across the highly competitive UK market. Push Gaming is strategically focused on supporting its partners in newly regulated and key existing markets to achieve significant market share.
This latest launch will enable Push to further harness the impact of iGaming in Spain. According to the latest reports from the national regulator Dirección General de Ordenación del Juego (DGOJ), 2024 saw record-breaking performance with GGR reaching a high of €1.45 billion, representing a substantial 17.6% increase from the previous year. Online casinos were the primary source of this revenue, generating €730.7 million in GGR (up 17%), with slots contributing €472.2 million.
This partnership showcases Push Gaming’s commitment to expanding its reach across key regulated global territories and driving the Push Gaming brand in line with its ambitious growth strategy.
Joanna Wren, Senior Commercial Operations Manager at Push Gaming, said: “Launching our portfolio in Spain with Bally’s Interactive continues our growth in Europe. Strengthening our partnership with this top-tier operator boosts our confidence for a successful future in the region.
“Our goal is to achieve significant market share by developing our game range to suit a wide variety of player profiles while maintaining the high quality we are known for. We’re confident that our established localisation strategy, combined with our exciting slot content and Bally’s Interactive’s outstanding support, will ensure our titles resonate strongly with players and drive significant growth in the region.”
Richard Harris, CCO at Bally’s Interactive, said: “We are excited to introduce Push Gaming titles to our platform and are proud to host its brand in Spain. Its games align perfectly with our commitment to providing Spanish players with the highest quality and most entertaining casino content.
“Given the impressive performance of Push Gaming’s titles with our UK brands, we believe its content will attract players and help maintain our success in this vibrant market.”
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