SPRIBE names UFC content creator Nina Drama as latest Aviator brand ambassador

SPRIBE, the studio behind the legendary crash game, Aviator, has shaken hands on yet another explosive brand ambassador deal, this time with social media content creator and UFC interviewer, Nina Drama.

Nina is widely regarded as the most popular UFC and MMA media influencer in the world, known for her bold tone of voice and no-holds-barred creative style.

She regularly creates UFC and MMA-focused content, interviewing superstar fighters such as Merab Dvalishvili and Alex Pereira (who are also Aviator ambassadors) in her unique style. This has seen her amass over 14 million followers across her social media platforms.

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As an Aviator brand ambassador, Nina (real name, Nina-Marie Daniele) will create and run several campaigns to promote the game to her audience.

The partnership really is the perfect fit, with Nina’s fanbase mostly falling into the same Millennial and Gen Z cohorts that engage with Aviator, which sees more than 50 million people a month strap in and take flight to see if they can land the biggest win multiplier.

It also aligns with SPRIBE’s multi-year, multi-million-dollar marketing partnership with the UFC, which sees the Aviator logo and branding appear inside the famous octagon at Fight Night and PPV events.

Giorgi Tsutskiridze, CCO at SPRIBE, said: “We are thrilled to welcome Nina Drama to our growing roster of brand ambassador partners, and to be able to directly engage with her large and loyal fan base through some truly unique creative campaigns.

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Nina has captivated audiences with her sharp humor, confident charm, and unfiltered interview style — a perfect match for the high-energy world of Aviator.

“We are really excited about the campaigns we will be launching with Nina – they will hit different, for sure, but we expect them to have a strong impact and introduce even more people to the thrills and spills the Aviator provides.”

Nina Drama, social media influencer and Aviator ambassador, added: “Playing Aviator is so much fun and I know my audience will love it too! UFC stars Merab Dvalishvili and Alex are also ambassadors and I know together we will make fun, relatable and viral content while also promoting Aviator!”