PIN-UP Global Transforms into the RedCore Business Group

International holding PIN-UP Global is scaling up to become the RedCore business group. This move will enable the holding, which specialises in developing technological solutions for the iGaming industry, to realise its ambitious plans for expansion into new markets.

RedCore is an international business group that creates technological solutions for digital markets. Over the years, the company has expanded beyond iGaming and transformed into a diversified business group that operates far outside the confines of a single industry. RedCore has a well-structured management model and a strategic focus on growth. Our products and services cover fintech, marketing, e-commerce, customer service, communications and regulatory technologies. The business group develops applied solutions that help businesses scale, optimize processes, reduce costs, and meet the demands of highly regulated markets.

“Throughout our growth, it became clear that our potential goes far beyond a single industry. Currently, we bring together expertise and technology in various areas of digital business. iGaming remains a part of our experience — but now it’s just one of the areas where we innovate and drive progress,”— Marina Ilina, CEO and founder of the business group commented.

RedCore will be presented for the first time at the SBC Summit to be held on 16 to 18 September 2025 in Lisbon, at stand D185, where the business group will present its portfolio of B2B products and solutions.

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RedCore retains the core operating principles that made PIN-UP Global a market leader. The business group remains true to its philosophy of leadership and constant progress, deep expertise in every area of activity, synergy and teamwork. Its focus on results and principles of open, honest communication with partners and employees remain unchanged.

The restructuring to RedCore opens new horizons of cooperation for existing and potential partners. The business group is ready to offer comprehensive technological solutions that go beyond traditional industry boundaries.