ELA Games Expands Its Presence With Strategic Betsson Partnership

ELA Games partners with leading global operator Betsson to strengthen its position in the Danish market

ELA Games, an innovative game development studio, has partnered with Betsson to grow its footprint in Denmark.

Players in Denmark can now enjoy a selection of the studio’s titles, including the renowned classic-style Flame Fruits Frenzy, top studio performer Cash of Gods, and the visually-rich, sea-themed It’s Shark Time!

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Betsson is one of the world’s leading online gaming companies, with operations across Europe, Latin America, and other regions. Its history dates back to 1963, when AB Restaurang Rouletter was founded in Sweden to operate slot machines in restaurants. Today, Betsson offers a diverse portfolio of casino games, sports betting, and other gaming products across multiple award-winning brands.

Through this collaboration, ELA Games will extend its reach, engage new audiences, and further strengthen its brand presence. Betsson will gain access to fresh, innovative content designed to enhance player acquisition, retention, and engagement with visually appealing titles and attractive game mechanics.

Marharyta Yerina, ELA Games’ Managing Director, commented, “The partnership with Betsson is a key step for our growth trajectory, as we’re able to access the platform’s large player base and convert them into loyal ELA Games players. We strive to provide innovative entertainment and fresh gaming experiences to players, and we look forward to seeing how Betsson’s players will engage with our content.”

Laura Peretta, Head of Supplier Relations at Betsson Group, commented, “We are pleased to welcome ELA Games to our portfolio in Denmark. Their creative approach and high-quality content align perfectly with our commitment to offering diverse and engaging entertainment to our customers.”