Bloomreach selects Flows to power data orchestration and automation across its platform

Bloomreach, the global leader in CRM and Personalisation, trusted by over 1400 businesses globally, has selected Flows, the no code automation platform driving faster product delivery for businesses globally, to power its data orchestration and automation across its platform.

Personalisation sits at the heart of Bloomreach, with real-time data already deeply embedded in its technology. Now, by combining that strength with Flows’ orchestration and integration layer, the partnership gives customers a smarter, faster way to connect systems, enhance segmentations, and trigger journeys across even more channels than before, without development dependency or technical blockers. It also simplifies how businesses activate systems that don’t naturally work together, from messaging platforms like Telegram or Viber to acquisition platforms like X or Taboola.

The partnership also gives Bloomreach customers access to Flows’ powerful no-code automation suite, enabling them to work smarter and faster. This includes Marketing Capabilities including Jackpots and Leaderboards for fully gamified experiences for operators, intuitive dashboards for smarter decision-making, and enhancements in frontend personalisation to tailor every user experience.

Daniel de Souza, VP Commercial at Flows, said: “Bloomreach is a powerhouse in real-time personalisation, and pairing it with Flows gives its customers a smarter way to connect all your marketing tools, trigger journeys using multiple platforms, and remove the technical blockers that slow down execution. I’m excited to see  how Bloomreach’s customers will use our no-code product suite to enhance customer experiences, and unlock further value from their tech stack.”

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Adam Browne, Strategic Accounts iGaming at Bloomreach, said: “The partnership with flows allows Bloomreach customers to unlock faster time to value by taking advantage of Flows’ no code integration layer. With both companies’ heritage being in real-time player experiences, Bloomreach customers can now trigger these over more channels than ever before. Flows’ customer base will be able to now power all player experiences from one unified platform.”