Mr Vegas becomes Sheffield Wednesday’s new Principal Front-of-Shirt Sponsor

Immense Group, the iGaming company behind the fast-growing Mr Vegas brand, is proud to announce that Mr Vegas has been named the Principal Front-of-Shirt Sponsor of Sheffield Wednesday Football Club for the 2025/26 season.

This marks Mr Vegas’s first-ever front-of-shirt football sponsorship in the UK, representing a major milestone for the brand and further cementing Immense Group’s growing footprint in the market. After a successful season as Sheffield Wednesday’s back-of-shirt sponsor in 2024/25, Mr Vegas now takes centre stage in a new agreement that reflects a deepened partnership with one of England’s most iconic football clubs.

Marco Trucco, Chief Marketing Officer at Immense Group, commented: “Last season, Mr Vegas had the players’ backs. This year, we’re proud to be front and centre on Sheffield Wednesday’s shirts. We’re deepening our partnership with the club at a time when Mr Vegas is becoming the online casino of choice for many customers.

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We particularly applaud Sheffield Wednesday for partnering with a fully licensed and responsible operator. It’s a decision that reflects the club’s values and ensures fans engage with a trusted, secure platform.

We’re excited to bring ‘that Vegas feeling’ to Hillsborough once again, with thrilling promotions and exclusive experiences planned throughout the season.”

With fan-focused activations at its core, the Mr Vegas x Sheffield Wednesday partnership has already delivered memorable moments – from season ticket raffles and VIP matchday experiences to unique campaigns like the head coach’s darts faceoff with world champion Michael Smith. The new season promises even more engagement, with responsible entertainment and brand trust as key priorities.

MrVegas.com is licensed and regulated by the UK Gambling Commission under Account Number 39380. The partnership between Mr Vegas and Sheffield Wednesday will continue to operate in full alignment with the Gambling Commission’s codes of practice.