DATA.BET Launches Bet Builder for Sports Betting

A flexible feature designed to improve player retention

DATA.BET, the sportsbook solution supplier, has introduced Bet Builder functionality as part of its sports betting offering. Starting with football, basketball, and hockey, the feature is already available and integrated by the company’s first partners.

Bet Builder allows players to combine multiple outcomes into a single bet, enhancing engagement and personalization. For football, it also supports Player Props markets — such as individual player actions — that can be mixed with standard or other personalized selections. The same functionality will soon be available for basketball, followed by broader availability across other major sports disciplines.

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This rollout continues a stream of updates to DATA.BET’s sportsbook offering which already includes full sports, esports, and virtual sports coverage, automated settlements, 24/7 trading, and seamless integration options.

Launched in early June, DATA.BET’s sports betting solution stands out with access to 50,000+ monthly events, coverage of over 63 pre-match and 38 live sports, and more than 1,000 betting markets. Enhanced by features such as Cashout, Video Streaming, and interactive Widgets, the release significantly strengthens the overall sportsbook experience and further boosts the offering.

“Bet Builder elevates the player experience by introducing more personalized and creative ways to engage with the betting process,” said Rostyslav Likhtin, Head of Product at DATA.BET. “As an addition to our recently released sports betting solution, it delivers extra value to operators and is already being tested with positive client feedback.”

DATA.BET representatives will be attending iGB L!VE in London on July 2–3 to present the company’s expanded sportsbook offerings.