Golden Whale to broaden horizons with Logrand partnership

Pioneering data-driven service provider teams up with fast-growing Mexico-focused online casino group to extend its operations into Latin America for the first time

With Golden Whale’s mission to extend its innovative data-driven services to every corner of the globe continuing to pick up pace, the company has announced it has formed a new partnership with Logrand Entertainment Group that will see it enter Mexico in 2025.

Rightfully recognised as one of the fastest growing markets in the Latin American region, over the coming months Golden Whale will work with Logrand’s Strendus.mx online casino brand to implement a number of AI and ML-backed solutions that will enhance the platform’s operations.

Already one of the country’s best-loved online gambling destinations, Strendus.mx was the first Mexican site launched by Logrand and currently offers customers a market-leading selection of over 4,000 slots, table games and live casino options as well as a dedicated sports betting hub.

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Active since 2017, Strendus.mx has steadily built up a loyal following among Mexican players thanks to its generous promotions, popular loyalty scheme and engaging gamification mechanics – all of which are major areas where Golden Whale’s solutions can add further value.

In addition to its commitment to innovation and customer engagement, Strendus.mx also maintains a strong focus on corporate social responsibility. This year, the brand has further strengthened its efforts by supporting a variety of charitable initiatives, including programs that promote donations to institutions dedicated to helping children affected by catastrophic illnesses. These activities reflect Strendus’ broader vision of not only delivering top-tier entertainment but also contributing positively to the communities in which it operates.

Given the wealth of player data the site has accumulated since its launch, there will be plenty of information that can be run through Golden Whale’s advanced AI and ML modules to optimise Strendus.mx’s operations, and both companies are excited about the opportunities ahead.

Eberhard Dürrschmid, CEO at Golden Whale, said: “Many iGaming companies have already woken up to the benefits that Golden Whale’s powerful AI and ML-backed technology can bring, so the next step for us is making sure our solutions are available in as many markets as possible. This new partnership with Logrand will enable us to breach new frontiers in Latin America via the Strendus.mx casino brand and I’m looking forward to seeing the impact we can make there.”

Eduardo Pelaez, COO Online at Logrand Entertainment Group, said: “Launched in 2017, Strendus.mx is already one of Mexico’s flagship online casino brands – but we want to push this legacy further. By partnering with Golden Whale, we’ll be able to harness the power of AI and ML to deliver an even more personalised experience to Strendus.mx’s customers, helping us cement our position as both a genuine innovator and a true market leader in the LatAm region.”

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