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Gamzix gains data-driven marketing advantage with First Look Games partnership

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Maltese game provider taps into extensive affiliate network to enhance game promotion and leverage powerful analytics platform that connects studios with 40 million players worldwide 

Gamzix, a Maltese game provider, has joined First Look Games to access over 40 million casino players worldwide through a network of 1,000+ vetted iGaming affiliates.

Since launching in 2020, Gamzix has built a reputation for creating slots with detailed graphics, realistic animation, and mathematical models that drive player engagement. This strategic partnership will strengthen promotional reach and provide performance insights for Gamzix’s expanding portfolio.

The partnership equips Gamzix with valuable analytics, including player sentiment analysis, regional performance insights, and accuracy management to ensure consistent game information across affiliate channels. These reporting tools will help Gamzix evaluate game performance against competitors and refine their marketing approach.

“Getting our games in front of more players is important, but doing it with the right tools makes all the difference,” said Kateryna Havrylenko. “With First Look Games, we’re not just boosting visibility – we’re improving how we market, track, and optimize every release.”

Tom Galanis, CEO at First Look Games, said:”Our platform connects studios like Gamzix directly with publishers who reach millions of players. The reporting tools show exactly where games are gaining traction across different markets and provide valuable insights into how they’re being received by the affiliate community.”

The partnership comes at a strategic time for Gamzix as it continues to expand its suite of slots featuring in-game tournaments, achievements, and promotional tools. The platform’s Premium feature will allow Gamzix to build pre-release excitement by giving affiliates early access to upcoming titles, creating anticipation among players before launch.

The post Gamzix gains data-driven marketing advantage with First Look Games partnership appeared first on European Gaming Industry News.

GCoin MEXC

Playnance Launches GCoin MEXC Listing with 200,000 Holders and 2M Daily Transactions

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Today, Playnance has officially launched GCOIN trading, marking a significant milestone in the expansion of its Web3 entertainment ecosystem. The token is now live on MEXC, with GCOIN/USDT trading opening on March 18, 2026 at 13:00 UTC following the project’s Token Generation Event earlier the same day.

The listing introduces GCOIN to the open market, unlocking broader access to the Playnance ecosystem and opening the door to a potentially enormous global user base. The launch follows strong early momentum, including high participation in MEXC’s Kickstarter campaign, where users competed for a share of a 50,000 USDT airdrop. 

‏Ahead of the Token Generation Event, the GCOIN community demonstrated strong demand, with over 1 billion GCOIN locked in staking within hours of the staking program going live.

As the Exosystem’s native token, GCOIN powers transactions, rewards, and participation across a rapidly growing Web3 entertainment network. Beyond adoption metrics, GCOIN is designed to bridge Web2 and Web3 by offering seamless, Web2-like on-chain experiences that lower the barrier to entry for mainstream users. This approach is already enabling Playnance to onboard large volumes of new users, converting them into active participants within the ecosystem. The ecosystem already includes over 300,000 GCOIN holders, reflecting strong early adoption and continued expansion at scale.

The exchange debut represents a major step forward in accessibility, allowing global users to engage with the ecosystem through a liquid and scalable market environment. Deposits for GCOIN are already open on MEXC, with withdrawals scheduled to begin on March 19, providing users with full flexibility to trade and manage their holdings.

“Today marks a defining moment for Playnance,” said Pini Peter, CEO of Playnance. “We identified early the opportunity to bring real scale into Web3 entertainment, and we’re building one of the leading ecosystems to support it. With GCOIN now live, we’re opening the door to what comes next – a new wave of users, new models, and a much larger shift in how entertainment moves on-chain. This is just the beginning.”

Playnance has built its token model around ecosystem-driven rewards, linking value distribution directly to platform activity rather than relying on fixed emissions. The platform already supports more than 10,000 on-chain games and processes over 2 million on-chain transactions daily, reflecting strong user engagement and growing adoption across its network.

With GCOIN now live, Playnance is entering a new phase focused on accelerating growth, expanding its global reach, and driving deeper participation across its Web3 entertainment ecosystem.

About Playnance

Founded in 2020, Playnance is a Web3 infrastructure company developing live, non-custodial, on-chain products designed to onboard mainstream Web2 users into blockchain environments. The company develops consumer-facing platforms built on shared wallet systems and high-volume on-chain execution, currently processing approximately 2 million transactions per day. Playnance focuses on reducing friction between user experience and blockchain infrastructure by abstracting complexity while maintaining full on-chain transparency and non-custodial architecture.

Contact

Sarah Peter

[email protected]

The post Playnance Launches GCoin MEXC Listing with 200,000 Holders and 2M Daily Transactions appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blazin' Bonus

Booming Games releases Blazin’ Bonus

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Booming Games, a leading provider of premium gaming content, has unveiled Blazin’ Bonus, a fiery new slot designed to deliver sizzling action and scorching wins. Featuring a clean 3×3 grid with five fixed paylines and a maximum win potential of 2,680x, the game blends classic casino symbols—BARs, cherries, and flaming sevens—with high-voltage gameplay for an unforgettable experience.

Blazin’ Bonus packs multiple bonus features. Players can build Free Spin Bonuses by landing 2 of 3 Bonus symbols, unlocking Free Spins or Win Multipliers. Each bonus type offers a unique thrill:

  • Green Bonus: up to 20 Free Spins with a 10x max multiplier

  • Blue Bonus: up to 15 Free Spins with a 7x max multiplier

  • Red Bonus: up to 10 Free Spins with a 10x max multiplier

Retriggers let players stack bonuses, boost spins, and multiply rewards for non-stop excitement. The Wheel Bonus adds another layer of heat, awarding Free Spins or one of five Prize Pots—Mini, Minor, Mega, Grand, or the blazing Blazin’ top prize. Even a single wheel symbol can trigger a surprise spin, keeping every turn packed with win potential.

Craig Asling, Director of Games at Booming Games, commented:

“Blazin’ Bonus might seem simple at first glance, but with its dynamic ‘build your Free Spins’ mechanic and multiple ways into the Wheel Bonus, players can trigger fiery wins and explosive multipliers on every spin. Play Blazin’ Bonus now and feel the heat!”

The post Booming Games releases Blazin’ Bonus appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BIS SIGMA SOUTH AMERICA 2026

FEEL ENDORPHINA’S CARNIVAL PULSE AT BIS SIGMA SOUTH AMERICA 2026

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Get ready for an adrenaline-charged experience when you visit Endorphina at BiS SiGMA South America 2026. The largest and most established iGaming and betting event in Latin America takes place from April 6–9, 2026, at the Transamerica Expo Center in São Paulo, Brazil.

Endorphina will be at Stand K150, offering attendees thrilling surprises, exclusive giveaways, and nine-carat-gold networking opportunities, all set against the backdrop of a vibrant carnival-inspired atmosphere.

STAND UP TO STAND OUT

Endorphina Pulse, or “O pulso da Endorphina” in Brazil, brings the “stand out” theme to life. Inspired by the streets of São Paulo, the stand fuses gritty urban architecture with a riot of street art, transforming concrete facades and graffiti murals of Endorphina game characters into electrifying works of art. Pulsating neon lights complete the immersive design, recreating the raw energy of a Brazilian ghetto festival—full of rhythm, colour, and excitement.

THE WORD ON THE STREET

BiS SiGMA South America is Latin America’s premier meeting place for the gaming and betting industry. Over four days, sports betting, lotteries, affiliates, technology, and other industry sectors converge, bringing together executives, regulators, and providers for exhibitions, conferences, and high-level networking in São Paulo, the continent’s financial and business hub.

DANCE TO A NEW TUNE IN 2026

At Endorphina’s stand, attendees will discover the latest games, explore the full slot portfolio, and engage with a team ready to samba through discussions on content, performance, partnership integration, and regulated markets.

Find your rhythm, feel the pulse, and experience slot games that will have you dancing to a whole new tune. Visit Stand K150—book your spot now and meet the Endorphina team. Book a spot now and meet the Endorphina team there.

The post FEEL ENDORPHINA’S CARNIVAL PULSE AT BIS SIGMA SOUTH AMERICA 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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