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Gamzix gains data-driven marketing advantage with First Look Games partnership
Maltese game provider taps into extensive affiliate network to enhance game promotion and leverage powerful analytics platform that connects studios with 40 million players worldwide
Gamzix, a Maltese game provider, has joined First Look Games to access over 40 million casino players worldwide through a network of 1,000+ vetted iGaming affiliates.
Since launching in 2020, Gamzix has built a reputation for creating slots with detailed graphics, realistic animation, and mathematical models that drive player engagement. This strategic partnership will strengthen promotional reach and provide performance insights for Gamzix’s expanding portfolio.
The partnership equips Gamzix with valuable analytics, including player sentiment analysis, regional performance insights, and accuracy management to ensure consistent game information across affiliate channels. These reporting tools will help Gamzix evaluate game performance against competitors and refine their marketing approach.
“Getting our games in front of more players is important, but doing it with the right tools makes all the difference,” said Kateryna Havrylenko. “With First Look Games, we’re not just boosting visibility – we’re improving how we market, track, and optimize every release.”
Tom Galanis, CEO at First Look Games, said:”Our platform connects studios like Gamzix directly with publishers who reach millions of players. The reporting tools show exactly where games are gaining traction across different markets and provide valuable insights into how they’re being received by the affiliate community.”
The partnership comes at a strategic time for Gamzix as it continues to expand its suite of slots featuring in-game tournaments, achievements, and promotional tools. The platform’s Premium feature will allow Gamzix to build pre-release excitement by giving affiliates early access to upcoming titles, creating anticipation among players before launch.
The post Gamzix gains data-driven marketing advantage with First Look Games partnership appeared first on European Gaming Industry News.
New software option replaces standard table announcements across cash games, tournaments and formats including All-In or Fold and Spin & Gold.
GGPoker on July 9, 2026 announced Action Voice, a new software feature that lets players replace standard table announcements with voice packs recorded by poker personalities, including Doyle Brunson.
The initial lineup named by the operator includes ten-time WSOP bracelet winner Doyle Brunson, Daniel Negreanu, Michael “The Grinder” Mizrachi and Kevin Martin, with additional voices “to be confirmed in the near future.”
Action Voice is available now across GGPoker’s product offering, including cash games, tournaments and formats such as All-In or Fold and Spin & Gold. Players can select voice packs in the desktop client via ‘My Page’ and then ‘My Action Voice’.
“Doyle Brunson may not be at the tables in the way that he used to, but his voice still can be,” said Sarne Lightman, Managing Director of GGPoker. “Action Voice is our way of keeping the legends who built this game part of the everyday experience – right alongside the players carrying it forward today, like Daniel and Michael. It’s a unique and fun new element to our software, and we can’t wait to reveal the rest of the lineup soon.”
GGPoker said more Action Voice packs will be announced in the coming weeks as it rolls out the full roster.
The post GGPoker adds Action Voice packs featuring Doyle Brunson and other pros appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
GGPoker introduces Action Voice, letting players hear poker icons – including Doyle Brunson, Daniel Negreanu, Michael “The Grinder” Mizrachi and more – call their action at the tables
GGPoker, the World’s Biggest Poker Room, today unveiled Action Voice, a unique feature that gives players the option to replace GGPoker’s standard table announcements with those voiced by some of poker’s most iconic figures. For the first time, players can bet, raise, call, and fold to the voice of ten-time WSOP bracelet winner and back-to-back Main Event champion Doyle Brunson – alongside a growing roster of legends including Daniel Negreanu, Michael “The Grinder” Mizrachi, Kevin Martin, and additional names to be confirmed in the near future.
Action Voice is now available to all GGPoker players, who can select their preferred voice pack in the GGPoker software and hear it call their action while playing their favorite GGPoker games, including cash games, tournaments, and exclusive formats such as All-In or Fold and Spin & Gold.
“Doyle Brunson may not be at the tables in the way that he used to, but his voice still can be,” said Sarne Lightman, Managing Director of GGPoker. “Action Voice is our way of keeping the legends who built this game part of the everyday experience – right alongside the players carrying it forward today, like Daniel and Michael. It’s a unique and fun new element to our software, and we can’t wait to reveal the rest of the lineup soon.”
To select a new voice from within the desktop software, click on ‘My Page’, then ‘My Action Voice’. Choose your preferred voice by selecting the avatar, click ‘Apply’ and you are ready to hit the tables!
Additional voices will be revealed in the coming weeks as GGPoker rolls out the full Action Voice roster.
The post The Godfather Of Poker Returns To The Table: Doyle Brunson’s Voice Comes To GGPoker appeared first on Americas iGaming & Sports Betting News.
Haaland
International bettors back Haaland’s Norway to beat England in World Cup Quarter Final Clash
Kaizen Gaming shares Betano users’ predictions on teams heading to the World Cup semi-finals
As the World Cup moves into the last eight stage, Kaizen Gaming unveils exclusive proprietary data from its Betano platform, which reveals Argentina, Norway, Spain and France as the most backed teams by users globally to progress into the semi-finals.
Predicting the teams to qualify to the semi-finals (selections from the “To Qualify” market):
- Norway backed by 75% of users to qualify over England
- Argentina favoured by 80% of users to win over Switzerland
- Spain narrowly predicted to come out on top over Belgium with 55% of users’ bets
- France has been selected by 67% of users to pass through Morocco
With regards to two of the biggest surprises of the tournament this far, Brazil’s defeat to Norway and Germany’s elimination by Paraguay, it seems that for Betano users the shock wasn’t that big. In fact, 42% of users had seen Paraguay’s qualification coming, and 45% had predicted Norway getting through Brazil to reach the quarterfinals.
*The data shared has been extracted on the morning of July 8, 2026 from across 18 markets, excluding the UK. The international data sources may vary according to betting option availability per market.
The post International bettors back Haaland’s Norway to beat England in World Cup Quarter Final Clash appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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