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Gamzix gains data-driven marketing advantage with First Look Games partnership

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Maltese game provider taps into extensive affiliate network to enhance game promotion and leverage powerful analytics platform that connects studios with 40 million players worldwide 

Gamzix, a Maltese game provider, has joined First Look Games to access over 40 million casino players worldwide through a network of 1,000+ vetted iGaming affiliates.

Since launching in 2020, Gamzix has built a reputation for creating slots with detailed graphics, realistic animation, and mathematical models that drive player engagement. This strategic partnership will strengthen promotional reach and provide performance insights for Gamzix’s expanding portfolio.

The partnership equips Gamzix with valuable analytics, including player sentiment analysis, regional performance insights, and accuracy management to ensure consistent game information across affiliate channels. These reporting tools will help Gamzix evaluate game performance against competitors and refine their marketing approach.

“Getting our games in front of more players is important, but doing it with the right tools makes all the difference,” said Kateryna Havrylenko. “With First Look Games, we’re not just boosting visibility – we’re improving how we market, track, and optimize every release.”

Tom Galanis, CEO at First Look Games, said:”Our platform connects studios like Gamzix directly with publishers who reach millions of players. The reporting tools show exactly where games are gaining traction across different markets and provide valuable insights into how they’re being received by the affiliate community.”

The partnership comes at a strategic time for Gamzix as it continues to expand its suite of slots featuring in-game tournaments, achievements, and promotional tools. The platform’s Premium feature will allow Gamzix to build pre-release excitement by giving affiliates early access to upcoming titles, creating anticipation among players before launch.

The post Gamzix gains data-driven marketing advantage with First Look Games partnership appeared first on European Gaming Industry News.

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Game On N1 Sport Promo Is Live

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N1 Partners is launching N1 Sport Promo, a promo campaign for affiliates driving Sports Betting and Prediction Markets traffic.

The promotion covers the biggest sporting and esports events of the season, including the FIFA World Cup 2026, Wimbledon, Formula 1, UFC Freedom 250, and many other major events. The promo runs from June 10 to July 20, 2026.

During the campaign, affiliates can increase their CPA payouts based on the volume of qualified FTDs they deliver. The more quality players a partner brings, the higher his rate and total earnings become.

Why join N1 Sport Promo?

Every major sporting event attracts new audiences to the betting vertical, and summer 2026 offers multiple powerful growth drivers for affiliates.

  • Peak sports season.
    The biggest sporting events of the year are perfect for scaling traffic and testing new funnels.
  • Growing payouts.
    The more FTDs you generate, the higher your active CPA rate becomes.
  • Tier-1 GEOs.
    The promo is available across Tier-1 markets with high potential and quality sports traffic.

N1 Partners team has compiled a guide covering key sporting events, June promotions, and expert recommendations for monetising Tier-1 sports traffic to help affiliates prepare for the upcoming sports season.

How does N1 Sport Promo work?

The mechanics are simple: the more quality FTDs an affiliate generates, the higher their CPA rate becomes.

SEO and PPC

Affiliates working with SEO and PPC traffic can increase their CPA rate with no limits.

Every 10 FTDs add an extra €50 to your current rate. There is no cap on CPA growth.

Example:

FTD Rate Revenue
1–10 €300 €3 000
11–20 €350 €3 500
21–30 €400 €4 000
31–40 €450 €4 500

FB, In-App, UAC, ASO, Email and SMS

A separate payout structure applies to affiliates working with Facebook, In-App, UAC, ASO, Email, and SMS traffic.

Every 30 FTDs increase your current CPA rate by €10. The maximum increase is €100 on top of the base rate.

Accordingly, the more successfully a campaign scales, the higher the final payout becomes.

Example:

FTD Rate Revenue
1–30 €100 €3 000
31–60 €110 €3 300
61–90 €120 €3 600
91–120 €130 €3 900

N1 Sport Promo terms

Registered N1 Partners affiliates are eligible to participate in N1 Sport Promo. Please contact your affiliate manager to join the promotion.

Not working with N1 Partners yet? Get in touch with the LeadGen team and join the promotion during the biggest sports period of the summer.

Main terms:

  • Sports betting and Prediction Markets traffic is allowed.
  • GEOs: Tier-1 (the list of available countries is provided by your manager).
  • CAP: 50 FTDs at campaign launch.
  • At least 60% of acquired players must place sports bets.
  • Traffic to crash games must not exceed 30% of total volume.
  • Incentivised traffic, fraud, and non-target GEOs are not eligible for the promotion.
  • N1 Partners reserves the right to recalculate or cancel FTDs in cases of fraudulent activity or violations of the promotion terms.
  • Payouts are processed according to the company’s standard payment schedule.

Detailed participation terms are available via the link.

Join N1 Sport Promo and turn the 2026 sports season into record-breaking results!

Join N1 Partners:

  • 14+ casino and sportsbook brands with high Reg2Dep 
  • 10+ Tier-1 GEOs
  • CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

The post Game On N1 Sport Promo Is Live appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Novusbet and TeApuesto scale omnichannel betting in Peru with 1,300-shop network

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Novusbet and Peruvian operator TeApuesto are expanding a large-scale omnichannel betting operation in Peru, Novusbet said on 11 June 2026 in a release from Nicosia, Cyprus. The supplier said the deployment links a retail network of more than 1,300 shops—each with at least two terminals—to online, mobile, self-service terminals and back-office operations.

Novusbet said the TeApuesto operation processes more than 3 million sports and virtual tickets every month. The company positioned the project as an example of growing convergence between retail and digital betting in Peru, where shops remain central but customer expectations are shifting toward faster access, mobile use and digital payment options.

According to Novusbet, the focus is “not only about allowing players to access the same brand through different channels” but “creating continuity across the full player journey: from registration and betting activity to payments, ticket management, account interaction, information access and customer support.”

The company also pointed to local payment habits as a driver for product development, citing mobile money transfer services Yape and Plin as widely used in Peru. Novusbet said it has enhanced self-service and “omniconnected solutions” with payment options aligned with local usage patterns.

Novusbet said it will exhibit at Peru Gaming Show 2026 on June 17–18 at the Centro de Exposiciones Jockey in Lima.

The post Novusbet and TeApuesto scale omnichannel betting in Peru with 1,300-shop network appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Game Development

ICONIC21 releases Soccer World Championship slot built around penalty shootouts

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ICONIC21 has released Soccer World Championship, a new multiplayer-driven slot themed around penalty shootouts. The game runs on a 5×5 grid with 15 paylines.

The title’s core mechanic is a Penalty symbol that becomes an Expanding Wild and triggers a duel between a Striker and a Goalkeeper. Each carries a multiplier between 2x and 100x, with the duel outcome determining which remains on the reel. ICONIC21 said multiple Expanding Wilds on the same payline combine their multipliers into a single win.

The game includes two bonus modes. Three Goalkeeper Bonus symbols trigger a Bonus Game featuring frequent Penalty symbols, where multipliers from Expanding WILDs build a global multiplier applied to all wins. Three Striker Bonus symbols instead activate a Bonus Game where Expanding WILDs lock as Sticky WILDs until the end of the feature.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Football is the one sport where a single moment can decide everything, and that is exactly the feeling we set out to build a slot around.

“The penalty duel puts that tension at the heart of the base game, and the two bonus modes give players genuinely different ways for the match to play out. It’s a title with an instantly recognisable hook, strong seasonal reference and the kind of standout mechanic that earns its place in any operator’s lobby.”

The post ICONIC21 releases Soccer World Championship slot built around penalty shootouts appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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