Asia
LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND
LiveScore, home to the world’s leading app for sports scores, announces it is expanding its brand activation and presence in Thailand. This development marks a significant milestone in its ongoing commitment to localising its services and engaging with football fans across Asia.
This strategic move highlights LiveScore’s commitment to expanding its presence in the region, beginning with Thailand and Indonesia. LiveScore has experienced substantial growth in Asia Pacific, with Thailand and Indonesia specifically representing a significant portion of LiveScore’s 7.6m users in Asia in 2024.
In line with this expansion, LiveScore has partnered with local agency, Holarchy, to enhance brand awareness and activation in the region. This step is crucial to the overall strategy aimed at engaging fans and brand partners throughout Asia. With the World Cup nearing, this expansion allows LiveScore to connect with dedicated football fans as it seeks to establish itself as the leading platform for football fans, and paves the way for exciting collaborations with regional brands.
This expansion showcases LiveScore’s ongoing commitment to Fuelling Fans’ Passion for Sport, providing localised content, live scores, and news that resonates with fans on a personal level.
To further cement its commitment to local audiences, LiveScore has launched its official Thai social media account, @livescore.th. LiveScore’s Thai-specific account will feature localised content from the global LiveScore account, complimented with content specifically crafted for Thai fans, making it easier than ever for fans to stay engaged with their favourite sports.
Beyond social, fans can look forward to a series of LiveScore events such as watch parties, with all activations designed to bring more fans closer to the games they love.
Dominic Vye, Marketing Director, LiveScore, said: “Sports, especially football, hold immense popularity across Asia. We’ve chosen Thailand as the first country for our Asia expansion because of the undeniable passion of Thai fans. From their vibrant love for food to their pride in national teams and unwavering enthusiasm for the Premier League, Thai fans stand out. With LiveScore already enjoying a strong following and a loyal user base, this expansion marks an incredibly exciting step forward for both us and the fans.”
“LiveScore has always been driven by our mission to Fuel Fans’ Passion for Sport, and the incredible passion of Asian football fans only motivates our commitment to building a personal connection with fans in every market. We’re witnessing a phenomenal growth as fans from all over the world engage with us more than ever, especially as excitement builds towards the World Cup in 2026, and we’re proud to provide them with real-time updates and content that is tailored to their interests and needs.
“This is just the beginning, and we’re looking forward to working with more like-minded brands committed to building meaningful connections with football fans across Asia.”
The post LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND appeared first on European Gaming Industry News.
Asia
BetConstruct AI Showcases AI-Powered Solutions at G2E Asia 2026
BetConstruct AI participates in G2E Asia 2026 (May 12–14, The Venetian Macao, Stands A1023 & A1029) — Asia’s most significant gathering for operators, innovators and industry decision-makers, and this year, the event puts AI and other emerging innovations at its centre.
The spotlight at the stands will be on the Best Sportsbook for the World Cup 2026: Special Bets, Powerfull and Bet on League form a ready-to-deploy tournament package that lets operators capture the full commercial weight of the world’s biggest sporting event — zero development cycles, zero platform risk.
For the World Cup activation – all at zero cost. New partners unlock a 50% platform setup discount applied immediately, plus 100% Core Suite Access — meaning the Sportsbook and the rest of BetConstruct AI’s offerings are completely free for the first 3 months (50% off for 4-12 months). Third-party tools come at 51% off for 3 months.
Layered on top at this event, the AI Suite — CRM AI, Umbrella AI, AI Game Recommendation System and Betting Mate — handles everything from churn prediction and risk management to real-time personalisation and conversational betting. Beyond all of this, we’re bringing the full picture: The Sportsbook Platform offers over 140,000 pre-match events and 12,000+ monthly esports live events, while the Casino Platform integrates 350+ providers via a unified aggregation API.
The Affiliate Ecosystem, with its Affigates sub-brand, offers 7000+ vetted affiliates and AI-based scoring, completing the acquisition side of the picture.
The post BetConstruct AI Showcases AI-Powered Solutions at G2E Asia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances
Kazakhstan authorities have moved to tighten controls on illegal online gambling payments after uncovering schemes that use mobile phone balances to fund unlicensed casino activity.
The Financial Monitoring Agency (FMA) issued instructions to telecom providers to strengthen monitoring and introduce systems to detect and block suspicious transactions.
According to the FMA, mobile operators including Tele2, Altel, Beeline, Kcell and Activ were called to a working meeting where regulators demonstrated how illicit payment flows to online casinos are being processed.
To verify the issue, the FMA carried out test purchases across 10 illegal online casino websites using services from all major mobile operators. The tests confirmed that payments via mobile balances were possible.
The agency stated that the goal is to cut off financial access to illegal operators and reduce public exposure to unregulated platforms. Further enforcement actions are expected as monitoring continues.
Meanwhile, Kazakhstan is preparing to significantly tighten rules on the promotion of illegal gambling. A group of senators is advancing an initiative to introduce criminal penalties for influencers who advertise online casinos and organise “giveaways.”
In related developments, a Kazakhstani influencer has recently been arrested in Vietnam on suspicion of running an illegal gambling operation.
Furthermore, the country is also restricting citizens’ access to legal gambling options, indicating a broader anti-gambling stance towards locals while still pursuing gambling tourism.
Lawmakers introduced rules restricting access to casinos, slot machine halls and betting venues in several regions to foreign nationals only. The changes will take effect on 17 May.
In March, President Tokayev signed a law establishing four new gambling zones for foreigners in the country.
The post Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
IGT Presents Powerful Combination of Gaming and FinTech Solutions at G2E Asia 2026
IGT has announced that it will present a dynamic portfolio of market-attuned gaming and financial technology (FinTech) solutions at G2E Asia 2026, May 12-14 at The Venetian Macao. Under the theme “TOGETHER – Built to Win,” IGT will showcase its momentum in multi-level progressive (MLP) linked content and its unique position to drive operator value through the combination of Everi,s FinTech product and the widely adopted IGT ADVANTAGE casino management system (CMS).
“As the region’s largest gaming technology showcase, G2E Asia 2026 is an opportunity for IGT to demonstrate how combining IGT systems product and Everi’s FinTech product can introduce incremental value to our customers in Asia and enhance the player journey. We will also present a localized portfolio of proven IGT games such as Rising Rockets, Money Gong and Cash Cove that reflect our focus on delivering high-performing content and helping our customers in the region diversify their gaming floors,” said Hector Fernandez, CEO of IGT.
Highlights within IGT’s G2E Asia showcase in stand #A801 will include:
Market-attuned linked MLP games: G2E Asia will be a showcase for IGT’s global MLP sensations Money Gong Link and new Rising Rockets base-game themes, Prince and Princess. Both titles will be demonstrated on the PeakCurve49 cabinet, along with the brand extension Cash Cove Lucky Catch Trio and the Asia-targeted three-pot game, San Xing Gao Zhao Link. G2E Asia will also be the global debut for the Firework Link game on the PeakDual27 cabinet. This explosively fun linked MLP includes two base game themes with distinctive math models, inventive mechanics and multiple, scalable bonuses.
Versatile cash-handling and promotional technologies: Everi cash-handling technologies and jackpot processing tools that are designed to seamlessly integrate with multiple CMSs will be a centerpiece of IGT’s G2E Asia showcase. The award-winning Everi Premium Cash Redemption Terminal (CRT) and the Everi Mini CRT bring friction-free transactions to the gaming floor and introduce convenient tap functionality. IGT will also exhibit Everi QuickDraw, a groundbreaking cloud-based promotional drawing tool, and Everi Jackpot Xpress, a module for tracking and efficiently paying out jackpot winnings that is customizable to meet individual property processes and procedures.
Next-generation systems architecture with IGT ADVANTAGE X: the Company will demonstrate how the IGT ADVANTAGE X CMS can drive operator value and player convenience throughout Asia. IGT’s Systems team will highlight IGT ADVANTAGE X’s new bus-based system architecture that helps improve network speed, stability, connectivity and uptime. This CMS enhancement allows data to quickly transfer to or from the gaming floor, enabling seamless system-wide upgrades, content downloads, service window content and more.
The post IGT Presents Powerful Combination of Gaming and FinTech Solutions at G2E Asia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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