Latest News
The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool
One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.
At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.
About the Free Bet Wheel
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Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.
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Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.
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Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.
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£100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.
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Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.
Strengthening Operator Partnerships Through Enhanced User Experience
By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.
Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”
Driving Retention Through Gamification
This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.
The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,
The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.
Elemental Fusion
Spinmatic unveils groundbreaking hybrid Slot-Plinko game
Reading Time: 2 minutes
Spinmatic, a leading developer of cutting-edge casino games, today announced the launch of Elemental Fusion, a revolutionary title that fuses the mechanics of Video Slots with the engaging features of Plinko games. This innovative product release highlights Spinmatic’s commitment to developing unique and compelling gaming experiences for the igaming market.
Elemental Fusion introduces a novel hybrid model, offering players a distinctive blend of traditional reel-spinning action and a collector-driven bonus system culminating in a dynamic Plinko round. The game consists of harnessing the power of five sacred elements -Fire, Earth, Water, Air and Galaxy- guided by an in-game Alchemist character.
The core innovation lies in two distinct yet interconnected features:
- Accumulative multipliers & Fusion reaction: The game features five Element Elixir symbols. Landing these symbols triggers a Fusion Reaction where an accumulative multiplier builds up. Multipliers can reach up to x50 and stack across spins. When a win is achieved, it is multiplied by the accumulated value, which then resets.
- Collect Feature & Plinko Bonus: Players activate the Plinko bonus round by collecting 10 Element Elixir symbols for one of the four core elements (Water, Air, Earth or Fire). Landing a Special Plinko Symbol on the 3rd reel randomly contributes one symbol to the corresponding element’s collector. A key mechanism is that other element collectors do not reset when a Plinko game is triggered, allowing for the rapid chaining of bonus rounds.
The Plinko bonus round offers a sophisticated and varied experience, determined by the collected element. Before the balls drop, a wheel spins to determine the number of balls, ranging from a minimum of 10 to an impressive 100.
Each of the four unique Plinko games features 16 rows and is designed with a distinct volatility profile and prize mechanic, and each guarantees a specific Jackpot tier (Mini, Midi, Maxi and Grand Jackpot).
Spinmatic invites operators to integrate Elemental Fusion immediately to offer players this pioneering gaming experience.
The post Spinmatic unveils groundbreaking hybrid Slot-Plinko game appeared first on European Gaming Industry News.
Industry Awards
RedCore was awarded “Transformation of the Year” at SiGMA Rome
Reading Time: < 1 minute
The RedCore business group received the “Transformation of the Year” award at the SiGMA Central Europe Awards ceremony, which took place as part of SiGMA Central Europe on November 3 in Rome. The award honors the company’s successful transformation from PIN-UP Global, an iGaming-focused holding company, to a diversified technology business group operating in various areas of digital business.
RedCore is the result of a large-scale transformation of PIN-UP Global, which began in 2024. This was a logical step that allowed the holding company to expand beyond the iGaming industry. The accumulated expertise allows the brands included in the business group to create technological solutions for fintech, marketing platforms, e-commerce, regulatory technologies, customer service, and platform B2C services with high user engagement.
Today, the international business group RedCore includes seven independent brands: PIN-UP Partners, Frogo, Pay.Partners, Communications Hub, mr.Booster, Riddick’s Partners, Talk with Us.
“This award recognizes that we have made the right strategic move. Over nine years of working in iGaming, we have accumulated expertise that is applicable far beyond a single industry. RedCore is the result of a transition from internal solutions to independent products for the market. We have created a business group ready to share high-quality technologies and team expertise with various digital businesses,” comments Marina Ilina, CEO and founder of RedCore.
The “Transformation of the Year” award at the SiGMA Central Europe Awards is especially significant as it recognizes RedCore’s ability to successfully adapt to changing market conditions and create new opportunities for growth. The award organizers highly appreciated the scale of the changes, the speed of their implementation, and the results of the transformation.
The post RedCore was awarded “Transformation of the Year” at SiGMA Rome appeared first on European Gaming Industry News.
Latest News
8 Years Of Trust And Growth: The Story Of The N1 Partners × Askgamblers
Since 2018, one of the iGaming affiliate leaders, AskGamblers, has been partnering with N1 Partners, right from the beginning of the affiliate program’s rise. This collaboration has evolved into a proven growth engine for both brands.
Partnering for Scale: Why AskGamblers Chose N1 Partners
Working together, AskGamblers and N1 Partners have leveraged data-driven optimisation across GEOs. This lets AskGamblers scale traffic and conversions while N1 Partners deepens its footprint across key markets.
When the N1 Puzzle Promo was announced, the AskGamblers team shared their reaction:
“We received exciting news from our esteemed N1 Partners affiliate manager regarding this promotion. We are particularly thrilled about the grand prize – a helicopter – and are fully committed to participating with the goal of winning it!” said the AskGamblers team.
Driving SEO Traffic: The AskGamblers Formula
The AskGamblers’ focus is on providing genuine value and a high-quality user experience, so that visitors don’t just arrive, but return. That aligns seamlessly with N1 Partners’ philosophy of not just driving volume, but building players with retention and lifetime value.
“Secrets and tips exist in every domain. Still, great things are accomplished through hard work, an open mind, adaptability, and curiosity. Users will come back because of the added value and the best experience,” the AskGamblers team emphasised.
Stepping into the Race: AskGamblers Joins the N1 Puzzle Promo
When N1 Partners launched its huge-scale promotion campaign, the N1 Puzzle Promo, AskGamblers was quick to take a leading position. This promo offers a global affiliate competition with standout luxury prizes, including a grand prize – Robinson R22 Beta II helicopter – and a leaderboard structure that drives performance.
As soon as the promo launched, the AskGamblers team decided to go for the grand prize and dominate the leaderboard. With the guidance and support of N1 Partners’ affiliate team, the AskGamblers team selected several brands from the N1 portfolio, prioritising high-converting brands within the network, pivoted resources, and increased focus on SEO and long-term traffic value.
Leaderboard Mindset: Motivation, Competition & Expectations
AskGamblers is a highly competitive team, and the N1 Puzzle Promo format hits the mark. For N1 Partners, this speaks directly to our goal: bringing top-tier affiliates into big campaigns where they can shine and scale.
As participants get closer to the final stage of the N1 Puzzle Promo, the competition becomes even more intense, with the AskGamblers team confidently maintaining its position in the top 10 and actively moving towards the prize-winning places.
Beyond Traffic: What Success Looks Like
If AskGamblers wins the helicopter, the vision is as bold as it is fun.
“Wouldn’t it be great to skip notorious traffic and take a helicopter ride to the next iGaming event?” said the AskGamblers team.
Such an approach shows that this is about partnership, performance, and flair — not just metrics.
The N1 Puzzle Promo runs through the end of 2025, giving you a live chance to climb the leaderboard, win luxury prizes, and capture the grand prize: a Robinson R22 Beta II helicopter.
Don’t wait, sign up now, drive high-quality traffic and earn puzzle pieces! With N1 Partners’ multi-brand affiliate program, dedicated support, and global reach, your chances of rewards are streamlined. Join the race, collect your puzzle pieces, and hit the top!
Plus, there is a special bonus activity to earn even more puzzle pieces, and premium prizes. From September 1 to November 30, enter the 2nd lottery of the N1 Puzzle Promo with a fresh set of luxury prizes.
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