Latest News
The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool
One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.
At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.
About the Free Bet Wheel
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Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.
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Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.
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Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.
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£100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.
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Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.
Strengthening Operator Partnerships Through Enhanced User Experience
By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.
Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”
Driving Retention Through Gamification
This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.
The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,
The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.
affiliate marketing
Digicode to demo Diger Suite iGaming stack at iGB L!VE London 2026
The company says it will show five modules covering RGS, PAM, payments, affiliates and an AI ops assistant at ExCeL London on 1–2 July.
Digicode will exhibit at iGB L!VE London 2026 on July 1–2 at ExCeL London, where it plans to showcase its Diger Suite modular iGaming technology ecosystem.
The company said the Diger Suite is built to help operators integrate multiple technology partners while maintaining player experience, compliance workflows and operational agility as they expand into regulated markets.
Digicode’s product lineup at the show includes DigerRGS (remote game server for launching, distributing and managing content across jurisdictions), DigerPAM (player account management covering player operations, compliance and responsible gaming controls), and DigerPay (payment orchestration supporting local payment methods and regulatory requirements).
It will also present DigerClick, an affiliate management platform with tracking, partner management, commission automation and analytics, plus DigerCompanion, described as an AI-powered operational assistant for automating customer support and internal workflows.
Digicode said its team will use the event to meet operators, game providers, affiliates and technology partners to discuss platform interoperability, modernization of legacy systems, and approaches to reducing vendor lock-in through modular integrations.
The post Digicode to demo Diger Suite iGaming stack at iGB L!VE London 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
content-supply
Million Games launches Skull King’s Treasure with partner studio Arcane Pixel
High-volatility 6×6 cluster slot goes live to operators and aggregators via Million Games on 30 June 2026.
Million Games has launched Skull King’s Treasure, a high-volatility cluster slot developed in partnership with Million Stars studio Arcane Pixel. The game becomes available to operators and aggregators through the Million Games distribution network on 30 June 2026.
The title is Arcane Pixel’s first release under the Million Games brand. It runs on a 6×6 grid with a cluster pay mechanic, paying on connections of five or more matching symbols and using cascading wins to enable multiple outcomes from a single spin.
Gameplay is built around Wild generation and multiplier progression via the Skull King mechanic. Winning Wild symbols are absorbed to increase the multiplier for subsequent cascades, linking continued wins with increased payout potential.
A Free Spins mode triggers on four or more Scatter symbols and awards up to 10 spins. During Free Spins, the multiplier does not reset between spins.
“With Skull King’s Treasure, Arcane Pixel has delivered a confident first release,” said Thomas Nimstad, CEO of Million Games. “The game combines familiar cluster mechanics with strong multiplier progression, creating a clear and engaging experience with real upside. It’s exactly the kind of partner-driven innovation the Million Stars programme is built to support.” Million Games said the title has a maximum win potential of 10,000x the bet.
The post Million Games launches Skull King’s Treasure with partner studio Arcane Pixel appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
executive-moves
Paysecure hires Entain’s Ganesh Iyer as Head of Product
The payment orchestration platform also appoints Lili Piper as Senior Partnership Manager and adds infrastructure and blockchain leads.
Paysecure has appointed Ganesh Iyer, formerly of Entain, as Head of Product, as the payment orchestration platform looks to scale internationally across iGaming and global ecommerce.
Paysecure said Iyer will lead the next stage of product design. At FTSE 100-listed Entain, he led Global Payments across 20+ regulated markets, managing a team of seven Product Managers and distributed engineering squads.
The company also named Lili Piper as Senior Partnership Manager. Piper previously worked as Business Development Director at Volt.io and Senior Business Development Manager at Paysafe, and will focus on growing revenue from Paysecure’s partner network and adding strategic partners to expand payment method choice for clients.
Paysecure added that it has made further hires over the last two months, including Head of Infrastructure and Head of Blockchain, as it expands its technical footprint.
Ganesh Iyer, Head of Product, Paysecure, commented, “After time at Entain, I am pleased to join the Paysecure team and having worked on the operator side of the orchestration space, I can’t wait to get started. I’m looking forward to refining our products to clearly address the deep needs of our client personas, and surface clear product and functionality feature sets that differentiate us in our market as a challenger brand.”
Amit Hooja, Co-Founder and CEO at Paysecure, said: “We’re excited to welcome Ganesh and our new colleagues to the Paysecure team. Ganesh will spearhead our product development, and there’s a shared sense of purpose towards the work we are doing, which we believe is game changing in the payment orchestration space. We look forward to bringing new products to the market and continue to lead the way in the sector”.
The post Paysecure hires Entain’s Ganesh Iyer as Head of Product appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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