Latest News
Octoplay accelerates UK and Irish growth with strategic BoyleSports partnership
Octoplay expands its UK and Irish presence through integration with BoyleSports, Ireland’s largest independently owned bookmaker. The partnership brings Octoplay’s premium gaming portfolio to BoyleSports’ digital platforms, marking the company’s third major UK market integration in recent months.
This strategic move brings popular titles such as Cash Link Express: Hold & Win, Lightning Blitz: Chain Collect, and The Great Jackpot Expedition to BoyleSports’ extensive UK player base. Building on partnerships with tier-one operators like Rank Group, Flutter Entertainment, and William Hill, this collaboration further demonstrates the UK and Irish market’s strong response to Octoplay’s premium gaming products.
“BoyleSports’ extensive market reach and strong brand presence strengthen our position as we accelerate our UK expansion,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This collaboration reinforces our strategic focus on the UK and Irish market and allows us to deliver our premium titles to an even broader audience.”
James Stephenson, Gaming Manager at BoyleSports, adds: “Octoplay’s proven performance and strategic approach to game development made this collaboration an ideal fit for our game portfolio. Its strong results in the UK and Ireland, and its focus on premium quality complement our vision of delivering exceptional, responsible entertainment to our players.”
The partnership with BoyleSports marks another strategic step in Octoplay’s expansion across regulated markets. With a growing presence across ten key European jurisdictions, including the UK, Italy, Sweden, Denmark, Belgium, Netherlands, Romania, Ontario, Malta, and Slovakia, as well as a recent provisional license in Michigan, Octoplay’s momentum reflects its consistent delivery of high-performing content that resonates with players across multiple markets.
The post Octoplay accelerates UK and Irish growth with strategic BoyleSports partnership appeared first on European Gaming Industry News.
EGT
EGT opens Netherlands office in Den Bosch
EGT has officially opened a new office in the Netherlands in ’s-Hertogenbosch (Den Bosch). The launch was marked with an event on May 13 attended by representatives of local operators, partner companies and industry professionals, the company said.
Guests toured the office showroom and were introduced to EGT’s latest land-based and iGaming solutions offered on the Dutch market.
Yuliana Ilieva, Director of EGT Netherlands, said: “I would like to thank everyone who is here with us tonight to celebrate this milestone for EGT Netherlands. The opening of the office in Den Bosch – the capital of North Brabant province and a strategic location in the country – is an important step for EGT and clearly states the company’s long-term commitment to this market, where we already have a strong footprint in both the land-based and online segments. Our new local presence will allow us to be closer to our current and future clients and to develop our partnerships here even more effectively. Despite the challenges of the highly regulated Dutch gaming environment, we are confident that our personal approach to each customer, combined with our products, developed specifically for the Netherlands, will contribute to the growth and success of both our and operators’ business.”
Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, added: “We see enormous potential in the Dutch market and are ready to invest in our sustainable development here. I believe that our new office, with its strategic location and talented and dedicated team, will play a key role in achieving our main goals of expanding and solidifying EGT’s positions as a preferred gaming provider in the country.”
The post EGT opens Netherlands office in Den Bosch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content partnership
QTech Games adds PLAYSTAR content in new aggregation deal
QTech Games has signed a provider partnership with PLAYSTAR (PS) to add the supplier’s slots and card games to QTech’s aggregation platform.
Under the deal, QTech’s operator clients can access PLAYSTAR titles including Deng Deng, Super Gems, Lucky Ace 2, and Mahjong Origin, alongside card games such as Tui Dummy and Hi-Low.
The companies positioned the agreement as part of PLAYSTAR’s expansion beyond Asia, with QTech highlighting distribution into emerging markets including Africa and Latin America.
Angel, BD at PLAYSTAR, said: “QTech is a natural habitat for our superior content which awaits players every time they enter through an online casino’s digital doors. After initial success in our home territories over our first decade of operations, PLAYSTAR is now broadening our reach across emerging markets via QTech’s flexible gateway to high-potential regions.”
Philip Doftvik, CEO at QTech Games, said: “It’s a feather in our cap to have integrated more premium content from PLAYSTAR. They’re a proven performer who prioritise the immersive experience that users enjoy at the heart of every game. Recent industry recognition as a rising-star supplier underscores their ascendant curve, and we’re delighted to have added PS to QTech’s stable of stars.
“We now look forward to showcasing these games across new markets which, in most cases, break new ground for PS.”
The post QTech Games adds PLAYSTAR content in new aggregation deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Altenar
Altenar rolls out World Cup Lobby event hub for sportsbook operators
Altenar has launched a dedicated World Cup Lobby designed to help sportsbook operators package World Cup content in a single event hub during this summer’s tournament.
The company said the lobby is built for high-traffic periods, with a curated destination where operators can surface relevant markets, statistics, promotions and betting opportunities in one place. Altenar pointed to a “record 104 matches” across 16 cities as the context for simplifying tournament discovery and navigation.
The World Cup Lobby combines Altenar’s sportsbook with widgets and navigation built for major tournaments. Altenar said interactive team and player carousels surface BetCards, markets and promotions via swipeable feeds, with team and player pages providing access to statistics and related betting opportunities.
Other features include integrated standings, knockout trees and outright markets, aiming to keep users moving between matches, teams, players and selections without switching across multiple pages. Altenar said operators can localise the lobby by prioritising teams, competitions and markets for regional audiences, and use player behaviour to surface personalised recommendations.
Nikos Zygouris, Head of Sportsbook Product at Altenar, said: “Major tournaments such as this year’s World Cup create huge engagement and our goal with the new lobby is to build an environment where players can explore everything around the competition in one place.
“The World Cup Lobby brings together markets, statistics, teams and personalised recommendations into a single experience, helping operators to deliver a more intuitive and engaging sportsbook during the biggest moments in the sporting calendar.”
The post Altenar rolls out World Cup Lobby event hub for sportsbook operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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