Asia
ESFI’s Lokesh Suji Re-Elected as Asian Electronic Sports Federation VP, South Asia, Strengthening India’s Esports Leadership
In a significant boost for Indian esports, Lokesh Suji has been re-elected unopposed as Vice President for South Asia in the Asian Electronic Sports Federation (AESF) during its recent online Electoral General Assembly in Hong Kong for a four-year term. Holding this position since AESF’s inception, Suji’s re-election highlights India’s growing influence in international esports, reinforcing the Esports Federation of India’s (ESFI) role in shaping the region’s competitive gaming landscape.
The AESF Electoral General Assembly, chaired by outgoing President Kenneth Fok, convened representatives from 38 member nations and OCA Deputy Director General Vinod Tiwari. Thailand’s Santi Lothong secured the AESF Presidency with a simple majority, alongside new Vice Presidents for different Asian zones.
“I am deeply grateful for the continued trust placed in me and extend my sincere thanks to Kenneth (Fok) for his leadership and guidance over the years. I also look forward to working closely with Santi (Lothong) for this next phase. This re-election is not just a personal milestone but a testament to the remarkable growth of esports in India and South Asia. Esports in Asia is entering a defining era, and I am committed to ensuring that our players, federations, and stakeholders receive the recognition, opportunities, and platforms they deserve,” said Lokesh Suji, Vice President, South Asia, of AESF and Director of ESFI.
As Asia’s esports governing body, recognised by the Olympic Council of Asia (OCA), AESF has been instrumental in getting esports included in Asian Games and hosting major tournaments like the Asian Esports Games 2018 and the Asian Games 2022, featuring top titles such as Dota 2, Street Fighter 6, and FIFA Online. AESF has also been selected as the Technical Delegate for Esports at the 20th Asian Games Aichi-Nagoya 2026.
Commenting on Suji’s re-election, Santi Lothong, the incoming AESF President, said: “Having worked alongside Lokesh for years, I have witnessed his unwavering dedication to developing esports in South Asia and beyond. His leadership, vision, and relentless efforts have helped shape the region’s competitive landscape. I look forward to continuing our collaboration and strengthening esports across Asia under this new leadership phase.”
Kenneth Fok, the outgoing AESF President, added: “Lokesh has been a steadfast pillar in AESF’s journey, always pushing to elevate esports across Asia. His passion and commitment have left a lasting impact, shaping key initiatives and strengthening our community. It’s been a pleasure working alongside him, and I am confident he will continue driving esports forward.”
Under Suji’s leadership, India has made significant strides in esports, with historic medal finishes in the Commonwealth Esports Championship 2022, BRICS Esports Championship and Asian Esports Games and strong performances in the Asian Games 2018 and 2022, where Indian athletes proved their mettle against the world’s best. ESFI is further cementing India’s esports dominance with the WAVES Esports Championship (WESC) —a pioneering initiative that fosters homegrown talent and provides Indian players with an international platform to compete at the highest level. WAVES Esports Championship is one of the ‘Create in India Challenge’ as part of Ministry of Information & Broadcasting’s marque event ‘World Audio Visual & Entertainment Summit’ (WAVES) to be held on 1-4 May 2025, Mumbai.
Recognized by and Member of the International Esports Federation, Asian Esports Federation, and Global Esports Federation, ESFI remains dedicated to strengthening India’s position on the global esports stage.
The post ESFI’s Lokesh Suji Re-Elected as Asian Electronic Sports Federation VP, South Asia, Strengthening India’s Esports Leadership appeared first on European Gaming Industry News.
Asia
BETBY TO TAKE CENTER STAGE AT SiGMA ASIA MANILA WITH PARTICIPATION ON PANEL ABOUT EMERGING TECH IN SPORTS BETTING
BETBY, the forward-thinking sportsbook provider, has announced that its Head of Sportsbook Product, Kirill Nekrasov, will be joining a high-level panel at the upcoming SiGMA Asia Manila 2025, taking place at the SMX Convention Center.
Set to speak on June 3rd at 3:15 PM on the SiGMA Stage, Nekrasov will contribute his expertise to the panel titled “Benefits and Use Cases of Emerging Tech For Sports and eSports.” The session will explore how innovative technologies are transforming both the operational and experiential sides of the sports and esports industries. From AI-driven engagement tools and tokenized fan communities to performance-based crowdfunding and new revenue models, the discussion will highlight the disruptive potential of tech across the betting ecosystem.
Kirill will be joined on stage by a distinguished group of thought leaders, including Dr Jane Thomason, Emeritus Chair of the World Metaverse Council; Joebert Yu, Secretary General of the Philippine Electronic Sports Organization (PESO); Tryke Gutierrez, CEO of Tier One Entertainment; and Leo Andrew “Jab” Escutin, General Manager of the Sibol National Esports Team.
With a strong background in product development and a deep understanding of sportsbook innovation, Nekrasov is uniquely positioned to offer insight into how these emerging technologies can be practically applied to deliver more engaging, personalised and scalable betting experiences.
“More than an enabler, technology nowadays is a driver of entirely new market dynamics,” commented Kirill Nekrasov. “At BETBY, we see incredible potential in AI, automation and data analytics not only to streamline sportsbook operations, but to create richer, more immersive user journeys. I’m excited to join this panel and share how we’re applying these concepts through, for instance, our proprietary esports solution Betby.Games.”
While Nekrasov’s participation in the panel will be a highlight, BETBY’s broader presence at SiGMA Asia Manila will also reflect its growing commitment to the Asian market. Situated at stand 2143, the BETBY team will be on hand throughout the event to showcase its industry-leading, localised sportsbook solution and engage with stakeholders on the region’s evolving demands and opportunities.
The post BETBY TO TAKE CENTER STAGE AT SiGMA ASIA MANILA WITH PARTICIPATION ON PANEL ABOUT EMERGING TECH IN SPORTS BETTING appeared first on European Gaming Industry News.
Global entertainment company drives talent search and affiliate program across the region
Parimatch, the global entertainment company, will join SiGMA Manilla, the premier regional gaming event, renewing its commitment to Southeast Asia and showcasing its top-level services and partnership opportunities.
Parimatch’s presence at SiGMA Manilla coincides with the launch of the Parimatch employer brand in Southeast Asia in the second quarter of the year and a dedicated Asia careers site on June 1, with over 100 open roles.
The company will also be expanding its highly successful affiliate program Parimatch AFF across the region, offering exclusive terms and full support for solo media buyers and teams with high quality traffic. The program is already operating globally, including in the Middle East, Southeast Asia, and Europe.
The company’s stand (N2145) will feature the exciting events and offers that have come to be expected from the premium global brand. Come and meet the Parimatch team, connect and close deals; join winning premium giveaways and win luxury prizes, grab exclusive merchandize, and relax in our chill bar zone.
Parimatch is also an official sponsor of the Affiliate Retreat by SiGMA, a three-day retreat for affiliates in stunning El Nido.
Parimatch’s presence at SiGMA Manila this year highlights the brand’s renewed focus on expanding its highly successful affiliate program, PM AFF, and attracting top talent across Southeast Asia. The company continues to invest in a people-first, performance-driven culture — something visitors will experience firsthand at the Parimatch stand. The team looks forward to reconnecting with long-term partners and forging new relationships during the event.
The post Parimatch renews commitment to Southeast Asia at SiGMA Manilla appeared first on European Gaming Industry News.
Amusnet is set to participate in SiGMA Asia 2025, one of the region’s premier gaming exhibitions, taking place on 4-5 June 2025 at the SMX Convention Center in Manila. The event is expected to welcome over 20,000 delegates, including government officials, senior executives, global operators and providers, as well as prominent industry influencers. Endorsed by PAGCOR (Philippine Amusement and Gaming Corporation), Cagayan Economic Zone Authority (CEZA), and Philippine Tourism Promotions Board (TPB), SiGMA Asia serves as the premier forum for charting the future of gaming in the region.
“Our participation at SiGMA Asia marks an important step in establishing presence across the region. We are focused on expanding our local team and building on our ongoing market research to create a compelling portfolio that resonates with local preferences. We are deeply aware of the region’s diverse cultural and regulatory landscape, and this understanding remains a cornerstone of our long-term strategy,” said Borislav Marinov, Head of Business Development, Land-Based at Amusnet.
At the event, visitors will have the opportunity to experience the premium Type S 32 slot cabinet, powered by the AmuseBox platform. This platform supports a vast variety of games featuring player favorites such as Extra Crown, Virtual Roulettes, 20 Golden Coins and many more, including the signature four-level bonus game, Jackpot Cards Plus – a proven driver of player engagement and revenue growth.
Amusnet will also present a curated selection of its popular slot titles, including 20 Golden Coins, Candy Palace, Cocktail Rush, Cavemen and Dinosaurs, Extra Crown, Hot Deco, 27 Eternal Hot, as well as new releases like Coin Gobbler and the upcoming Asia-inspired theme slot.
The company will also showcase its Live Casino offerings, including Dynamic Roulette 120x and three next-generation Virtual Roulettes. The portfolio also features the newly released Showtime Roulette 500x, offering unparalleled customization options; Football Thrill, a fast-paced title inspired by the world’s most popular sport; and Extra Crown Deluxe Live, which merges slot-style gameplay with the excitement of live-streamed action.
An important product highlight will be Amusnet’s latest bonus system Golden Coins Link Jackpot and the promotional tool Tournaments.
The post Amusnet Reinforces Strategic Presence in Asia at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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