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NOVOMATIC Argentina hosted a successful event with the ‘NOVOMATIC Experience’ during SAGSE 2025

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Held in a private and sophisticated setting at the Rooftop in Puerto Madero, the NOVOMATIC Experience attracted a distinguished audience of 80 industry leaders, strategic partners, and customers. Guests enjoyed privileged access to the latest innovations, live demonstrations, strategic networking, and premium entertainment.

An outstanding showcase of NOVOMATIC’s excellence

The event provided a unique platform for the exploration of NOVOMATIC’s cutting-edge portfolio, featuring state-of-the-art cabinets, Linked Progressives, and advanced casino management systems. Attendees were impressed by the seamless integration of innovation and entertainment that provided a truly immersive experience.

The premiere of GLOBE LINK™ Xtension Volume 2 in the elegant V.I.P. Lounge™ Curve 1.43 drew lots of attention, as did the powerful ULTRA BOOST™ Link on the PANTHERA™ Curve 1.43. Additionally, the DIAMOND X™ 1.55J with NOVO LINE™ GOLDEN LINK™ Edition 2 and the BLACK EDITION II 3.27 with IMPERA LINK™ Series 2, as well as the engaging MONEY PARTY™ Edition 1, which was showcased in the versatile FUNMASTER 2.27 cabinet, further enhanced the presentation, offering a comprehensive showcase of NOVOMATIC’s gaming solutions.

Guests also enjoyed participating in an exciting live tournament, powered by NOVOMATIC’s acclaimed Casino Management System. The event provided the ideal atmosphere for building relationships, exchanging insights, and creating valuable business opportunities.

Positive feedback and regional commitment

Reflecting on the event’s success, Fabián Luis Grous, Managing Director of NOVOMATIC Argentina, expressed his satisfaction: “The NOVOMATIC Experience was an incredible success. We were delighted to welcome so many esteemed guests and present our latest innovations in such an exclusive environment. This event not only strengthened our relationships but also reaffirmed our commitment to the evolution of gaming in Latin America.”

The NOVOMATIC Experience has once again set new standards of exclusivity in the gaming industry. With overwhelmingly positive feedback from attendees, the event stands out as one of the highlights of SAGSE 2025 week, delivering innovation, networking, and entertainment of the highest quality.

The post NOVOMATIC Argentina hosted a successful event with the ‘NOVOMATIC Experience’ during SAGSE 2025 appeared first on Gaming and Gambling Industry in the Americas.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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AGCO

ThrillTech wins AGCO supplier licence to enter Ontario market

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ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.

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