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BGaming Launches Data-Driven Players Hub
Rapidly expanding content provider launches game-changing player engagement platform
Popular iGaming content provider BGaming announces the official launch of Players Hub, a platform designed to provide players with real-time data and insights, early access to games, and more. These features enable them to make informed decisions about how they play and to find the best games to suit their needs.
Players Hub is a milestone in BGaming’s three-year player-centric strategy. During the test period, over 5,000 organic player registrations were received without any promotion. Players Hub grants access to data aggregated from all game servers, including live RTP stats, top wins, and trending games. The roadmap also allows registered players to test upcoming titles, providing BGaming with valuable feedback ahead of releases.
Competition is also an essential element of the Players Hub, with leaderboards showcasing players’ biggest wins. BGaming aims to provide additional information for players, such as Hit Rate and Free Spin Hit Rate, which allows players to develop gaming strategies and find games that best suit their playing style. Moreover, registered players have access to more useful options, perks, and features in the Players Hub.
Alongside its player benefits, Players Hub is also an incredible resource for businesses. Its real-time data provides insights into player behaviour and helps understand what drives customer engagement and retention, essentially serving as a real-time focus group.
This also provides valuable feedback for BGaming and its partners, allowing the company to tweak its products and create games that constantly meet the evolving players’ demands. Affiliates can also effectively utilise it, optimising conversions and developing enhanced game positioning and engagement strategies.
Above all else, the Players Hub is a demonstration of BGaming’s capabilities and commitment to innovation. It is the culmination of three years of work with players, reinforcing the company’s position as a game-changing iGaming content provider.
Kate Puteiko, Chief Marketing Officer, said: “We are excited to continue studying player behavior and further developing our B2C initiatives. In addition to Players Hub, we have already launched MaxWin Club – a special project for gambling streamers who love our games and want to showcase their skills while winning unique prizes.
We also continue conducting game tests for our titles in development, gathering valuable feedback from players and streamers to refine and enhance our games. This gives us a great understanding of how players operate, which is invaluable to us, as a game provider, and our partners.”
The post BGaming Launches Data-Driven Players Hub appeared first on European Gaming Industry News.
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
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