Latest News
BGaming Launches Data-Driven Players Hub
Rapidly expanding content provider launches game-changing player engagement platform
Popular iGaming content provider BGaming announces the official launch of Players Hub, a platform designed to provide players with real-time data and insights, early access to games, and more. These features enable them to make informed decisions about how they play and to find the best games to suit their needs.
Players Hub is a milestone in BGaming’s three-year player-centric strategy. During the test period, over 5,000 organic player registrations were received without any promotion. Players Hub grants access to data aggregated from all game servers, including live RTP stats, top wins, and trending games. The roadmap also allows registered players to test upcoming titles, providing BGaming with valuable feedback ahead of releases.
Competition is also an essential element of the Players Hub, with leaderboards showcasing players’ biggest wins. BGaming aims to provide additional information for players, such as Hit Rate and Free Spin Hit Rate, which allows players to develop gaming strategies and find games that best suit their playing style. Moreover, registered players have access to more useful options, perks, and features in the Players Hub.
Alongside its player benefits, Players Hub is also an incredible resource for businesses. Its real-time data provides insights into player behaviour and helps understand what drives customer engagement and retention, essentially serving as a real-time focus group.
This also provides valuable feedback for BGaming and its partners, allowing the company to tweak its products and create games that constantly meet the evolving players’ demands. Affiliates can also effectively utilise it, optimising conversions and developing enhanced game positioning and engagement strategies.
Above all else, the Players Hub is a demonstration of BGaming’s capabilities and commitment to innovation. It is the culmination of three years of work with players, reinforcing the company’s position as a game-changing iGaming content provider.
Kate Puteiko, Chief Marketing Officer, said: “We are excited to continue studying player behavior and further developing our B2C initiatives. In addition to Players Hub, we have already launched MaxWin Club – a special project for gambling streamers who love our games and want to showcase their skills while winning unique prizes.
We also continue conducting game tests for our titles in development, gathering valuable feedback from players and streamers to refine and enhance our games. This gives us a great understanding of how players operate, which is invaluable to us, as a game provider, and our partners.”
The post BGaming Launches Data-Driven Players Hub appeared first on European Gaming Industry News.
Casino Bonus Features
PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot
PopOK Gaming has launched Macaco Millionario, a vibrant online slot inspired by Chinese symbolism and designed with an innovative double-grid bonus feature.
Rich red and gold visuals, lucky symbols, and a playful Macaco character combine to deliver a visually engaging and rewarding gaming experience.
The game features a 5×3 layout with 30 fixed paylines and two types of Wilds, including Double Wilds that count as two symbols for higher winning potential. The Double Fortune Free Spins round introduces an extra 5×3 reel set, allowing players to spin two grids simultaneously. Wins across both grids trigger multipliers up to x20, and retriggers extend the bonus for bigger payouts.
With a maximum multiplier of x1,732, Macaco Millionario delivers exciting bonus features, including Free Spins, Double Free Spins, Double Win Multipliers, Extra Spins, and a jackpot option. The game offers an RTP of 96.56% and supports bets from EUR 0.02 to EUR 100, fully optimized for web and mobile play. Multi-language support includes English, Brazilian Portuguese, Spanish, Chinese, and Hindi.
“Macaco Millionario blends cultural familiarity with a unique bonus structure that delivers thrilling moments in every spin,” said Tsovinar Elchyan, Head of Partnerships at PopOK Gaming. “The double-grid feature sets it apart from traditional slots, offering operators and players something truly innovative.”
The slot is now live and available for integration across all platforms supporting PopOK Gaming content. Operators interested in adding Macaco Millionario to their portfolios can contact PopOK Gaming directly.
The post PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI in lottery
Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering
Scientific Games has appointed Rich Wasserman as Senior Vice President of Product Engineering, reinforcing its commitment to advancing lottery systems technology and digital innovation.
Based in Atlanta, the global lottery provider continues to expand its technology leadership as one of the fastest-growing suppliers of retail and digital lottery solutions worldwide.
Leadership Experience from Amazon, Facebook and Stitch Fix
Wasserman brings more than 20 years of experience leading engineering, data science and product teams across high-performance technology platforms.
He previously held senior leadership roles at:
- Amazon
- Stitch Fix
At Stitch Fix, he served as Vice President of Engineering and Data Science, leading automation, AI-driven systems and platform optimization initiatives. Wasserman holds a Ph.D. in Electrical Engineering and a Computer Science degree from the University at Buffalo.
Driving Innovation Across Global Lottery Platforms
In his new role, Wasserman will oversee Product Engineering across Scientific Games’ global portfolio serving more than 150 government-regulated lotteries. His responsibilities include advancing:
- Retail lottery systems
- Digital lottery platforms
- Hardware and software innovation
- Data analytics and AI capabilities
- Consumer engagement technologies
CEO Pat McHugh stated that Wasserman’s experience scaling AI-powered platforms at world-class technology firms will help accelerate innovation and deliver next-generation lottery solutions focused on sustainable growth.
Strengthening Lottery Technology Leadership
Scientific Games continues to invest in technology, analytics and digital transformation to enhance consumer experiences across retail and online lottery channels. The appointment underscores the company’s strategy to integrate advanced analytics and machine learning into its global lottery ecosystem.
The post Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
betting brand sponsorship
Esportes da Sorte and Corinthians Renew Master Sponsorship Until 2029
Esportes da Sorte has renewed its master sponsorship agreement with Sport Club Corinthians Paulista, extending the high-profile partnership through 31 December 2029. The new long-term deal significantly increases investment and expands commercial activations across Brazilian football.
Investment Details and Contract Value
Under the renewed agreement, the sponsorship moves into a higher investment tier, estimated at BRL 150 million per year, with performance-based incentives that could raise the total annual value to over BRL 200 million.
All funds will be allocated directly to Corinthians, with the club maintaining full responsibility for managing the investment and strategic deployment.
Expanded Commercial Rights and Activations
The renewed master sponsorship includes:
- Brand visibility on match and training kits
- Digital and stadium activations
- Fan engagement experiences
- Institutional initiatives
- Support for sporting and social projects
The partnership also strengthens activations at Neo Química Arena, including continued support for the Doe Arena Corinthians campaign, which has already raised more than BRL 40 million.
Strategic Focus on Brazilian Football
Darwin Filho, CEO of Grupo Esportes Gaming Brasil, emphasized that the renewal reinforces the company’s long-term commitment to Brazilian football and its connection with one of the country’s most passionate fan bases. The agreement is positioned as a benchmark master sponsorship model, built on sustained investment, brand engagement and institutional development.
Since the partnership began in 2024, Esportes da Sorte and Corinthians have launched numerous initiatives, including matchday activations, hospitality programs, social media campaigns and on-pitch experiences. The sponsorship has also supported both men’s and women’s football operations, helping strengthen competitive performance and fan engagement across multiple areas of the club.
With this renewal, Esportes da Sorte consolidates its presence in Brazil’s sports sponsorship landscape, while Corinthians secures long-term financial backing to support its sporting and commercial ambitions.
The post Esportes da Sorte and Corinthians Renew Master Sponsorship Until 2029 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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