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TXODDS GOES LIVE WITH LACERTA SPORTS’ PRICE MANAGEMENT SERVICE

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Starlizard’s B2B Arm to Provide Soccer and Cricket Odds for TX Fusion Platform
TXODDS, the pioneering supplier of sports betting data, has collaborated with elite market makers Lacerta Sports to integrate its price management service within its TX Soccer Elite and TX Cricket Elite products.
Operator partners to TXODDS now have access to the gold standard in soccer and cricket pricing. Lacerta’s price feeds—available with 100% true pricing or a fully marginated offering—are made available via the TX Fusion platform, which boasts ultra-low latency data feeds for both pre-match and in-play markets.
The unique partnership empowers sportsbooks to access odds data from Lacerta’s renowned pricing models seamlessly, tested and proven in low-margin, high-volume environments across 350+ global leagues and competitions for soccer.
The TX Cricket Elite product also delivers market-high match coverage across all formats, powered by Lacerta’s unique multi-sourced scout inputs and modelling, designed for Indian-style exchange markets and adapted for western betting requirements.
With the soccer and cricket offerings already live, the two parties are also currently working towards launching additional feeds for basketball and multiple NCAA sports, giving US brands the chance to better stand out in an increasingly homogenous odds marketplace.
Einar Knobel, CEO at TXODDS, commented on the partnership: “Lacerta Sports and Starlizard’s reputation precedes them when it comes to trading expertise. They’re tested within the most challenging betting conditions, and we’re pleased to be the first odds data provider to partner with them for the benefit of our global sportsbook partners.
“TX Cricket Elite and TX Soccer Elite combine best-in-class trading expertise with the ultra-low latency of our delivery platform, and this will empower operator partners to lead the market in their respective sports with sharper pricing, built for their trading requirements.”
Steve Edery, CEO at Lacerta Sports, added: “Starlizard has been the undisputed leader of sports betting and modelling for 25 years. Lacerta is a new B2B arm that has leveraged this best-in-class Lizard IP to offer the market a different approach to pricing, risk management and customer analysis. We offer operators a partnership approach – collaborating to innovate top-quality products underwritten by a proven, battle-hardened edge that we believe is years ahead of anything else out there in the market.”

The post TXODDS GOES LIVE WITH LACERTA SPORTS’ PRICE MANAGEMENT SERVICE appeared first on European Gaming Industry News.

Altenar

Altenar partners with Atlaslive to expand sportsbook offering across LATAM

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Award-winning sportsbook provider strengthens LATAM presence by integrating with leading iGaming platform ecosystem ahead of the 2026 FIFA World Cup

2, June 2026: Altenar, a leading sportsbook provider, has partnered with Atlaslive to integrate its fully managed sportsbook into the company’s iGaming platform ecosystem, expanding access to its award-winning sports betting technology for operators across Latin America.

Through the integration, Atlaslive-powered operators will gain access to Altenar’s complete sportsbook solution alongside the platform’s existing infrastructure, enabling operators to choose the sportsbook configuration that best aligns with their market strategy, regulatory requirements, and player acquisition goals.

The partnership further strengthens Altenar’s presence across LATAM and supports its strategy of making flexible, high-performance sportsbook technology available through leading platform providers. By combining Altenar’s sportsbook capabilities with Atlaslive’s scalable platform environment, operators benefit from greater deployment flexibility without compromising on performance, trading depth, or operational efficiency.

With the 2026 FIFA World Cup approaching, demand for scalable and reliable sportsbook technology is expected to increase significantly. The integration positions operators to capitalise on one of the highest-volume periods in the sports betting calendar with reduced implementation timelines and a proven sportsbook solution designed to perform under peak demand.

Altenar currently operates across more than 50 regulated jurisdictions and holds licences from major regulatory authorities including the UKGC, MGA and AGCO. Most recently, the company was recognised as Best Online Sportsbook Provider at the SiGMA South America Awards 2026, following its Sportsbook Supplier of the Year win at the SBC Awards Latinoamérica 2024.

Frederico Caputi, Senior Sales Manager at Altenar, said:

“We are pleased to partner with Atlaslive and bring our sportsbook technology to their growing operator network. This integration expands the reach of our fully managed sportsbook solution while giving operators more flexibility in how they build and scale their sports betting offering.

“Through this collaboration, operators gain access to a proven sportsbook product that combines live betting capabilities, advanced risk management, and extensive sports content with the speed and scalability required to succeed in competitive markets.”

Volodymyr Taftai, Country Director for Brazil at Atlaslive, added:

“Giving operators real choice in how they build their sportsbook is a competitive advantage – for them and for us. Altenar’s track record across regulated markets and their depth in risk management and trading make them the right partner to start with. We’re expanding our platform into a multi-sportsbook ecosystem because that’s what operators in today’s market need: flexibility without compromise on quality.”

The agreement reinforces Altenar’s commitment to building an open and adaptable sportsbook ecosystem that enables operators and platform providers to deliver differentiated sports betting experiences across regulated markets worldwide.

The post Altenar partners with Atlaslive to expand sportsbook offering across LATAM appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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EGT Digital wins Sportsbook Player Experience Innovation at SiGMA Asia Awards 2026

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Award cites engagement features in EGT Digital’s Sportsbook, including Jackpot Sport and an Early Payout Suite.

EGT Digital has won the Sportsbook Player Experience Innovation award at the SiGMA Asia Awards 2026, the company said.

According to EGT Digital, the award recognises engagement features built into its Sportsbook product, aimed at combining live betting, gamification and real-time rewards in a single user experience.

The company highlighted Jackpot Sport, which it describes as a progressive jackpot integrated into live betting. EGT Digital said qualifying in-play bets also act as entries into a jackpot pool.

EGT Digital also pointed to its Early Payout Suite, which it said enables selected bets to settle before full time in specific match scenarios. The company said these features sit alongside its integration models, personalisation tools and promotional mechanics.

The post EGT Digital wins Sportsbook Player Experience Innovation at SiGMA Asia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Altenar

Altenar partners with Atlaslive to expand sportsbook offering across LATAM

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on

altenar-partners-with-atlaslive-to-expand-sportsbook-offering-across-latam

Award-winning sportsbook provider strengthens LATAM presence by integrating with leading iGaming platform ecosystem ahead of the 2026 FIFA World Cup

2, June 2026: Altenar, a leading sportsbook provider, has partnered with Atlaslive to integrate its fully managed sportsbook into the company’s iGaming platform ecosystem, expanding access to its award-winning sports betting technology for operators across Latin America.

Through the integration, Atlaslive-powered operators will gain access to Altenar’s complete sportsbook solution alongside the platform’s existing infrastructure, enabling operators to choose the sportsbook configuration that best aligns with their market strategy, regulatory requirements, and player acquisition goals.

The partnership further strengthens Altenar’s presence across LATAM and supports its strategy of making flexible, high-performance sportsbook technology available through leading platform providers. By combining Altenar’s sportsbook capabilities with Atlaslive’s scalable platform environment, operators benefit from greater deployment flexibility without compromising on performance, trading depth, or operational efficiency.

With the 2026 FIFA World Cup approaching, demand for scalable and reliable sportsbook technology is expected to increase significantly. The integration positions operators to capitalise on one of the highest-volume periods in the sports betting calendar with reduced implementation timelines and a proven sportsbook solution designed to perform under peak demand.

Altenar currently operates across more than 50 regulated jurisdictions and holds licences from major regulatory authorities including the UKGC, MGA and AGCO. Most recently, the company was recognised as Best Online Sportsbook Provider at the SiGMA South America Awards 2026, following its Sportsbook Supplier of the Year win at the SBC Awards Latinoamérica 2024.

Frederico Caputi, Senior Sales Manager at Altenar, said:

“We are pleased to partner with Atlaslive and bring our sportsbook technology to their growing operator network. This integration expands the reach of our fully managed sportsbook solution while giving operators more flexibility in how they build and scale their sports betting offering.

“Through this collaboration, operators gain access to a proven sportsbook product that combines live betting capabilities, advanced risk management, and extensive sports content with the speed and scalability required to succeed in competitive markets.”

Volodymyr Taftai, Country Director for Brazil at Atlaslive, added:

“Giving operators real choice in how they build their sportsbook is a competitive advantage – for them and for us. Altenar’s track record across regulated markets and their depth in risk management and trading make them the right partner to start with. We’re expanding our platform into a multi-sportsbook ecosystem because that’s what operators in today’s market need: flexibility without compromise on quality.”

The agreement reinforces Altenar’s commitment to building an open and adaptable sportsbook ecosystem that enables operators and platform providers to deliver differentiated sports betting experiences across regulated markets worldwide.

The post Altenar partners with Atlaslive to expand sportsbook offering across LATAM appeared first on Americas iGaming & Sports Betting News.

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