Sporting Risk launches Player-Led Bet-Builder to boost engagement

Sporting Risk, the experts in betting, forecasting, and sports analytics, has launched its Player-Led Bet-Builder, empowering fans to create customised player market bets across 120+ global competitions.

This innovative feature allows users to combine player-specific betting markets, capitalising on the growing trend of fans focusing on individual players rather than teams. The Player-Led Bet-Builder introduces unique player head-to-head markets, giving operators a powerful tool to enhance engagement and revenue.

Operators can customise margins, maximum prices, and boosts based on the profile of the content or the player, ensuring tailored betting experiences.  This flexibility can be used to create unique promotions, such as giving a 10% boost to any customer who selects three players or a player head-to-head (H2H) market in their Bet-Builder. This type of promotion is available both pre-match and in-play, with the boost visibly reflected in progressive pricing for all available markets. Operators simply promote the offer, while the Bet-Builder handles the rest automatically.

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Andy Phillips, SportingRisk CCO, commented: “With higher sportsbook margins, it’s important that operators give something back to customers in terms of excitement, product flexibility and value. Bet-Builder is the most important part of the sportsbook, and player markets are what drive this in mature markets. Providing the flexibility to combine these two areas to create new products is how we aim to support operators in winning market share.”