Africa
Triumph at SiGMA Africa 2025: Best Platform & Best Marketing Campaign
SOFTSWISS, a leading tech company with over 15 years of experience in iGaming, received two prestigious accolades at the SiGMA Africa Awards. Winning Best Platform and Best Marketing Campaign, the company testifies to its commitment to innovation, excellence, and industry leadership.
The SiGMA Africa Awards serves as the grand opening to the SiGMA Africa Summit, a key event celebrating the achievements of industry leaders and innovators across the African iGaming sector. The awards honour outstanding contributions in technology, marketing, operations, and player engagement, setting the stage for fruitful networking at the summit.
Casino Platform Recognised for Excellence
SOFTSWISS’ Casino Platform, an industry-leading solution that has been driving success for operators for over a decade, secured the Best Platform award for the African market. The Casino Platform is known for its advanced player management tools, seamless integration capabilities, and robust security features. Powering over 250 online casinos with more than 6 million players worldwide, SOFTSWISS flagship product plays a pivotal role in shaping the online casino landscape.
“Winning Best Platform is a testament to our commitment to providing operators with cutting-edge technology and outstanding service,” said Vitali Matsukevich, Chief Operating Officer at SOFTSWISS. “For over 12 years, our Casino Platform has empowered brands to thrive in a competitive market, and this award reinforces its position as a top-tier solution in the industry.”
SOFTSWISS is actively expanding its presence in the region by acquiring a majority stake in South African software developer Turfsport.
Innovative Approach to Marketing Campaigns
SOFTSWISS took home the Best Marketing Campaign award for ‘Cheers to 15 Years’, a creative and engaging campaign celebrating the company’s 15th anniversary. The campaign showcased SOFTSWISS’ impact, achievements, and industry contributions, reflecting creative spirit and innovative technologies.
“The Cheers to 15 Years campaign was more than just a celebration – it was a tribute to our partners, clients, and team members who have been part of this incredible journey,” comments Valentina Bagniya, Chief Marketing Officer at SOFTSWISS. “Receiving this award underscores the impact of our dynamic approach to building a strong, recognisable, and trusted brand in the iGaming industry.”
SOFTSWISS’ campaigns consistently earn industry recognition, showcasing an outstanding forward-thinking approach and solidifying the position as a leader in iGaming marketing innovation. ‘Cheers to 15 Years’ is the third SOFTSWISS marketing campaign acknowledged by the industry leaders, following revolutionising ‘Bringing the Heat’ and bright ‘Grab Success’.
The award-winning SOFTSWISS team is ready to welcome its clients and partners at the SiGMA Africa Summit in Cape Town at stand 56P.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Triumph at SiGMA Africa 2025: Best Platform & Best Marketing Campaign appeared first on European Gaming Industry News.
Africa
Hollywoodbets to deploy ClearStake’s ID by Bank for improved player verification
Hollywoodbets has agreed to integrate ClearStake’s ID by Bank solution as the operator looks to streamline and enhance its customer due diligence (CDD) processes.
Through the partnership, Hollywoodbets customers in the United Kingdom will soon be able to verify their identity within seconds using their banking app, removing the need to manually upload identity documents.
ClearStake’s technology is also proven to significantly reduce the operational workload associated with CDD checks.
Tyla Labuschagne, Compliance Manager at Hollywoodbets, said: “Customer due diligence is a critical part of operating responsibly. By integrating ClearStake’s ID by Bank solution, we can make identity verification faster and more intuitive for customers, while significantly reducing the manual workload for our teams. This allows us to improve compliance outcomes, streamline operations and remove friction at key moments in the player journey.”
Martin Burt, CEO of ClearStake, added: “One of the biggest challenges operators face is completing customer due diligence efficiently without creating unnecessary friction for customers or operational teams. By enabling customers to verify their identity securely through their banking app via ID by Bank, operators like Hollywoodbets can complete CDD checks in seconds, reduce reliance on manual document reviews and strengthen compliance outcomes.”
The post Hollywoodbets to deploy ClearStake’s ID by Bank for improved player verification appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Booming Games teams up with Agreegain to power continued African growth
- Booming Games has teamed up with Agreegain to drive growth in various markets throughout Africa.
- Booming Games will utilize Agreegain’s aggregation platform to link with casino operators throughout the continent.
Booming Games, a top supplier of high-quality gaming content, has today revealed a strategic alliance with Agreegain, a rapidly expanding iGaming solutions provider. This action will stimulate a fresh surge of growth for Booming Games throughout Africa, as the company aims to quickly broaden its international footprint in regulated markets.
The collaboration will link Booming Games with numerous casino operators in Africa via Agreegain’s game aggregation platform, employing advanced technology to provide compliant, quick integrations effortlessly. Booming Games’ titles will be accessible on Agreegain’s API platform, utilized by top operators throughout Africa. The platform features more than 10,000 games, which encompass slots, live casino options, and table games.
Booming Games is launching more titles than ever and aims to enhance both the quantity and quality of its lineup in 2026. Teaming up with Agreegain further exemplifies its commitment to delivering top-notch games to players worldwide, as Booming Games will extend the availability of these titles throughout Africa.
The collaboration reinforces Booming Games’ dedication to providing an exceptional experience for players through the use of advanced technology. With each new game, Booming Games also creates customized content for specific markets. The gaming sector in Africa has recently exceeded $600 million in revenue, presenting a distinct opportunity for Booming Games to grow its offerings.
Solomon Godwin, Head of Africa at Booming Games, said: “We are thrilled to announce our new strategic partnership with Agreegain, marking an exciting milestone forward in enhancing our gaming offering. This collaboration strengthens our commitment in delivering innovative gaming experience and engaging gameplay to players globally.”
Maria Afzaal, Senior Partner Manager at Agreegain, said: “Partnering with Booming Games marks an exciting step forward in expanding our portfolio with a leading provider known for its dynamic and engaging slot content. Licensed in all major jurisdictions, most notably Malta and the United Kingdom, Booming Games demonstrates a strong commitment to quality, compliance, and innovation — making them a valuable addition to our growing network of trusted global partners.”
The post Booming Games teams up with Agreegain to power continued African growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Blueprint Gaming Expands into South Africa Through Strategic Partnership with Hollywoodbets
Blueprint Gaming
has enhanced its foothold in the South African market via a major alliance with top operator Hollywoodbets, offering a wider range of its globally acclaimed slot titles to players in the area.
Although Blueprint has been operational in South Africa since late 2025, this agreement signifies its initial significant launch with a top-tier operator in the country, highlighting a key advancement in its long-term regional plan.
Through the collaboration, Hollywoodbets will launch a variety of Blueprint’s most recognized and top-performing games, featuring its successful Cash Strike series and the consistently favored Fishin’ Frenzy, along with a selection of celebrated IP-based titles like Ted
.
Blueprint has established a reputation for merging well-known intellectual property with robust mathematical models and focused gameplay, producing titles that consistently appeal across regulated markets. The addition of this portfolio to Hollywoodbets’ live game selection further enriches the operator’s content variety, offering players reliable games supported by global performance credentials.
South Africa ranks among the most advanced and established gaming markets in Africa, backed by a strong regulatory system and a rich history of retail betting. As digital adoption speeds up and online casinos keep rising in popularity, the market offers substantial long-term growth opportunities for high-quality content providers.
Through a collaboration with Hollywoodbets, one of the leading betting brands in the country, Blueprint gains instant access to a vast, active customer base along with extensive local market knowledge. The partnership enables the studio to achieve significant growth in South Africa, while also creating a strategic base for broader expansion throughout the African continent.
Sam Haggblom, Director of Business Development at Blueprint Gaming
, said: “South Africa represents a compelling opportunity for Blueprint. It is a mature and well-established market with a clear appetite for high-quality online casino content.
“Introducing our wide and performance-focused portfolio through Hollywoodbets allows us to showcase the depth and versatility of our games to a new audience. We see strong long-term potential not only in South Africa but across the wider African landscape.”
Wayde Dorkin, Head of Product at Hollywoodbets, added: “Blueprint Gaming’s portfolio has delivered consistent results across multiple regulated markets worldwide.
“The addition of established brands such as Cash Strike and Fishin’ Frenzy further strengthens our online casino offering, enabling us to continue providing players with proven, high-quality and internationally recognised content.”
The post Blueprint Gaming Expands into South Africa Through Strategic Partnership with Hollywoodbets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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