Africa

Triumph at SiGMA Africa 2025: Best Platform & Best Marketing Campaign

Published

1 year ago

March 12, 2025

triumph-at-sigma-africa-2025:-best-platform-&-best-marketing-campaign

Reading Time: 2 minutes

SOFTSWISS, a leading tech company with over 15 years of experience in iGaming, received two prestigious accolades at the SiGMA Africa Awards. Winning Best Platform and Best Marketing Campaign, the company testifies to its commitment to innovation, excellence, and industry leadership.

The SiGMA Africa Awards serves as the grand opening to the SiGMA Africa Summit, a key event celebrating the achievements of industry leaders and innovators across the African iGaming sector. The awards honour outstanding contributions in technology, marketing, operations, and player engagement, setting the stage for fruitful networking at the summit.

Casino Platform Recognised for Excellence

SOFTSWISS’ Casino Platform, an industry-leading solution that has been driving success for operators for over a decade, secured the Best Platform award for the African market. The Casino Platform is known for its advanced player management tools, seamless integration capabilities, and robust security features. Powering over 250 online casinos with more than 6 million players worldwide, SOFTSWISS flagship product plays a pivotal role in shaping the online casino landscape.

“Winning Best Platform is a testament to our commitment to providing operators with cutting-edge technology and outstanding service,” said Vitali Matsukevich, Chief Operating Officer at SOFTSWISS. “For over 12 years, our Casino Platform has empowered brands to thrive in a competitive market, and this award reinforces its position as a top-tier solution in the industry.”

SOFTSWISS is actively expanding its presence in the region by acquiring a majority stake in South African software developer Turfsport.

Innovative Approach to Marketing Campaigns

SOFTSWISS took home the Best Marketing Campaign award for ‘Cheers to 15 Years’, a creative and engaging campaign celebrating the company’s 15th anniversary. The campaign showcased SOFTSWISS’ impact, achievements, and industry contributions, reflecting creative spirit and innovative technologies.

“The Cheers to 15 Years campaign was more than just a celebration – it was a tribute to our partners, clients, and team members who have been part of this incredible journey,” comments Valentina Bagniya, Chief Marketing Officer at SOFTSWISS. “Receiving this award underscores the impact of our dynamic approach to building a strong, recognisable, and trusted brand in the iGaming industry.”

SOFTSWISS’ campaigns consistently earn industry recognition, showcasing an outstanding forward-thinking approach and solidifying the position as a leader in iGaming marketing innovation. ‘Cheers to 15 Years’ is the third SOFTSWISS marketing campaign acknowledged by the industry leaders, following revolutionising ‘Bringing the Heat’ and bright ‘Grab Success’.

The award-winning SOFTSWISS team is ready to welcome its clients and partners at the SiGMA Africa Summit in Cape Town at stand 56P.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post Triumph at SiGMA Africa 2025: Best Platform & Best Marketing Campaign appeared first on European Gaming Industry News.

Up Next

REEVO and Popiplay Join Forces to Broaden Aggregation Offerings

Don't Miss

XSOLLA LAUNCHES XSOLLA ECOSYSTEM, A NETWORK PLATFORM TO SIMPLIFY VENDOR SELECTION AND INTEGRATION FOR GAME DEVELOPERS

Africa

BetConstruct AI to present World Cup 2026 sportsbook offer at iGaming Afrika

Published

2 days ago

April 30, 2026

Wladimir P.

betconstruct-ai-to-present-world-cup-2026-sportsbook-offer-at-igaming-afrika

Supplier takes Stand A05 in Nairobi on May 4–5, pitching pre-built tournament betting tools and discounted onboarding for new partners.

BetConstruct AI said it will exhibit at iGaming Afrika on May 4–5 in Nairobi, Kenya, at Stand A05.

The company said its main focus at the event will be a “Best Sportsbook for the World Cup 2026” package, supported by “Special Bets, Powerfull and Bet on League.” BetConstruct AI said the tools are designed to help operators run World Cup activations “with zero additional development required.”

For the World Cup activation, the supplier is also advertising commercial incentives for new partners. BetConstruct AI said new partners receive a 65% platform setup discount “applied immediately,” plus “100% Core Suite Access” for the first three months, followed by “65% off for 4-12 months.” It added that third-party tools are “51% off for 3 months.”

Beyond the tournament pitch, BetConstruct AI said it will present its wider iGaming ecosystem, including Sportsbook Platform, Casino Platform, Affiliate Ecosystem, Retail Solutions, and its AI suite. The company said its Sportsbook Platform provides “over 140,000 pre-match events and 12,000+ monthly esports live events,” and that its Casino Platform integrates “350+ providers via a unified aggregation API.”

BetConstruct AI said its AI suite includes CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI, covering functions such as churn prediction, risk management, real-time personalisation, and conversational betting. It also said its Retail Solutions show how operators can connect land-based and digital channels for an omnichannel setup.

More relevant data as follows:

BetConstruct (official website); https://www.betconstruct.com/ Company reference page for product portfolio and event announcements.
iGaming Afrika (event information); https://igamingafrika.com/ Confirms dates, location, and exhibitor details for the conference.
FIFA World Cup 2026 (official site); https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canadamexicousa2026 Authoritative background on the tournament referenced in the supplier’s activation pitch.

The post BetConstruct AI to present World Cup 2026 sportsbook offer at iGaming Afrika appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

1spin4win

1spin4win partners with OdiBets to strengthen its presence in Africa

Published

4 days ago

April 28, 2026

Wladimir P.

1spin4win-partners-with-odibets-to-strengthen-its-presence-in-africa

For the studio, the collaboration marks another step in expanding across Africa. Between the end of 2024 and the end of 2025, 1spin4win increased the number of partnerships in the region by 1.7 times, significantly cementing its local position.

The deal comes at a time of strong growth for the African iGaming industry. According to H2 Gambling Capital, the region’s sports betting and iGaming market could reach $22bn in GGR by 2029, highlighting significant opportunities for operators and providers looking to scale their international reach.

Through the agreement, 1spin4win’s portfolio of more than 200 classic online slots will become available to OdiBets players. The provider’s content is well-suited to local audiences, combining simple gameplay, recognizable mechanics such as Hold and Win, and timeless fruit- and coin-based formats. Additionally, the studio’s titles are optimized for mobile devices, ensuring fast load times and uninterrupted gameplay even on weaker internet connections.

Founded in 2018, OdiBets has grown into a major name in East Africa, offering sports betting and casino entertainment through a clear, user-friendly platform. The operator is known for its focus on responsible gambling, accessible player experience, and strong customer support.

Jaime Carvajal, Business Development Manager at 1spin4win, shared, “Teaming with OdiBets is an exciting opportunity for 1spin4win to introduce our classic portfolio to broader audiences across African markets. We believe our straightforward, mobile-friendly slots are a strong match for players who value reliable, clear, and engaging gameplay.”

Benedict M, Country Marketing Manager at OdiBets added, “At OdiBets, we are always looking to bring our players the very best in gaming content, and partnering with 1spin4win is a natural step in that journey. Their dedication to crafting high-quality, immersive slot experiences aligns perfectly with our mission to deliver world-class entertainment to players across Africa. We are excited about what this partnership means for our platform and even more excited for our players to get their hands on what we are building together.”

About 1spin4win

1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win partners with OdiBets to strengthen its presence in Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.