Belatra Games, the specialist online slots developer, is ready to shine at the SBC Summit Rio with plans to make its new release ‘Make it Gold’ the star of the show.

Belatra’s booth (B200) will give attendees the exclusive chance to experience a special, mystical game inspired by Make It Gold. The alchemist invites everyone into a world where your future will be predicted, and you will receive a special gift.

Belatra’s LatAm team on the ground will be led by Latin America Commercial Director Andrés Troelsen. A core focus for his time in Rio will be exploring new partnerships, engaging with current clients and sourcing opportunities in the region. Belatra Games welcomes all attendees to visit the B200 booth, experience their latest titles, and engage in meaningful discussions about the future of iGaming in Latin America.

Andrés Troelsen, Belatra Games’ Commercial Director for Latin America, said: “SBC Rio is an important event for our business as we continue to expand our footprint in this exciting region. Make it Gold caused a huge stir when it launched in January and we’re looking forward to giving visitors a demo on the big screen at our booth. SBC Rio is the perfect stage for us to highlight how we’re creating unforgettable gaming experiences.”

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Belatra Games, the specialist online slots developer, has accelerated its growing Latin American presence after a content deal with BetMexico.mx.

The operator is renowned for its unique approach and offerings, and has quickly risen to be one of the largest operators in Mexico. BetMexico.mx’s players will now be able to immerse themselves in Belatra’s rich portfolio of slot titles. The deal features well-known slots such as Dragons Bonanza, Chef’s Sticky Fruits, Richy Hog and the just-released Lucky Barrel Tavern.

Andres Troelsen, Belatra Games’ Commercial Director for Latin America, said: “Our collaboration with BetMexico.mx means they can now offer their players an even more enriching and diverse gaming experience. Our games are tailored to meet the unique preferences of the Mexican audience. This alliance not only reflects the ongoing growth and expansion of both companies but also underscores their commitment to delivering top-tier entertainment in Mexico and beyond.”

BetMexico.mx Commercial Strategy Manager Marcela Treviño Rivera, added: “We are really pleased to begin working with Belatra in a deal that will enable us to enhance our already strong casino lobby. Belatra’s titles are always well received by casino enthusiasts, and we expect excellent results here in Mexico.”

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Belatra Games, the specialist online slots developer, has appointed Andres Troelsen as its Commercial Director for Latin America. Troelsen’s role within the Belatra team signifies an exciting moment in the company’s expansion efforts in the region.

A core focus of his responsibilities will be leveraging his impressive iGaming industry experience and delivering on the strategic vision complemented by Belatra’s team and cutting-edge technologies.

Andres Troelsen, Belatra Games’ Commercial Director for Latin America, said: “Belatra’s excellence and experience at creating high-quality technology has seen the business be recognised as an industry leader. Working with the team to spearhead our Latin America strategy fills me with immense pride.”

Latin America features strongly in Belatra’s expansion project and the company has long had an office in Buenos Aires where the swiftly growing team has deep roots in the region. The localised team is fluent in English, Spanish, and Brazilian Portuguese.

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Belatra is focused on accelerating its market expansion in the region, including the development and launch of region-specific games tailored to meet the diverse preferences of players. This strategy is consolidated by Belatra’s plan to be exhibiting at several influential iGaming events such as SiGMA San Pablo in May.

Sergey Chernyavski, Belatra Games’ CCO, said: “Having Andres on board to drive our Latin American ambitions highlights our commitment to replicating our successes in Europe over in this exciting region. His expertise will be crucial in the company’s strategic objectives and enhancing Belatra’s outstanding reputation.”