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Voxbet launches industry-first, voice-activated betting with the At The Races app to boost UX ahead of Cheltenham

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BetCaller is the sector’s first voice-activated betting and digital navigation tool – and it’s Festival-ready

Voxbet, the leading technology company which enables sports bettors to speak their bets, has gone live on the At The Races app ahead of The Cheltenham Festival. At The Races has branded its service BetCaller, and it’s the industry’s first voice-activated betting and digital navigation tool.

BetCaller allows users to place bets quickly and easily using voice recognition. It effortlessly sorts through myriad horses across tens of daily racecards, mapping upcoming action from all UK and Irish racecourses, alongside international racing from North and South America, Hong Kong, France, South Africa and Australia.

Voxbet’s voice-recognition software automatically picks up any horse’s name, alongside the requested bet type and bet stake, and then BetCaller sends users a pre-populated betting slip with their details to confirm.

The result is a seamless service which solves for a host of sportsbook problems. After all, navigation of any sportsbook invariably involves a lot of clicks, with a range of tabs, drop-down menus and derivative markets often acting as obstacles to placing or even locating your preferred market, selection or bet.

BetCaller also accounts for regional dialectal variations and mispronunciations thanks to its machine-learning algorithms whose pinpoint accuracy only improves as they assimilate more vocal data.

The tool searches and verifies against all runners listed on the At The Races app (specifically, horses entered in races within the next 48-hour window) and can execute popular multi-bets – such as Yankees, Trixies and Lucky 15s – alongside standard Win and Each-way singles.

Matthew Taylor, Director of New Media & Innovation – At The Races, said: “At The Races is all about adopting the latest technologies and ideas to improve the digital customer experience for our loyal racing fans, with the aim of revitalizing a sport we love for both the current generation and the ones to come. We loved the idea of voice-activated betting and are delighted to partner with Voxbet to launch BetCaller onto our app.”

Sam Boswell, Head of Sponsorship at BetVictor, added: “We are delighted to partner with At The Races to deliver a modern way to bet for those using BetCaller on the ATR app. Innovating and improving the customer journey are both key to our business and how we think as an organisation. We loved the idea behind BetCaller and cannot wait to see the result and feedback from our customers in the coming weeks.”

Jonathan Power, Founder and MD of Voxbet, said: “Put succinctly, the new BetCaller functionality enables users to place bets quickly and easily using voice recognition. And this will produce major benefits for racing and wider sports fans by instantly improving their betting and viewing experiences. Needless to say, going live with a brand as renowned and trusted as At The Races brings with it an instant endorsement of Voxbet’s accuracy and speed. We’re thankful to them for their responsive collaboration to get BetCaller out there before an event as consequential as the Cheltenham Festival.

“Voxbet’s early development was intertwined with horse racing, working with great brands like the PMU, William Hill, Paddy Power and Betsson. We reasoned: if we can get our speech-recognition software right for the nuanced and jargon-heavy world of betting on racing, all other sports would swiftly follow suit! And so it’s proving, I’m delighted to say, with soccer and major US sports available, including breakthrough BetBuilders functionality. BetCaller is just the latest example of how Voxbet is getting global sportsbooks up to speed with modern and future trends in ecommerce.

“Ultimately, Voxbet is where simplicity fosters ubiquity. Once placing a bet can be as easy as speaking it, betting by voice will become ubiquitous. And BetCaller is another significant step down that road.”

The post Voxbet launches industry-first, voice-activated betting with the At The Races app to boost UX ahead of Cheltenham appeared first on European Gaming Industry News.

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Maintenance Worker of 25 years Hits $200,758 Jackpot on Leprechaun Luck at Winaday Casino

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Winaday Casino is celebrating a life-changing win after long-time player Scott O., a maintenance worker of 25 years, hit a massive $200,758.55 jackpot while playing Leprechaun Luck in the early hours of January 29.

The win marks a turning point for the recently remarried father of two, who now plans to use the prize to secure his family’s future while enjoying a few well-earned comforts.

Scott was unwinding at home, playing on his tablet for around 30–40 minutes, when the unexpected happened.

“Honestly, I just froze for a second. I stared at the screen and thought, ‘There’s no way that just happened,’” he said. “Then I called my wife over because I needed someone else to see it. I was shocked, excited, and a little shaky.”

A regular player at Winaday and Slotland, Scott now plans to pay off bills, build savings, and support his two grown children with their education. He also hopes to create a backyard space where his family—and their dog—can spend more time together.

“It’s not just about the money,” he added. “It’s about making life easier and doing something meaningful for the people I care about.”

Michael Hilary, Manager at Winaday Casino, commented:

“We’re absolutely thrilled for Scott and his family. Moments like this are what players dream of, and it’s even more special when it happens to someone who genuinely enjoys the experience. His story reflects what Winaday is all about—entertainment that can sometimes lead to extraordinary outcomes.”

To celebrate the win, Winaday Casino is offering a $25 Free Chip promotion available to both new and existing players until April 30, 2026, valid on all Slotland Entertainment slots.

Promotion Details:

  • $25 Free Chip
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Scott also shared advice for fellow players: set a budget, play for enjoyment, and know when to walk away.

“Winning felt incredible,” he said. “But what made it truly special was sharing that moment with my wife right there at home. It’s something I’ll never forget.”

Winaday Casino continues to welcome players looking for their own lucky break, proving that sometimes, a simple spin can turn into a life-changing moment.

The post Maintenance Worker of 25 years Hits $200,758 Jackpot on Leprechaun Luck at Winaday Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blueprint Gaming

Blueprint Gaming releases Game of Thrones™ slot, kicking off HBO’s multi-title epic

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Blueprint Gaming™ has launched its eagerly awaited Game of Thrones™ slot, marking one of the studio’s most important IP acquisitions yet and a key achievement in its ongoing plan to connect globally recognized entertainment brands with advanced, modern slot mechanics.

Created in collaboration with Warner Bros. Discovery Global Experiences, the launch marks the initial installment in an extensive multi-game plan influenced by HBO’s Game of Thrones and House of the Dragon worlds.

Few modern franchises have made as significant a cultural impression as Game of Thrones. Its ten-year run on television created an international following, received critical praise, and achieved record viewership, while House of the Dragon has further developed George R.R. Martin’s universe for a new audience. Blueprint’s upcoming title seeks to encapsulate this magnitude with a comprehensive feature set that immerses players in the political unrest and power conflicts of Westeros.

Central to the design is Conquer the Houses, a progressive system focused on four legendary families, each providing a unique Collect-style modifier. The Night’s Watch gathers all apparent cash values; House Stark secures symbols and updates the grid; House Baratheon adjusts reels to create cash stacks and activate respins; and House Lannister enhances visible values with the possibility of adding extra symbols. House Targaryen finishes the collection, gathering all reel values prior to activating repeat respins on non-Collect reels for increased winning opportunities.

These layered characteristics guarantee that every House provides significant gameplay diversity. Extra unpredictability arises from Dragon Fire Modifiers, which can ignite unpredictably to provide strong enhancements and increased volatility.

Advancement is propelled by The Seven Kingdoms Map, where landing on two Bonus symbols moves players closer to enhancements, concealed Iron Throne bonuses, and finally the Iron Throne Super Bonus.

The main Iron Throne Spins feature grants 10 free spins with all activated Collect features in play. Gather symbols to earn extra spins and multipliers, and with sufficient advancement, activate a x10 cash-prize multiplier to heighten both excitement and payout possibilities.

The launch showcases Blueprint’s dedication to combining major entertainment licenses with math-based gameplay tailored for modern online users. By acquiring and evolving one of television’s most iconic franchises, the studio keeps showcasing its talent for transforming cultural symbols into commercially meaningful slot experiences characterized by depth, progression, and mechanical sophistication.

More titles from both the Game of Thrones and House of the Dragon realms will be introduced as part of Blueprint’s custom series, broadening the legacy of Westeros throughout the iGaming world and providing operators with a launch of exceptional size and importance.

Charlie Jacka, Head of Product at Blueprint Gaming™, said: “Few modern series have captured global audiences in the way Game of Thrones has. For this first game, we wanted to reflect the scale and intensity of the licence through layered mechanics and strong progression.

“Features such as Conquer the Houses, the evolving Seven Kingdoms Map and Iron Throne Spins combine Collect functionality with modifiers and multipliers that build momentum across the session.

“Given the strength of the brand and the depth of the feature set, we expect standout performance from a game that will resonate strongly with both fans of the series and core slot players.”

The post Blueprint Gaming releases Game of Thrones™ slot, kicking off HBO’s multi-title epic appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Arcade

Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+

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Pragmatic Play, a prominent content provider for the iGaming sector, has enhanced its arcade collection with the debut of Chicken+, a retro-themed game showcasing fast-paced action and significant winning opportunities.

Brought to existence with retro 8-bit visuals, the game tests players to evade approaching vehicles and various dangers, leading the chicken safely over the road.

With each lane successfully cleared, the win multiplier increases. Players can withdraw their earnings whenever they choose or try to navigate all lanes for the top reward, but a single random mishap concludes the round as a defeat. Players are able to view the possible winnings and the likelihood of success in reaching each lane to aid in their decision-making.

There are four levels of risk – Easy, Mid, Hard, and Daredevil. Raising the level reduces the number of lanes per round and increases the volatility, enhancing the maximum win potential from 24x in Easy mode to over 3,000,000x in Daredevil.

Blending nostalgic visuals with an eccentric theme, a user-friendly interface, and rapid betting rounds, Chicken+ meets the increasing demand for engaging, fast-paced games.

The title signifies the newest entry in Pragmatic Play’s continually growing arcade collection, succeeding the launches of Plinko+, Spire+, and Mines+.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Chicken+ blends retro charm with simple, high-engagement mechanics. With configurable risk levels and significant win potential, it stands out as another compelling addition to Pragmatic Play’s diverse arcade portfolio, inviting players to test their nerve and cross the road.”

The post Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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