Latest News
Voxbet launches industry-first, voice-activated betting with the At The Races app to boost UX ahead of Cheltenham
BetCaller is the sector’s first voice-activated betting and digital navigation tool – and it’s Festival-ready
Voxbet, the leading technology company which enables sports bettors to speak their bets, has gone live on the At The Races app ahead of The Cheltenham Festival. At The Races has branded its service BetCaller, and it’s the industry’s first voice-activated betting and digital navigation tool.
BetCaller allows users to place bets quickly and easily using voice recognition. It effortlessly sorts through myriad horses across tens of daily racecards, mapping upcoming action from all UK and Irish racecourses, alongside international racing from North and South America, Hong Kong, France, South Africa and Australia.
Voxbet’s voice-recognition software automatically picks up any horse’s name, alongside the requested bet type and bet stake, and then BetCaller sends users a pre-populated betting slip with their details to confirm.
The result is a seamless service which solves for a host of sportsbook problems. After all, navigation of any sportsbook invariably involves a lot of clicks, with a range of tabs, drop-down menus and derivative markets often acting as obstacles to placing or even locating your preferred market, selection or bet.
BetCaller also accounts for regional dialectal variations and mispronunciations thanks to its machine-learning algorithms whose pinpoint accuracy only improves as they assimilate more vocal data.

The tool searches and verifies against all runners listed on the At The Races app (specifically, horses entered in races within the next 48-hour window) and can execute popular multi-bets – such as Yankees, Trixies and Lucky 15s – alongside standard Win and Each-way singles.
Matthew Taylor, Director of New Media & Innovation – At The Races, said: “At The Races is all about adopting the latest technologies and ideas to improve the digital customer experience for our loyal racing fans, with the aim of revitalizing a sport we love for both the current generation and the ones to come. We loved the idea of voice-activated betting and are delighted to partner with Voxbet to launch BetCaller onto our app.”
Sam Boswell, Head of Sponsorship at BetVictor, added: “We are delighted to partner with At The Races to deliver a modern way to bet for those using BetCaller on the ATR app. Innovating and improving the customer journey are both key to our business and how we think as an organisation. We loved the idea behind BetCaller and cannot wait to see the result and feedback from our customers in the coming weeks.”
Jonathan Power, Founder and MD of Voxbet, said: “Put succinctly, the new BetCaller functionality enables users to place bets quickly and easily using voice recognition. And this will produce major benefits for racing and wider sports fans by instantly improving their betting and viewing experiences. Needless to say, going live with a brand as renowned and trusted as At The Races brings with it an instant endorsement of Voxbet’s accuracy and speed. We’re thankful to them for their responsive collaboration to get BetCaller out there before an event as consequential as the Cheltenham Festival.
“Voxbet’s early development was intertwined with horse racing, working with great brands like the PMU, William Hill, Paddy Power and Betsson. We reasoned: if we can get our speech-recognition software right for the nuanced and jargon-heavy world of betting on racing, all other sports would swiftly follow suit! And so it’s proving, I’m delighted to say, with soccer and major US sports available, including breakthrough BetBuilders functionality. BetCaller is just the latest example of how Voxbet is getting global sportsbooks up to speed with modern and future trends in ecommerce.
“Ultimately, Voxbet is where simplicity fosters ubiquity. Once placing a bet can be as easy as speaking it, betting by voice will become ubiquitous. And BetCaller is another significant step down that road.”
The post Voxbet launches industry-first, voice-activated betting with the At The Races app to boost UX ahead of Cheltenham appeared first on European Gaming Industry News.
Eeze
Eeze signs global partnership with EveryMatrix
Eeze, the next-generation casino supplier, has announced a comprehensive global distribution agreement with EveryMatrix, extending the reach of its live dealer and upcoming slots portfolio to EveryMatrix’s worldwide partner network.
Under the partnership, Eeze’s full range of live dealer titles, including its recently launched Fusion Roulette, alongside forthcoming slot releases, will be made available across EveryMatrix’s Game Aggregator Network. The deal covers EveryMatrix’s active markets globally, marking a key milestone for the supplier’s international expansion.
Mikko Hoglund, Partnership Manager at Eeze, said:
“Partnering with EveryMatrix is an important moment for us as we look to push our games to a wider network of players than ever before. We have a lot of exciting product releases to come in the next few months, and know that these games, as well as our existing portfolio, will be well received across EveryMatrix’s customer base.”
Bjorn Sjoberg, Chief Commercial Officer at EveryMatrix, added:
“We are very pleased to be adding Eeze’s full product suite to our aggregation offering. With best-in-class live products and an exciting array of RNG games on the roadmap, we’re confident that our customers will enjoy the differentiation these titles bring to market.”
With this partnership, Eeze strengthens its footprint in regulated markets and positions its Fusion Roulette and slot titles for maximum visibility, giving operators a compelling mix of content to offer players worldwide.
The post Eeze signs global partnership with EveryMatrix appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aristocrat Gaming
Aristocrat to Unveil New Class 2 Games at the 2026 Indian Gaming Tradeshow & Convention
Aristocrat Gaming and Aristocrat Interactive to unveil a broad portfolio of new products at the 2026 Indian Gaming Tradeshow & Convention (IGA) in San Diego, Calif., at booth #1629. Among the more than 60 innovations on display, highlights will include the tradeshow premiere of several Class 2 games; Class II Mobile, which bridges the gap between the casino floor and the digital world; Modernized Membership, designed to enhance operator-player relationships; and the newly acquired Gaming Analytics, bringing powerful data-driven insights to operators.
Aristocrat Gaming will reinforce its position as the leader in Class 2 gaming with several tradeshow premieres and expansions of player-favorite game families, including:
• Mr. Money Bags Makes Another Mint is a sequel to the original player-favorite, now with Triple Metamorphic features that can be triggered by themselves, in pairs, or all three at once. Plus, a new Frenzy Cash feature can trigger a wheel bonus for a chance at the Frenzy Jackpots SSP.
• Mr. & Ms. Money Bags brings the ever-popular Mr. Money Bags to a new stepper game and introduces a new VGT character – Ms. Money Bags. This all-new game appears on the new Marquis cabinet with a digital wheel showcase and a double metamorphic that can be triggered independently or together.
• Other titles on display include popular Class 3 hits, now available in Class 2: Coin Trio Buffalo, Spooky Link, and Bao Zhu Zhao Fu Ignite Blue and Red Prosperity.
Hardware also takes center stage, and the company’s games will appear on the industry’s leading cabinets in both Class 2 and Class 3. Aristocrat Gaming will show a breadth of content for The Baron Portrait, The Baron Upright, Crown Bartop, King Max, Marquis, MarsX Portrait, MarsX Upright, and Neptune Single cabinets.
Class 3 titles include Bao Zhu Zhao Fu Firecracker Express, Lightning 10 Year Storm, and Spooky Link Grand, which all recently made their official U.S. debuts. Also on display will be MONOPOLY Big Board Bucks and NFL Super Grand Champions, both first seen by attendees at G2E 2025. Finally, show attendees can look forward to seeing player-favorite titles such as The Hunt for Neptune’s Gold, Crazy Dragons, and Fo Mo Mummy.
Gaming Systems from Aristocrat Interactive are modernizing both the cardless and cashless membership journey, all while increasing operator efficiency, player loyalty, and maximizing loyalty programs. Software solutions on display include OASIS Loyalty, OASIS Connect, PlayerMax, and Oasis Digital Wallet. Transformative hardware solutions in the booth include nCompass and Intelligent Card Reader Pro.
Aristocrat Interactive iGaming & Sports will display the Class II Mobile Solution. Class II Mobile bridges the gap between the casino floor and the digital world by delivering player-favorite games anytime, anywhere on approved tribal gaming land. Class II Mobile is a full turn-key solution and is built on a proven tech stack. It extends the casino brand directly into players’ hands and helps to boost retention with built-in loyalty and real-time engagement, all while offering geolocation solutions. Class II Mobile can evolve into a full-scale digital ecosystem with built-in Sports and iGaming PAM built to scale.
Gaming Analytics, recently acquired by Aristocrat, is a U.S.-based provider of A.I. technology for real-time player analytics, slot optimization, and marketing automation, designed to work alongside traditional casino management systems. At IGA, Gaming Analytics will exhibit at booth #1406 with live demonstrations across slots, database marketing, and player development. The company will present examples of how casino teams use GA’s A.I. to reduce operational friction, speed decision-making, send real-time insights to host teams through its mobile app, and gain clearer floor visibility to identify performance issues.
The post Aristocrat to Unveil New Class 2 Games at the 2026 Indian Gaming Tradeshow & Convention appeared first on Americas iGaming & Sports Betting News.
Latest News
Strive Gaming partners with New Jersey’s award-winning PlayStar Casino
Strive Gaming, the modern multi-state, multi-tenanted platform provider built specifically for the North American market, has announced a new partnership with leading online casino operator PlayStar.
Under the agreement, Strive will provide its market-leading PAM technology, supporting PlayStar’s continued growth across North America. PlayStar will migrate its New Jersey operations from its current player account management (PAM) provider onto the Strive platform, followed by launches in additional regulated jurisdictions including Ontario and Alberta in Canada.
PlayStar selected Strive following a detailed evaluation process as it looked for a platform partner capable of supporting its long-term ambitions across North America. Strive’s singular focus on the U.S. market, combined with the strength and scalability of its technology, made it stand out as the clear partner of choice.
Max Meltzer, CEO at Strive Gaming, said:
“PlayStar is a highly ambitious operator with a clear vision for building one of the leading casino brands in North America. They were looking for a platform partner that understands the realities of operating in the U.S. and Canada and can support them as they scale across multiple regulated markets.
“Our focus on North America, combined with the strength and flexibility of our platform, made this a natural fit. Both companies are on strong growth journeys and share similar ambitions for the region, so we’re excited to support PlayStar as they continue to expand.”
PlayStar Casino has quickly established itself as one of the success stories of the regulated North American casino market. The company has successfully built meaningful market share and a strong player following. Partnering with Strive marks the next stage in its growth strategy as it looks to expand further across North America.
Fredrik Liljewall, CEO at PlayStar, added:
“As we continue to scale our presence across North America, selecting a platform partner with a strong regional focus and the ability to support our long-term ambitions was critical.
“Strive’s technology, deep understanding of the North American market, and collaborative mindset made them the clear partner for PlayStar. We look forward to working closely together as we migrate our New Jersey operations and expand into additional jurisdictions, including Canada.”
This partnership marks another important milestone for Strive Gaming, which now supports more B2B PAM customers in the U.S. than any other platform provider. The addition of PlayStar further strengthens Strive’s growing portfolio of operators and reinforces its position as a supplier of choice for ambitious brands looking to launch and scale in the North American market.
The post Strive Gaming partners with New Jersey’s award-winning PlayStar Casino appeared first on Americas iGaming & Sports Betting News.
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