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Voxbet launches industry-first, voice-activated betting with the At The Races app to boost UX ahead of Cheltenham
BetCaller is the sector’s first voice-activated betting and digital navigation tool – and it’s Festival-ready
Voxbet, the leading technology company which enables sports bettors to speak their bets, has gone live on the At The Races app ahead of The Cheltenham Festival. At The Races has branded its service BetCaller, and it’s the industry’s first voice-activated betting and digital navigation tool.
BetCaller allows users to place bets quickly and easily using voice recognition. It effortlessly sorts through myriad horses across tens of daily racecards, mapping upcoming action from all UK and Irish racecourses, alongside international racing from North and South America, Hong Kong, France, South Africa and Australia.
Voxbet’s voice-recognition software automatically picks up any horse’s name, alongside the requested bet type and bet stake, and then BetCaller sends users a pre-populated betting slip with their details to confirm.
The result is a seamless service which solves for a host of sportsbook problems. After all, navigation of any sportsbook invariably involves a lot of clicks, with a range of tabs, drop-down menus and derivative markets often acting as obstacles to placing or even locating your preferred market, selection or bet.
BetCaller also accounts for regional dialectal variations and mispronunciations thanks to its machine-learning algorithms whose pinpoint accuracy only improves as they assimilate more vocal data.
The tool searches and verifies against all runners listed on the At The Races app (specifically, horses entered in races within the next 48-hour window) and can execute popular multi-bets – such as Yankees, Trixies and Lucky 15s – alongside standard Win and Each-way singles.
Matthew Taylor, Director of New Media & Innovation – At The Races, said: “At The Races is all about adopting the latest technologies and ideas to improve the digital customer experience for our loyal racing fans, with the aim of revitalizing a sport we love for both the current generation and the ones to come. We loved the idea of voice-activated betting and are delighted to partner with Voxbet to launch BetCaller onto our app.”
Sam Boswell, Head of Sponsorship at BetVictor, added: “We are delighted to partner with At The Races to deliver a modern way to bet for those using BetCaller on the ATR app. Innovating and improving the customer journey are both key to our business and how we think as an organisation. We loved the idea behind BetCaller and cannot wait to see the result and feedback from our customers in the coming weeks.”
Jonathan Power, Founder and MD of Voxbet, said: “Put succinctly, the new BetCaller functionality enables users to place bets quickly and easily using voice recognition. And this will produce major benefits for racing and wider sports fans by instantly improving their betting and viewing experiences. Needless to say, going live with a brand as renowned and trusted as At The Races brings with it an instant endorsement of Voxbet’s accuracy and speed. We’re thankful to them for their responsive collaboration to get BetCaller out there before an event as consequential as the Cheltenham Festival.
“Voxbet’s early development was intertwined with horse racing, working with great brands like the PMU, William Hill, Paddy Power and Betsson. We reasoned: if we can get our speech-recognition software right for the nuanced and jargon-heavy world of betting on racing, all other sports would swiftly follow suit! And so it’s proving, I’m delighted to say, with soccer and major US sports available, including breakthrough BetBuilders functionality. BetCaller is just the latest example of how Voxbet is getting global sportsbooks up to speed with modern and future trends in ecommerce.
“Ultimately, Voxbet is where simplicity fosters ubiquity. Once placing a bet can be as easy as speaking it, betting by voice will become ubiquitous. And BetCaller is another significant step down that road.”
The post Voxbet launches industry-first, voice-activated betting with the At The Races app to boost UX ahead of Cheltenham appeared first on European Gaming Industry News.
Frontend integration keeps markets, odds and bet slip inside the broadcast; feature debuts with virtual sports.
DATA.BET has launched In-Stream Betting, a frontend overlay that lets viewers place bets directly within a mobile live stream without leaving the broadcast. The company said markets, odds and the bet slip are accessible inside the stream.
DATA.BET positions the feature around mobile usage, saying mobile devices account for the majority of bets placed and that share is growing. The overlay is on-demand, allowing users to switch it on or off during the stream.
The supplier said the component is designed to reduce drop-off during live betting by removing the need to navigate away from the stream. DATA.BET claims this can support stronger engagement, higher retention, longer sessions and improved lifetime value.
According to the company, In-Stream Betting integrates at the frontend level and requires no backend implementation, with availability now “upon the clients’ request.”
In-Stream Betting launches first with virtual sports, with plans to expand to additional verticals. “In-Stream Betting is designed to meet players where their attention already is — inside the broadcast,” said Rostyslav Likhtin, Head of Product at DATA.BET. “For our clients, this means an additional engagement layer that is easy to implement but delivers real results in terms of retention and player satisfaction. Having everything on one screen cuts the time it takes to place a bet and that kind of frictionless experience is exactly what builds long-term player loyalty toward the operator.”
The post DATA.BET launches in-stream betting overlay for mobile live streams appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
New 5×3, 20-payline title includes Hold and Win, Free Spins and optional Boost+ and bonus-buy features.
Booming Games has launched Twin Buffalo: Hold and Win, a new slot title built on a 5×3 grid with 20 fixed paylines. The supplier said the game’s maximum win potential is 5,100x.
In the base game, the Coin Collect symbol on reel 5 collects all coin symbols in view. The release also includes a “Buffalo Bounty” mechanic that collects value symbols to trigger the Hold and Win feature, and a “Buffalo Spins” mechanic that collects Scatter symbols to trigger Free Spins.
During Free Spins, Jumbo symbols can appear on reels 2, 3 and 4. Booming Games said a Jumbo Scatter awards extra spins, while a Jumbo Coin awards Hold and Win, with the Jumbo splitting into nine coins. Value symbols range from 1x to 250x the total bet, and the Grand prize is 5,000x when all symbol positions are filled.
The game also includes optional wagering and purchase mechanics. When Boost+ is activated, Booming Games said the bet increases by 25% and players have a higher chance of triggering bonus features. The Mystery Bonus can be bought at 75x the bet (awarding either Hold and Win or Free Spins), while the Super Bonus can be bought at 100x the bet and provides Free Spins with a guaranteed Hold and Win trigger.
Craig Asling, Director of Games at Booming Games, said: “Twin Buffalo: Hold and Win is packed with exciting bonus features, all designed to deliver the ultimate gameplay experience. With the opportunity to trigger features in multiple ways, we’re confident that players will love this exciting new release. Step into the wild, feel the power of the herd, and play now for untamed rewards!”
The post Booming Games launches Twin Buffalo: Hold and Win slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Founder Surya Palli positions the group as a real-time extension of the brand’s long-form podcast conversations.
iGaming Real Talk said its WhatsApp community has crossed 500 members, marking what the company described as a growth milestone for the group.
The community is positioned as a space for candid discussion among iGaming professionals, including operators, studios, affiliates, and suppliers. The company attributed the group’s growth to its structure, stating it operates with minimal moderation and allows promotions.
Surya Palli, Founder of iGaming Real Talk, said: “Reaching 500 members is a proud moment, but what matters more is the quality of the conversations happening inside the group every day. This community is built on trust, openness, and a genuine desire to help each other grow.
Our long-form podcasts can only cover so much at a given time, but the WhatsApp community is an always-on, real-time extension of those conversations. We’re just getting started.”
iGaming Real Talk said it plans to expand the community through exclusive content, industry interviews, and collaborative discussions.
Those interested in joining the iGaming Real Talk WhatsApp community can join here: https://chat.whatsapp.com/K2UoLJdluQdFJXvV1uDw6Z
The post iGaming Real Talk WhatsApp community passes 500 members appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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