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Voxbet launches industry-first, voice-activated betting with the At The Races app to boost UX ahead of Cheltenham
BetCaller is the sector’s first voice-activated betting and digital navigation tool – and it’s Festival-ready
Voxbet, the leading technology company which enables sports bettors to speak their bets, has gone live on the At The Races app ahead of The Cheltenham Festival. At The Races has branded its service BetCaller, and it’s the industry’s first voice-activated betting and digital navigation tool.
BetCaller allows users to place bets quickly and easily using voice recognition. It effortlessly sorts through myriad horses across tens of daily racecards, mapping upcoming action from all UK and Irish racecourses, alongside international racing from North and South America, Hong Kong, France, South Africa and Australia.
Voxbet’s voice-recognition software automatically picks up any horse’s name, alongside the requested bet type and bet stake, and then BetCaller sends users a pre-populated betting slip with their details to confirm.
The result is a seamless service which solves for a host of sportsbook problems. After all, navigation of any sportsbook invariably involves a lot of clicks, with a range of tabs, drop-down menus and derivative markets often acting as obstacles to placing or even locating your preferred market, selection or bet.
BetCaller also accounts for regional dialectal variations and mispronunciations thanks to its machine-learning algorithms whose pinpoint accuracy only improves as they assimilate more vocal data.

The tool searches and verifies against all runners listed on the At The Races app (specifically, horses entered in races within the next 48-hour window) and can execute popular multi-bets – such as Yankees, Trixies and Lucky 15s – alongside standard Win and Each-way singles.
Matthew Taylor, Director of New Media & Innovation – At The Races, said: “At The Races is all about adopting the latest technologies and ideas to improve the digital customer experience for our loyal racing fans, with the aim of revitalizing a sport we love for both the current generation and the ones to come. We loved the idea of voice-activated betting and are delighted to partner with Voxbet to launch BetCaller onto our app.”
Sam Boswell, Head of Sponsorship at BetVictor, added: “We are delighted to partner with At The Races to deliver a modern way to bet for those using BetCaller on the ATR app. Innovating and improving the customer journey are both key to our business and how we think as an organisation. We loved the idea behind BetCaller and cannot wait to see the result and feedback from our customers in the coming weeks.”
Jonathan Power, Founder and MD of Voxbet, said: “Put succinctly, the new BetCaller functionality enables users to place bets quickly and easily using voice recognition. And this will produce major benefits for racing and wider sports fans by instantly improving their betting and viewing experiences. Needless to say, going live with a brand as renowned and trusted as At The Races brings with it an instant endorsement of Voxbet’s accuracy and speed. We’re thankful to them for their responsive collaboration to get BetCaller out there before an event as consequential as the Cheltenham Festival.
“Voxbet’s early development was intertwined with horse racing, working with great brands like the PMU, William Hill, Paddy Power and Betsson. We reasoned: if we can get our speech-recognition software right for the nuanced and jargon-heavy world of betting on racing, all other sports would swiftly follow suit! And so it’s proving, I’m delighted to say, with soccer and major US sports available, including breakthrough BetBuilders functionality. BetCaller is just the latest example of how Voxbet is getting global sportsbooks up to speed with modern and future trends in ecommerce.
“Ultimately, Voxbet is where simplicity fosters ubiquity. Once placing a bet can be as easy as speaking it, betting by voice will become ubiquitous. And BetCaller is another significant step down that road.”
The post Voxbet launches industry-first, voice-activated betting with the At The Races app to boost UX ahead of Cheltenham appeared first on European Gaming Industry News.
Asia
S8UL signs Team Question Mark roster for PUBG: BATTLEGROUNDS ahead of EWC 2026
The CIS-based EMEA lineup brings past EWC experience and titles including PUBG Global Series 8 as S8UL targets Riyadh qualification.
S8UL has signed the Team Question Mark (QM) roster to represent the organisation in PUBG: BATTLEGROUNDS on PC ahead of the Esports World Cup (EWC) 2026. The deal was announced April 16 from Mumbai as S8UL prepares for the tournament in Riyadh, scheduled for July 21 to 26.
The CIS-based EMEA lineup includes:
- captain Roman Zinovev (ADOUZ1E),
- Andrey Ionov (Bestoloch),
- Mansur Tsimpaev (f1lfirst),
- Nikita Odobesku (Molodoct),
- and coach Yermek Torebekov (Ermaak).
S8UL said the roster will compete through the qualification pathway for a place in the 24-team event, which has a $2 million prize pool.
S8UL is adding a roster with a proven record in top-tier PUBG competition, including wins at PUBG Continental Series 7 Europe 2022 and PUBG Global Series 8 in 2025. The team has also posted a Top 3 finish at PUBG Global Series 2 in 2023 and a Top 7 finish at PUBG Global Championship 2022. The organisation said the roster has competed at both previous editions of the EWC in 2024 and 2025 and has amassed approximately $713,000 in total prize winnings.
Commenting on the move, Naman Mathur, Co-founder, S8UL said, “Signing the QM roster is a significant step for us as we continue to strengthen our presence in global esports. PUBG: BATTLEGROUNDS is one of the most competitive titles in the world, and this team has consistently proven itself against the very best. At a broader level, this move reflects the direction S8UL is heading in. Over the past year, we have focused on building depth across our rosters and competing consistently at the highest level. As we prepare for the Esports World Cup 2026, we are committed to providing the team with the right support and resources as they aim to make a strong impact in the qualifiers as well as on the global stage.”
Roman Zinovev aka ADOUZ1E added, “Becoming part of S8UL is a big opportunity for us as a team. As a team, we’ve always believed in our ability to compete with the best in the world, and having the backing of a global organisation allows us to push even further. With the Esports World Cup coming up, we’re focused on working through the qualifiers and making sure we deliver performances that match our potential.,”
S8UL said the announcement follows its selection as a Club Partner by the Esports Foundation (EF), placing it among 40 global organisations. The organisation has also listed 13 titles it plans to enter for EWC 2026, including PUBG: BATTLEGROUNDS, Apex Legends, Battlegrounds Mobile India (BGMI), Call of Duty: Warzone, Chess, EA Sports FC, FATAL Fury, Fortnite, Honor of Kings, MOBA Legends 5V5, Street Fighter 6, TEKKEN 8, and Trackmania.
Relevant data as follows:
- S8UL Esports: https://s8ul.gg/ Official organisation site for roster and announcement verification.
- PUBG Esports (PUBG: BATTLEGROUNDS competitive updates): https://pubgesports.com/ Authoritative source for PUBG: BATTLEGROUNDS esports circuits, event results, and qualifiers.
- Esports World Cup (official site): https://esportsworldcup.com/ Event organiser site for EWC 2026 schedule, formats, and prize pool confirmation.
The post S8UL signs Team Question Mark roster for PUBG: BATTLEGROUNDS ahead of EWC 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
Former German Air Force officer launches Sparky Space AI platform for iGaming teams
Nils Ristau and Daniel Schmitz debut a work enablement platform aimed at day-to-day execution across product, retention and AI adoption.
Sparky Space, a new AI-powered work enablement platform founded by former German Air Force officer Nils Ristau and tech leader Daniel Schmitz, has launched and is now available globally for iGaming operators and suppliers.
The founders are positioning the product around execution support inside daily workflows as teams face tighter regulatory demands, faster product cycles and higher player expectations. The company cited industry research suggesting only 10-20% of learning is consistently applied in day-to-day work, creating a gap between training and on-the-job outcomes.
“In military operations, performance depends on clarity, structure, and disciplined execution in changing environments,” said Ristau. “The iGaming industry operates under similar pressure.
“Competitive advantage does not come from knowledge alone – it comes from how effectively teams apply it every day.”
Sparky Space said its platform supports areas including product development, player retention and AI adoption, with use cases spanning customer-centric experimentation, agile product and game development, decision-making and prioritisation, practical generative AI prompting, and cross-functional collaboration. The company said the tools are intended to help teams launch features, respond to regulatory change, and optimise marketing and support processes.
While initially focused on iGaming, Sparky Space said it has been built for broader use in other fast-moving, technology-driven industries.
Relevant data as follows:
- Sparky Space: https://www.sparkyspace.com Official company site for product and launch details.
- UK Gambling Commission: https://www.gamblingcommission.gov.uk Regulatory context referenced in the article’s discussion of increasing compliance pressure.
- Malta Gaming Authority: https://www.mga.org.mt Key European regulator relevant to operators and suppliers navigating shifting regulation.
The post Former German Air Force officer launches Sparky Space AI platform for iGaming teams appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
GGPoker sets $300m guarantee for 2026 GG World Festival series
Online poker festival runs May 3 to June 9 and includes a $3m leaderboard plus three $10m guaranteed flagship events.
GGPoker has announced the return of its GG World Festival tournament series, set to run from May 3 through June 9, 2026. The operator said the schedule will offer $300,000,000 in guaranteed prizes across the series, up from the $250m guarantee it offered last year.
The festival is split into four buy-in tiers: Low ($3–$25), Medium ($26–$150), High ($151–$1,050) and Super ($1,051+). GGPoker said the series will include hundreds of tournaments over five weeks.
GGPoker is also bringing back its festival leaderboard with $3,000,000 in additional prizes across the four tiers: $300K (Low), $700K (Medium), $1M (High) and $1M (Super).
Three events will anchor the schedule, each with a $10,000,000 guarantee: the $525 World Bounty Festival (Day 2) on May 18, the $10,000 GGMillion$ Main Event (Day 2) on May 25, and the $1,500 GG World Championship (Day 2) on June 1.
“Last year we set the bar at $250 million, and the community response was legendary,” said Daniel Negreanu, GGPoker Global Ambassador. “But at GGPoker, we don’t just want to meet expectations; we want to smash them over and over again. This year, we’re going to $300 million. Whether you’re playing a $3 Low Tier tournament or the $10K GGMillion$ Main Event, you’re part of the biggest thing to ever happen in online poker. This is the stage where legends are made.”
Relevant data as follows:
- GG World Festival page on GGPoker: https://ggpoker.com/tournaments/ggpoker-world-festival Primary source for dates, schedule structure and guarantees referenced in the article.
- GGPoker tournaments hub: https://ggpoker.com/tournaments/ Supporting context on GGPoker’s tournament offerings and satellite qualifiers mentioned in the release.
- GGPoker homepage: https://ggpoker.com/ Company reference link for readers seeking broader operator information.
The post GGPoker sets $300m guarantee for 2026 GG World Festival series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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