Latest News
Pole Position Performance: GR8 Tech Transforms Client Challenges into Opportunities with CRM
GR8 Tech has launched a five-episode video series that demonstrates how its top-tier CRM can address key client challenges, such as improving communication, automating workflows, and delivering personalized experiences. Through real-life examples from GR8 Tech’s clients, viewers can discover how to unlock CRM’s full potential.
Watch Pole Position Performance: GR8 Tech CRM
Kateryna Pozdnysheva, GR8 Tech’s Chief Client Officer and Head of CRM Business Unit, leads the series. Along with her assistant Addi, Kateryna dives deep into the mechanics of CRM: how to design a CRM journey that targets both casino players and sports enthusiasts, ensuring that each player receives a personalized experience; how to engage with players effectively, test what resonates with them, and adjust strategies in real-time to improve performance. Viewers learn the importance of segmentation tools, which allow CRM to categorize players based on their habits, risk profiles, and preferences, all while navigating diverse markets. The series also emphasizes how to connect with players on a deeper level by crafting campaigns that deliver the right incentives at the perfect moment and via the most effective communication channels.
One of the highlights of GR8 Tech’s CRM solution is its ability to optimize player engagement to drive retention. Through advanced gamification tools like rewarding achievements, the CRM makes player interactions exciting and impactful. The series shows how these dynamic elements enhance the player experience, leading to a 25% increase in first-time deposits, 80% retention on average, and 75% engagement of MAU with gamified features. It highlights how GR8 Tech’s CRM serves as a powerful strategy for delivering personalized, effective, and results-driven client experiences.
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Gambling in the USA
PENN to Open the New Hollywood Casino Aurora to Public on June 24
PENN Entertainment Inc. has announced that it expects to open the new land-based Hollywood Casino Aurora to the public on Wednesday, June 24, pending customary regulatory approvals. This will be the second all-new PENN property to open in the Chicagoland region following the grand opening of the land-based Hollywood Casino Joliet in August 2025.
The new $360 million entertainment destination is being developed across from Chicago Premium Outlets, located near Interstate-88 in Aurora. The state-of-the-art property will feature a luxurious hotel, more than 1200 gaming positions, a retail sportsbook, outdoor entertainment area, full-service spa, premium bars and restaurants, a 12,000 square foot event center and approximately 1700 parking spaces. The Company expects to employ approximately 700 team members at the new casino, which nearly doubles PENN’s existing employee roster in Aurora.
“We are now months away from opening another premium entertainment destination in the greater Chicago region. We are thrilled to follow the successful rollout of Hollywood Casino Joliet last summer with another new land-based property, strengthening our overall retail portfolio in the Midwest and deepening our roots in the community,” said Jay Snowden, CEO and President of PENN Entertainment.
Hollywood Casino Aurora will feature an upscale 226-room hotel offering a variety of standard rooms and suites, as well as a beauty and wellness space, Drift Spa.
The new property will also be outfitted with numerous world class dining experiences for guests to enjoy. As previously announced, PENN has partnered with celebrity chef and entrepreneur Giada De Laurentiis to open Sorella by Giada. The Italian-California fusion restaurant will offer approximately 170 seats for indoor and outdoor dining, a contemporary bar and private dining options.
Boulevard Food & Drink Hall, operated by McClain Camarota Hospitality (MCH), will include Lucky Goat by celebrity chef Stephanie Izard; Five50 Pizza, a pizza concept from the renowned chefs at MCH; and Chicago favorites Antique Taco and Pretty Cool Ice Cream. Additional restaurant partners that will be unique to Aurora’s Boulevard Food & Drink Hall will be announced in the coming weeks.
“These popular restaurateurs will provide our customers with amazing dining options at the new Hollywood Casino Aurora. Together with our hotel, event center, spa and additional amenities, patrons will experience a vibrant atmosphere at this new area attraction,” said Rafael Verde, Senior Vice President of Regional Operations at PENN Entertainment.
The 12,000 square foot event center will be equipped to host a variety of events, including meetings, conferences, weddings, galas, entertainment and more. Entertainment bookings are already underway, and the first public events will be announced soon.
Additional details related to the grand opening of the new casino will be provided in advance of June 24. The Company expects to work with the Illinois Gaming Board on the transfer of operations from the existing Hollywood Casino Aurora, which is located on the Fox River in downtown Aurora, to the new landside facility as the opening date nears.
In conjunction with this $360 million project, PENN expects to receive $225 million in funding from Gaming and Leisure Properties Inc. near the project’s opening, at a 7.75% capitalization rate. By the end of the year, the Company also expects to receive the remaining $21 million of the $50 million in funding being contributed by the City of Aurora by year end.
The post PENN to Open the New Hollywood Casino Aurora to Public on June 24 appeared first on Americas iGaming & Sports Betting News.
Latest News
Polymarket Becomes MLB’s Official Prediction Market Exchange
Major League Baseball (MLB) announced two new agreements in the rapidly growing prediction market space. The league named Polymarket MLB’s Official Prediction Market Exchange.
In addition, Baseball Commissioner Robert D. Manfred, Jr. signed a memorandum of understanding (MOU) with Michael S. Selig, Chairman of the Commodity Futures Trading Commission (CFTC), one year after MLB wrote a letter to the CFTC calling for strong integrity protections in the rapidly evolving prediction market space. MLB pursued this agreement with the CFTC to further protect the integrity of baseball by ensuring swift response to incidents and anticipating emerging trends more strongly.
The comprehensive integrity commitments in the Polymarket agreement and the CFTC’s clear collaborative intent provides a critical step towards a strong integrity framework within the prediction market space.
As part of Polymarket’s Official Partnership with MLB, Polymarket and its brokers will get exclusive access to MLB marks and logos to be used within their prediction market products. Polymarket will also get access to Official League Data from Sportradar, MLB’s exclusive global distributor of data for prediction markets, and receive brand exposure across MLB’s digital ecosystem and at league events. A key component of the partnership between MLB and Polymarket will be establishing a comprehensive integrity framework, which includes working together to restrict markets that present an integrity risk to MLB, such as individual pitches, manager decisions, and umpire performance, among others. Polymarket will also integrate integrity controls into its US Rulebook to ensure all of its brokers are held to the same integrity standards.
Under the terms of the MOU, MLB and the CFTC memorialized a clear intent to share information with each other regarding the integrity of professional baseball and related prediction markets. Shared information will be treated confidentially, facilitating open lines of communication. Designated representatives will meet regularly to identify and discuss any issues that may impact the integrity of MLB’s games and the MLB prediction market landscape.
While Polymarket will be MLB’s Official Prediction Market Exchange with a set of exclusive rights, MLB intends to have integrity relationships with all other prediction market exchanges offering baseball contracts. Those exchanges will be required to integrate the necessary integrity protections into their individual rulebooks.
“The new agreements that we formed with Polymarket and the CFTC are imperative steps in proactively managing the new and rapidly growing prediction market space. Protecting the integrity of the game on the field is our top priority. By engaging in this community, we are able to work together to create clear boundaries with the goal of mitigating risk while providing fan engagement opportunities,” said Commissioner Manfred.
“Polymarket is about bringing fans closer to the moments that define sports. By working collaboratively with Major League Baseball and regulators, we can create new ways for fans to engage with the game while protecting the integrity of the sport,” said Shayne Coplan, Founder and CEO of Polymarket.
The post Polymarket Becomes MLB’s Official Prediction Market Exchange appeared first on Americas iGaming & Sports Betting News.
Eddie Leon Tullis
IGA to Honor Eddie Leon Tullis with Sovereign Warrior Award at Chairman’s Leadership Luncheon
The Indian Gaming Association (IGA) will honor Eddie Leon Tullis, former Tribal Chairman of the Poarch Band of Creek Indians, as the recipient of the 2026 Rick Hill–Tim Wapato Sovereign Warrior Award during the Sovereign Warrior Celebration Luncheon, which honors the legacy of tribal leaders advocating for sovereignty. This event will take place at the Chairman’s Leadership Luncheon on Tuesday, April 1, 2026, from 12:30 to 2:00 PM at the Indian Gaming Tradeshow & Convention at the San Diego Convention Center in California.
This signature luncheon gathers tribal leaders, industry partners, and honored guests for an impactful program that combines recognition, remembrance, and celebration of leadership throughout Indian Country.
“Eddie Tullis represents the very spirit of a Sovereign Warrior. His leadership secured federal recognition for his Tribe, his vision created opportunity for future generations, and his lifelong commitment to sovereignty has strengthened Indian Country as a whole. We are proud to honor him in front of tribal leaders from across the nation,” said Chairman Bean.
Chairman Bean added: “This luncheon is not only about recognition, but it is also about reflection. As we honor leaders like Eddie Tullis, we also remember those we have lost and recommit ourselves to the responsibility of protecting tribal sovereignty for generations to come.”
Eddie Leon Tullis is one of the most influential leaders in the history of the Poarch Band of Creek Indians and Indian Country. Born in 1938 in Mobile, Alabama, he served in the United States Navy before building a 35-year career at Monsanto.
Following the passing of Chief Calvin McGhee, Tullis stepped into leadership in the early 1970s and went on to serve as Tribal Chairman and CEO for 27 years, as well as more than four decades on the Tribal Council. He led the successful effort to secure federal recognition for the Poarch Band of Creek Indians in 1984, making it the only federally recognized tribe in Alabama.
Under his leadership, the Tribe established its modern government and launched its first gaming enterprises, creating a strong economic foundation that continues to support its people today. Tullis also served in national leadership roles, including as Chairman of the National Advisory Council on Indian Education, and has been widely recognized for his lifelong commitment to youth and community development.
The Chairman’s Leadership Luncheon and Sovereign Warrior Celebration remains one of the most meaningful gatherings of the Indian Gaming Tradeshow & Convention, honoring the leaders who have paved the way for tribal sovereignty, economic self-sufficiency, and the continued success of Indian gaming.
The post IGA to Honor Eddie Leon Tullis with Sovereign Warrior Award at Chairman’s Leadership Luncheon appeared first on Americas iGaming & Sports Betting News.
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