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Pole Position Performance: GR8 Tech Transforms Client Challenges into Opportunities with CRM

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GR8 Tech has launched a five-episode video series that demonstrates how its top-tier CRM can address key client challenges, such as improving communication, automating workflows, and delivering personalized experiences. Through real-life examples from GR8 Tech’s clients, viewers can discover how to unlock CRM’s full potential.

Watch Pole Position Performance: GR8 Tech CRM

Kateryna Pozdnysheva, GR8 Tech’s Chief Client Officer and Head of CRM Business Unit, leads the series. Along with her assistant Addi, Kateryna dives deep into the mechanics of CRM: how to design a CRM journey that targets both casino players and sports enthusiasts, ensuring that each player receives a personalized experience; how to engage with players effectively, test what resonates with them, and adjust strategies in real-time to improve performance. Viewers learn the importance of segmentation tools, which allow CRM to categorize players based on their habits, risk profiles, and preferences, all while navigating diverse markets. The series also emphasizes how to connect with players on a deeper level by crafting campaigns that deliver the right incentives at the perfect moment and via the most effective communication channels.

One of the highlights of GR8 Tech’s CRM solution is its ability to optimize player engagement to drive retention. Through advanced gamification tools like rewarding achievements, the CRM makes player interactions exciting and impactful. The series shows how these dynamic elements enhance the player experience, leading to a 25% increase in first-time deposits, 80% retention on average, and 75% engagement of MAU with gamified features. It highlights how GR8 Tech’s CRM serves as a powerful strategy for delivering personalized, effective, and results-driven client experiences.

The post Pole Position Performance: GR8 Tech Transforms Client Challenges into Opportunities with CRM appeared first on European Gaming Industry News.

ELA Games

ELA Games releases Spirit of Savanna slot with player-choice bonus

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The new 5×3, 10-payline title features Hold and Win or Free Spins selection and three jackpot tiers.

ELA Games has released Spirit of Savanna, a new online slot that introduces a player-choice bonus mechanic alongside Hold and Win, Free Spins, and three jackpot tiers.

Spirit of Savanna runs on a 5×3 reel grid with 10 paylines and is rated volatility 4 out of 5, according to the supplier. RTP is listed across two ranges: 93.98-94.16% and 96.01-96.12%.

The main differentiator is how a Wild symbol contributes to a winning combination. Instead of triggering a fixed feature, the game prompts players to choose between seven Free Spins or a Hold and Win bonus.

Both bonus paths include a Repeat Win feature that carries the value of the triggering win into each spin of the bonus round. The Free Spins feature can also retrigger using the same Wild-combination logic. The game includes three jackpot tiers, with the Grand Jackpot available either by landing two Antelopes or by filling an entire row with coins during Hold and Win.

The post ELA Games releases Spirit of Savanna slot with player-choice bonus appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Games Global

Games Global launches Candy Combo 2 Power Combo with Slingshot Studios

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Games Global has released Candy Combo 2 Power Combo™, developed with exclusive studio partner Slingshot Studios. The new slot follows the original Candy Combo Power Combo™ and expands the title’s Link&Win™ gameplay and Power Combo™ mechanics.

The 5×3, 20-payline game is set in a pastel candy theme and uses five “candy jar” characters above the reels to collect matching symbols and trigger Link&Win™ modifiers. The Power Combo™ flow activates a Link&Win™ bonus played on a 5×4 grid, where cash coins remain in place as new symbols land.

Returning mechanics include Connector symbols with multipliers of up to 10x for completed rows, Collector symbols that gather visible cash values, and Jackpot symbols that award fixed prizes when four matching symbols are collected.

New features include Adder, which adds values to all other landed symbols, and Extender, which unlocks a second independent reel set to extend the Link&Win™ round. Games Global said up to five features can be active within a single Link&Win™ round, culminating in Super Power Combo™, where all features are active at once. The game also includes Hot Mode™, which adds extra feature symbols to the reels, and Upsizer™, which offers an option to enhance the Link&Win™ feature at a cost before the bonus begins.

Richard Vermaak, Creative Director at Slingshot Studios, said: “Candy Combo 2 Power Combo™ builds on its predecessor – one of our most successful titles – by expanding how features interact within the Link&Win™ format.

“The addition of new jars and the ability to combine multiple mechanics introduces more variation across each round, while staying true to the core gameplay players recognise.”

David Reynolds, Director of Games Strategy and Partner Management at Games Global, said: “Slingshot Studios has done a brilliantly at evolving a well-established concept by adding depth and flexibility to its feature set.

“The result is a bright, engaging title that enhances a proven mechanic while offering players more ways to experience its core gameplay.”

The post Games Global launches Candy Combo 2 Power Combo with Slingshot Studios appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Acquisitions/Merger

LCKY Group agrees to acquire Denmark iGaming operator RoyalCasino

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LCKY Group has entered into an agreement to acquire RoyalCasino, an iGaming operator focused exclusively on Denmark. The companies said the transaction is subject to customary regulatory approvals and is expected to close in the second half of 2026.

LCKY Group said the deal will expand its footprint in Denmark and increase exposure to what it described as “sustainable revenue streams in a well-regulated and stable jurisdiction.” The company also said the acquisition supports its multi-brand strategy in the Danish market.

LCKY Group expects the transaction to be immediately accretive, estimating an 18–20% increase in group revenue and a 29–31% increase in EBITDA.

Richard Brown, CEO of LCKY Group, said: “This is a highly strategic and financially compelling acquisition for LCKY Group. RoyalCasino brings both strong market presence and high-quality earnings in Denmark, a market that aligns closely with our focus on regulated, sustainable growth. The transaction enhances our scale, strengthens our competitive position, and provides clear opportunities to drive synergies and long-term value creation. We look forward to working closely with the RoyalCasino team to realize these opportunities.”

Per Petersen, CEO of RoyalCasino, said: “RoyalCasino is one of the largest online casino operators in Denmark, a market known as both well-regulated and high-value. Our industry is characterised by high levels of innovation and competition, and here we see the combination of RoyalCasino’s local expertise and LCKY’s international scale and iGaming pedigree as an excellent recipe for shared success. We look forward to introducing LCKY to our Danish customer base.” Partis acted as financial advisors to RoyalCasino on the transaction.

The post LCKY Group agrees to acquire Denmark iGaming operator RoyalCasino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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