Latest News
Pole Position Performance: GR8 Tech Transforms Client Challenges into Opportunities with CRM
GR8 Tech has launched a five-episode video series that demonstrates how its top-tier CRM can address key client challenges, such as improving communication, automating workflows, and delivering personalized experiences. Through real-life examples from GR8 Tech’s clients, viewers can discover how to unlock CRM’s full potential.
Watch Pole Position Performance: GR8 Tech CRM
Kateryna Pozdnysheva, GR8 Tech’s Chief Client Officer and Head of CRM Business Unit, leads the series. Along with her assistant Addi, Kateryna dives deep into the mechanics of CRM: how to design a CRM journey that targets both casino players and sports enthusiasts, ensuring that each player receives a personalized experience; how to engage with players effectively, test what resonates with them, and adjust strategies in real-time to improve performance. Viewers learn the importance of segmentation tools, which allow CRM to categorize players based on their habits, risk profiles, and preferences, all while navigating diverse markets. The series also emphasizes how to connect with players on a deeper level by crafting campaigns that deliver the right incentives at the perfect moment and via the most effective communication channels.
One of the highlights of GR8 Tech’s CRM solution is its ability to optimize player engagement to drive retention. Through advanced gamification tools like rewarding achievements, the CRM makes player interactions exciting and impactful. The series shows how these dynamic elements enhance the player experience, leading to a 25% increase in first-time deposits, 80% retention on average, and 75% engagement of MAU with gamified features. It highlights how GR8 Tech’s CRM serves as a powerful strategy for delivering personalized, effective, and results-driven client experiences.
The post Pole Position Performance: GR8 Tech Transforms Client Challenges into Opportunities with CRM appeared first on European Gaming Industry News.
Anderson has served as interim CFO since May 4 as Scientific Games begins a search for a permanent finance chief.
Scientific Games said May 12 that Chief Financial Officer Nick Negro will leave the company on May 15, ending a three-year tenure. The company said Negro is departing for an opportunity based in Chicago to be closer to family.
Scientific Games has appointed Ray Anderson as interim Chief Financial Officer, effective May 4, while it searches for a permanent CFO.
“Nick has been a strong member of our leadership team and an advocate for the potential of Scientific Games,” said Pat McHugh, Chief Executive Officer for Scientific Games. “During his time with the company, he significantly strengthened our financial and procurement organizations and helped position Scientific Games for continued growth. We thank Nick for his contributions and wish him all the best.”
Anderson is a CPA with more than 30 years of global experience, including senior roles at KPMG across the U.S., Europe and Asia. Most recently, he served as a Global Lead Partner advising Fortune 500 companies on audit, capital markets and regulatory strategy, and previously led KPMG’s Pacific Southwest audit practice for six years.
“Ray is a highly respected finance leader with extensive global experience advising large, complex organizations,” said McHugh. “We are confident in his ability to support the business and our Finance organization during this transition.”
The post Scientific Games CFO Nick Negro to depart May 15; Ray Anderson named interim appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Scientific Games announced today that Chief Financial Officer Nick Negro will be leaving the company on May 15 after three years of success in the role leading the company through three years of growth.
Negro is departing for an opportunity based in Chicago that allows him to be closer to family.
To ensure continuity during the transition, Scientific Games has appointed Ray Anderson as interim Chief Financial Officer, effective May 4, as the company begins the search for a permanent CFO.
“Nick has been a strong member of our leadership team and an advocate for the potential of Scientific Games,” said Pat McHugh, Chief Executive Officer for Scientific Games. “During his time with the company, he significantly strengthened our financial and procurement organizations and helped position Scientific Games for continued growth. We thank Nick for his contributions and wish him all the best.”
Anderson is a seasoned finance leader and CPA with more than 30 years of global experience, including senior leadership roles at KPMG across the U.S., Europe and Asia. Most recently, he served as a Global Lead Partner, advising Fortune 500 companies on audit, capital markets and regulatory strategy, and working closely with boards and executive teams. Immediately prior to this role, he led KPMG’s Pacific Southwest audit practice for six years.
“Ray is a highly respected finance leader with extensive global experience advising large, complex organizations,” said McHugh. “We are confident in his ability to support the business and our Finance organization during this transition.”
Serving 150 lotteries in 50 countries, Scientific Games is the world’s largest lottery games company, fastest growing lottery systems provider and a leading provider of digital lottery solutions.
© 2026 Scientific Games, LLC. All Rights Reserved.
The post Scientific Games Announces CFO Transition appeared first on Americas iGaming & Sports Betting News.
Modernization adds Momentum ecosystem tools and rolls out new terminals and self-service machines to 1,000+ retailers statewide.
Scientific Games has completed a technology systems conversion for the New Mexico Lottery, modernizing lottery operations with a new gaming system and rolling out retail technology to more than 1,000 locations across the state. The update went live May 11, 2026, according to the company.
Scientific Games said the new system now powers the Lottery’s draw-based and Scratchers’ sales and is designed to simplify product management for retailers. The conversion also includes the launch of the Scientific Games Enhanced Partnership (SGEP) instant game management program, which the company said combines analytics, logistics, retail optimization and product strategy.
“The New Mexico Lottery is officially live with new, modern technology systems that work together to enhance all aspects of our operations and ensure we are well-positioned for our next era of growth,” said David Barden, CEO of the New Mexico Lottery. “We’ve strategically planned every step of this holistic modernization effort with Scientific Games to intelligently operate our retail network, making our Scratchers games easier for retailers to manage in their stores and easily accessible to our valued players.”
Scientific Games said the conversion was developed over the past year and is built on its Momentum ecosystem. Components cited include an advanced central gaming system, the SciTrak instant game distribution system, the gem | intelligence retailer licensing and management portal and the INFUSE business intelligence platform. The company said WAVE clerk-operated terminals and PlayCentral self-service machines will be deployed to retailers in planned phases.
“Congratulations to the New Mexico Lottery for building upon our long-standing instant scratch game partnership, embracing innovation for the future,” said John Schulz, President of Americas & Global Instant Products for Scientific Games. “We are proud to serve as the Lottery’s full-line partner and help drive maximum proceeds for New Mexico college students.”
The post Scientific Games completes systems conversion for New Mexico Lottery appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Compliance Updates6 days agoEndorphina secures UAE Gaming-Related Vendor License (Tier II) from GCGRA
-
Asia5 days ago
Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances
-
Acquisitions/Merger7 days ago
Petroglyph Development Group Completes Acquisition of Great Canadian Casino Vancouver
-
Africa6 days ago
Jogabets migrates to VeliTech iGaming platform for Mozambique operations
-
Ilkka Kosola7 days ago
Veikkaus Appoints Ilkka Kosola as its New Chief Financial Officer
-
Booming Games6 days ago
Booming Games launches Berserkin’ Buffalo Power Hit slot
-
Games Global6 days ago
Games Global launches Candy Combo 2 Power Combo with Slingshot Studios
-
Amusnet5 days ago
Weekend Reels | Week 19: Slot Drops & Trends
