Central Europe

DFL and Tipico Extend Partnership Until 2029

Published

10 months ago

February 7, 2025

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Tipico, Germany’s leading sports betting provider, will continue as the Official Partner of the Bundesliga and 2. Bundesliga. Before the end of the current agreement, Tipico and the DFL (Deutsche Fußball Liga) have agreed to extend their partnership, which began in 2018, through to the end of the 2028/29 season.

As part of this agreement, Tipico will continue to use the logos of both competitions and the two Meisterschalen (championship trophies) in its advertising. The company will also retain its extensive advertising rights, including first-access rights included in DFL’s media contracts, as well as a “Matching Offer Right” for all special advertising formats with national partners, and exclusivity within the industry. Tipico will also be integrated into digital Bundesliga platforms.

“We’re thrilled to extend this long-standing collaboration built on mutual trust. Over the years, Tipico has proven itself as a highly professional and reliable partner with a deep passion for football,” said Tobias Thöne, Director of Commercial Partnerships at Bundesliga International GmbH.

Kajetan Strini-Brown, Director of Sports Brand at Tipico, said: “We’re incredibly proud to continue our partnership with the Bundesliga and 2. Bundesliga! German football is at the heart of what we do, and that passion has always been deeply embedded in our DNA as a company. This extension is a key part of our strategic partnerships, which also include the DFB-Pokal, another major German football brand. Sponsorship, and the visibility it brings, plays an important role in guiding customers to the legal market.”

As outlined in the State Treaty on Gambling, the possibility to promote sports betting is an essential tool for guiding the deeply human drive to gamble into regulated and monitored channels. This plays a critical role in ensuring proper regulation of sports betting while counteracting illegal offerings. For more than 20 years, Tipico has been offering innovative, user-friendly, and secure sports betting products and has become the most popular brand for sports betting in Germany. In addition to continuous product development, Tipico has been working on modern player protection strategies for the last 15 years. The DFL has also long been committed to preventing match-fixing and gambling addiction in German professional football.

The post DFL and Tipico Extend Partnership Until 2029 appeared first on European Gaming Industry News.

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Central Europe

Tom Horn Gaming strengthens its presence in Czech market through partnership with Kingsbet.cz

Published

1 day ago

December 4, 2025

George Miller

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Leading iGaming software supplier Tom Horn Gaming has announced a new partnership with Kingsbet.cz, marking another significant step in the company’s strategic expansion within the Czech market.

The collaboration sees Tom Horn Gaming’s engaging suite of top-performing games, including player favourites like 81 Frutas Grandes, Book of Aladdin, Flaming Fruit Deluxe, and 243 Crystal Fruits Deluxe, go live with Kingsbet.cz, providing Czech players with access to a rich selection of locally tailored gaming content.

With a portfolio built on distinctive mechanics that combine classic slot features popular among Czech players with innovative twists, the supplier is steadily enhancing its market presence and remains committed to delivering gaming titles tailored to local player tastes.

“The Czech Republic is one of our key regulated markets with strong potential, and the partnership with Kingsbet.cz, a trusted and fast-growing operator in the region, is another step in our expansion plans,” said Ondrej Lapides, CEO at Tom Horn Gaming. “We’re firmly focused on deepening our footprint in the region and delivering premium localised entertainment that Czech players love while supporting our operator partners’ growth in this dynamic market.”

David Vanek, CEO at Kingsbet.cz added: “Partnering with Tom Horn Gaming brings tremendous value to our offering. Their portfolio combines quality, innovation, and an understanding of what Czech players enjoy most. We’re confident this collaboration will help us deliver even more engaging gaming experiences and strengthen our position in the market”.

This latest partnership underlines Tom Horn Gaming’s continued focus on regulated market growth, reinforcing its mission to bring distinctive and entertaining gaming experiences to players worldwide while building strong, mutually beneficial relationships with operators in key regions.

The post Tom Horn Gaming strengthens its presence in Czech market through partnership with Kingsbet.cz appeared first on European Gaming Industry News.

Central Europe

game’s 2026 industry barometer – the mood in the German games industry is beginning to brighten

Published

2 days ago

December 3, 2025

George Miller

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• Nearly one third of games companies in Germany foresee an industry upswing in the coming year

• More than half expect a positive business development for their own company in the next twelve months

• Around one in three games companies anticipate new hires

After three challenging years, games companies in Germany are looking ahead with increased optimism. Nearly one in three companies (29 per cent) anticipate a positive development in the games industry in the coming twelve months, as compared with just 17 per cent one year ago. 31 per cent of games companies expect a negative development in the industry – a considerable drop from last year’s level of 45 per cent. These are the results of game’s annual industry barometer, which was published by game – The German Games Industry Association. Games companies in Germany look towards their own business development in the coming year significantly more positively, with over half (53 per cent) expecting business to be good in 2026, similar to last year’s number of 52 per cent. Only 12 per cent anticipate a downturn in business, compared to 15 per cent last year. In their personnel planning, the companies nonetheless remain initially cautious: around one third of games companies in Germany (32 per cent) anticipate hiring new employees in 2026, the same percentage as last year.

‘Confidence is returning to Germany’s games industry,’ says Felix Falk, Managing Director of game. ‘Following a difficult phase both here and abroad, positive signals, such as the strong gamescom 2025, and important policy initiatives, like the increased federal games funding and the announced federal tax incentives, are bringing improved prospects and greater optimism compared to a year ago.’

About game’s 2026 industry barometer

The data is based on an online survey conducted by game – The German Games Industry Association between 12 and 21 November 2025, involving a total of 202 German games industry association members, including in particular developers and publishers.

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Central Europe

Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row

Published

1 week ago

November 25, 2025

Niji Narayan

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For the second consecutive year, Czech-based esports technology company Oddin.gg has taken the top spot in the Deloitte Technology Fast 50 Central Europe, underscoring the company’s sustained momentum and highlighting the global demand for an innovative and high-performing esports betting infrastructure.

The Deloitte Technology Fast 50 Central Europe program recognizes the region’s fastest-growing technology companies across sectors including fintech, software, communications, environmental tech, hardware, healthcare, media and entertainment. Rankings are based on percentage revenue growth.

Commenting on the win, CEO and Co-Founder Vlastimil Venclík shared: “Being recognized by the Deloitte Technology Fast 50 for the second year in a row is an honor. It reflects not only our growth, but the trust our partners place in us and the hard work of our team. Esports is evolving quickly, and we’re committed to delivering reliable, high-performing infrastructure that helps operators succeed, now and in the years ahead.”

Founded in 2018, Oddin.gg is dedicated to elevating the excitement of digital esports competitions and equipping sportsbook operators with reliable solutions that maximize engagement, betting activity and profitability.

Vlastimil Venclik credits the company’s growth to its industry expertise, its focus on the betting vertical, and its forward-thinking, customer-first product strategy.

“Our team blends former professional players with data scientists and engineers. That mix gives us the deep esports knowledge and technical capability needed to solve real challenges for operators and deliver measurable results, while also reducing their exposure to risk.”

Oddin.gg stands apart by offering a unified, end-to-end ecosystem for esports betting, allowing operators to work with a single vendor for odds feeds, risk management, widgets, BetBuilder, iFrame and 24/7 eSimulators while also producing and managing everything in-house. This integrated approach is a core pillar of Realms Group, where Oddin.gg leads the effort to shape how audiences experience live digital entertainment.

“We’re expanding in two major directions. First, by building faster, smarter, more interactive products that deepen engagement for fans and bettors. Second, by growing geographically, supported by recent certifications in Brazil as well as earlier approvals in the United States and Canada. This makes us one of the most secure and trusted providers in the market,” Venclik said.

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