Push Gaming has launched PrizeFlex™, a groundbreaking, fully customisable jackpot solution designed to elevate player engagement and generate new revenue streams for operators.

PrizeFlex™ is a supplier-agnostic platform that can be seamlessly integrated with any game, casino or gambling product, regardless of the provider. This flexibility allows operators to create more entertaining moments and opportunities for players to claim bigger wins, increasing retention rates while encouraging growth.

The solution offers a wide array of customisable features, including flexible jackpot options (single-tier daily jackpots or multi-tier progressives), advanced contribution handling (up to 250 per second), smart math models, and market-specific configurations. Operators can tailor the jackpot types, contribution models, and RTP settings to suit their needs and best suit their target market.

Powered by Push Gaming’s proprietary jackpot engine and RNG, players can opt-in and out of the side bet jackpot anytime, which will not impact a title’s base RTP. No re-certification is required when configuring games that benefit from PrizeFlex™, and the open jackpot system can be applied to all casino products, including Sportsbook, Bingo, and Poker.

PrizeFlex™ has already launched with LeoVegas, supporting the world’s largest online casino jackpot value, and recently launched with BetMGM in Brazil, marking Push Gaming’s entry into the newly regulated market. Millions have been paid out to date, and Push Gaming plans to expand into more jurisdictions in 2025.

PrizeFlex™ is currently live in eight jurisdictions: Brazil, Denmark, Malta, the Netherlands, Ontario, Romania, Sweden, and the UK. Plans are in place to expand into new territories in 2025.

Fiona Hickey, Chief Business Development Officer at Push Gaming, said, “This is a project that holds incredible opportunity and scope for us and our partners. Progressive jackpot systems are widely loved by players and operators, and being able to create our own leverages our expertise and experience in the industry while simultaneously opening up an avenue for further growth.

“The benefits of PrizeFlex™ are numerous, and we believe they elevate it above other established systems in the industry. Its flexibility and agility are already enjoyed by operators with more set to follow suit imminently.

“Seeing the culmination of so much hard work is incredibly satisfying, and we’re delighted to be broadening our development scope beyond the amazing games that we are extremely proud of.”