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Push Gaming revolutionises jackpots with the launch of PrizeFlex™
Push Gaming has launched PrizeFlex™, a groundbreaking, fully customisable jackpot solution designed to elevate player engagement and generate new revenue streams for operators.
PrizeFlex™ is a supplier-agnostic platform that can be seamlessly integrated with any game, casino or gambling product, regardless of the provider. This flexibility allows operators to create more entertaining moments and opportunities for players to claim bigger wins, increasing retention rates while encouraging growth.
The solution offers a wide array of customisable features, including flexible jackpot options (single-tier daily jackpots or multi-tier progressives), advanced contribution handling (up to 250 per second), smart math models, and market-specific configurations. Operators can tailor the jackpot types, contribution models, and RTP settings to suit their needs and best suit their target market.
Powered by Push Gaming’s proprietary jackpot engine and RNG, players can opt-in and out of the side bet jackpot anytime, which will not impact a title’s base RTP. No re-certification is required when configuring games that benefit from PrizeFlex™, and the open jackpot system can be applied to all casino products, including Sportsbook, Bingo, and Poker.
PrizeFlex™ has already launched with LeoVegas, supporting the world’s largest online casino jackpot value, and recently launched with BetMGM in Brazil, marking Push Gaming’s entry into the newly regulated market. Millions have been paid out to date, and Push Gaming plans to expand into more jurisdictions in 2025.
PrizeFlex™ is currently live in eight jurisdictions: Brazil, Denmark, Malta, the Netherlands, Ontario, Romania, Sweden, and the UK. Plans are in place to expand into new territories in 2025.
Fiona Hickey, Chief Business Development Officer at Push Gaming, said, “This is a project that holds incredible opportunity and scope for us and our partners. Progressive jackpot systems are widely loved by players and operators, and being able to create our own leverages our expertise and experience in the industry while simultaneously opening up an avenue for further growth.
“The benefits of PrizeFlex™ are numerous, and we believe they elevate it above other established systems in the industry. Its flexibility and agility are already enjoyed by operators with more set to follow suit imminently.
“Seeing the culmination of so much hard work is incredibly satisfying, and we’re delighted to be broadening our development scope beyond the amazing games that we are extremely proud of.”
The post Push Gaming revolutionises jackpots with the launch of PrizeFlex™ appeared first on European Gaming Industry News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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