Jelly Entertainment Expands in UK with Bally’s Content Deal

Jelly Entertainment to launch with Bally’s in major UK Deal

B2B gaming supplier Jelly Entertainment has signed a licensing agreement with Bally’s.

The supplier’s player-favourites CleoPatrick®, Witches Go Wild^TM and Midas Riches^TM, along with upcoming releases such as Rookie Racer^TM and The Night Train TwinWays^TM will go live with the operator’s roster of brands, including Jackpotjoy and Virgin Games.

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The integration with Bally’s increases the supplier’s reach in the UK where the operator is active and cements its position as a go-to game developer for top-tier online operators.

Commenting on the deal, David Newstead, Chief Business Development Officer at Jelly, said: “This deal is another huge step forward for us. It significantly raises our profile among players in the UK and is a clear sign that the industry’s key players recognise the quality we have in content creation.”

Craig Staples, VP Product at Bally’s Interactive, added, “Jelly has quickly made waves in the UK thanks to its hit slots and straightforward, no-fuss partnerships. Teaming up with Jelly brings fresh, proven titles to our lineup, giving our players even more exciting options that are already crowd-pleasers in the UK”.

Jelly’s market penetration increased significantly in 2024, with the company having signed agreements with some of the biggest names in the industry.